What are justified arguments for low prices?
The three arguments I can think of are
1. As a competitive strategy.
You have an unassailable cost advantage where you can buy or produce your products at a price that is lower than any of the competition.
2. As a financial strategy
You are not selling to generate profits but to generate cash-flow. Usually because it is a matter of survival.
3. As a marketing strategy
You are using low prices as a customer acquisition strategy and you hope to make a profit on the back end.
What are your experiences of each of these situations and what advice or suggestions can you make to help others decide whether or not to use low pricing as a strategy for their business?
"If you think you're the smartest person in the room, then you're probably in the wrong room."
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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What if they're not stars? What if they are holes poked in the top of a container so we can breath?