To that end, I've been testing many ideas over the last 2 years.
The best chance I have of reaching my high altitude goals appears to be:
Some variation of the 9 x 12 or postcard and/or EDDM market.
One, I'm not going out of my house to call on businesses NOR will I call them on the phone or talk to them in any way and any email sent has to be done by someone else.
This has to be outsourced.
Two, one week or less turn-around. The 9 x 12 guys may take weeks to fill up their cards, too slow for me.
Three, NOT touching any product, this has to be sent out either to USPS or to whomever is going to distribute.
Now boxes in businesses where people fill out info for a drawing and small racks which hold offers gets close, as long as someone collects the boxes (and sets them up) and I just collect my play money...ok then.
I think some of you guys are close, and a twist here and there might get me what I want, willing to spend a few MINUTES a day to manage and oil the cash machine...and if it can be scaled, even better.
The problems so far: EDDM 9x12 TIME and effort to get advertisers and the cost of postage.
The 6x9 with only 6 offers, EDDM eats into profits...how to eliminate postage? Tested door delivery, unreliable delivery people and perceived as door spam. A shotgun approach with too low of a profit (if I don't want to do anything).
Boxes and fishbowls, hard to get a business to give up counter space, too much counting...too sloppy.
Flyers in small footprint counter holders, locations hard to get and keep stocked, a big spender advertiser needed.
There is a combination in there, or maybe something totally different. I want the science of direct response, not the guessing of IM...
So, if someone sends out 100 USPS solicitations and I get a 3% response, with one covering costs and 2 are profit, then we can scale that up.
Any and all ideas appreciated or even different directions considered.
PS The lazy old man thanks you.