My brother just started his own electrical contracting company, naturally it's been slow the first couple of weeks, I'm in the process of helping him with his website and his local listings etc. This will obviously take a little bit of time before he see's results, although I believe it should be pretty simple as the competition isn't so tough.
What strategies and tactics work best for this type of business?
I'm aware there are dozens of ways we can promote his new business but, as he's on a very limited budget I'm hoping to implement the ones with the best chance of producing a positive ROI out the gate.
I'm in the process of helping him develop a USP, which we can put on his van and all other marketing and promotional materials.
I was thinking of placing a quarter page ad in the local paper with his offer, USP and call to action.
Possibly postcards to pre defined areas or businesses.
What types of online/offline media are working well for this type of industry? youtube videos? FB fan page?
Any help would be appreciated.