Selling Our Services To Restaurants?

12 replies
I'm looking for information here on the forum about selling our services to restaurant owners.

Any good WSOs, threads, or advice anyone can recommend?

Thanks in advance!
#restaurants #selling #services
  • Profile picture of the author Synnuh
    Search for "HOW I BANKED IN $14,580 IN 14 DAYS" on here.

    I'm not sure if he's released the WSO yet but I did a review on it for him and made 2 sales in the last ~10 days to contractors.

    In the guides he talks about working with restaurant owners. Not really my forte.
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  • Profile picture of the author Freebiequeen1999
    Well since your are a "marketing rep", I would think you would know the basics of hitting restaurants is not usually really taught in a course, since I doubt many of them actually "do" what they preach

    Restaurants - best time is usually between 2-4 pm

    walk in - or call - when you call, find the owners name, ask for by name, don't allow the 17 year old girl at the cash register to push you around..."Hi I am Amanda, can I like tell him who is calling and what this is about"....

    "Thanks Amanda, I am sure he knows....just put him on for me, thanks dear"

    When you talk to the owner figure he probably won't be interested in tech stuff....talk what you can do for him.

    Many restaurant owners seem to have a sense of humor and be pretty down to earth. They are looking for more customers, more revenue. Some also have a 'hot button' about their "rival"...

    take 2 Italian restaurants on the same street.....2 coffee shops near each other....
    2 steakhouses - every one seems to have their "competition" on their mind

    Learn their competition and play them off (also works great with salons)
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    • Profile picture of the author marketingrep4u
      Originally Posted by Freebiequeen1999 View Post

      Well since your are a "marketing rep"
      Seriously?!?

      My request for advice really warranted that kind of POMPOUS A$$ statement BEFORE you were willing to share some advice?
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      • Profile picture of the author iAmNameLess
        Originally Posted by marketingrep4u View Post

        Seriously?!?

        My request for advice really warranted that kind of POMPOUS A$$ statement BEFORE you were willing to share some advice?
        Would you have rather it been after she shared advice?

        My advice.... Restaurants have been killed to DEATH for the last 5 years with a myriad of services. Not the industry you should target if you care about profiting, and if you're just starting out.

        Not only are the margins very low, and the amount they can spend, with someone like you being very low... they're difficult to reach, and difficult to close.

        Today I went out to lunch, and the owner of the place sat with us, been pretty close with the owner for quite some time. During the 45 minutes or an hour we were having lunch, there were 5 calls from people trying to solicit services. He said that's about the average amount of calls he gets from sales people per hour, each day.

        Whoever answers the phone is instructed to say he's not in. When will he be in? Tuesday... when tuesday comes around, he'll be in next tuesday...and so on.

        So you want advice? Forget targeting restaurants. Forget ANY WSO that tries to make you think restaurants are actually a good industry to target, they clearly haven't been doing much business with them if they think that.
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      • Profile picture of the author Freebiequeen1999
        Originally Posted by marketingrep4u View Post

        Seriously?!?

        My request for advice really warranted that kind of POMPOUS A$$ statement BEFORE you were willing to share some advice?
        Ummm....yeah......sorry if I wrote it up in "report" and charged you maybe you would thank me LOL

        You wanted to :buy something so i guess I should have sold you advice cause I have been working "offline" for many years. Since I don't sell anything online I tend to try to give real and good advice, but the downside is that I also "voice" my own opinion

        I do agree that restaurants are not really easy to deal with..
        If you have something specific to offer them well then maybe...

        I guess I just question why someone would think a "wso" or course would open the door to restaurants when they are all so different and can be hard

        \
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  • Profile picture of the author aduttonater
    If you want to sell your services to restaurants, you need to learn how to sell. Do you really want to sell services to restaurants?
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  • Profile picture of the author Synnuh
    Freebiequeen, that WSO actually goes into exactly that. The best hours to email and call the restaurants and a creative way to get around the gatekeeper.

    Edit: OP, iAmNameLess just summed it up for you. You're going to have to be creative if you want it to work for you. I didn't know it was quite that bad, but he's been involved in local a lot longer than I have.
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    • Profile picture of the author Freebiequeen1999
      Originally Posted by Synnuh View Post

      Freebiequeen, that WSO actually goes into exactly that. The best hours to email and call the restaurants and a creative way to get around the gatekeeper.

      .
      Well....it is not rocket science. Anyone who has actually worked "offline" and dealt with real biz owners would know that.

      Getting out there and doing it is imperative. Anyhow the OP got the info for free from me right?

      There are various ways to get around the "gatekeeper"> some of that comes from actually getting out there and doing it

      I see your methods and could tell more but I see people here don't appreciate free advice they would rather pay for it..right?
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  • Profile picture of the author tryinhere
    I always read about people looking at bashing 1000 doors, making 1000 calls and every other laborious way to scratch up nickels n dimes from probably newer or in experienced off liners.

    Then I often wonder if they spent a quarter of that energy developing leads that come into them (people wanting their service) and then learning to close those clients (for probably a lot more money) would life be less stressful, less rushed and more profitable.
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  • Profile picture of the author Synnuh
    I'm with you on getting them to contact me. What are your favorite methods?

    I'm having good luck with traffic to an FB page, then to the website and scraping off junk site providers with a custom proposal and a pre-built site.

    I'm going to try joining about 10 forums where my clients hang out, and try offering up uber advice for free -- see if they won't ban me.

    I've had crap luck with CL posters so far.
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  • Profile picture of the author Synnuh
    That's just it, anyone who has actually worked offline will know it. Most of the newbies seeking out help haven't actually done it yet, and they're trying to figure out as much as they can about what to expect. That's beginner sales 101. This guy is an example.

    There is no way around actually doing it, and learning through a trial by fire. Having a few tricks up your sleeve helps, though.

    People don't appreciate advice for the most part. When they're asking the right questions, the right advice is well received from my experience though.

    When they're asking dumb shit like how to make $100k next month, you get to troll them back into reality.

    And yeah, you probably did just save him a few $$$ on not buying WSOs, if he actually acts on it.
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    • Profile picture of the author Freebiequeen1999
      Originally Posted by Synnuh View Post

      That's just it, anyone who has actually worked offline will know it. Most of the newbies seeking out help haven't actually done it yet, and they're trying to figure out as much as they can about what to expect. That's beginner sales 101. This guy is an example.

      There is no way around actually doing it, and learning through a trial by fire. Having a few tricks up your sleeve helps, though.

      People don't appreciate advice for the most part. When they're asking the right questions, the right advice is well received from my experience though.

      When they're asking dumb shit like how to make $100k next month, you get to troll them back into reality.

      And yeah, you probably did just save him a few $$$ on not buying WSOs, if he actually acts on it.

      Thanks.....I do wish we had more threads for "real" offliners rather than just a parade of people saying "I want to make a bunch of money real quick offline, tell me all you know"

      and people trying to pick our brains so that they can sell their new wso...hey if you feel you can write a "how to do it" report why on earth are u asking questions?

      I admit I don't "know it all"...but I know alot.

      MY personal problems are more about how to "manage" my existing clients....

      ie, contact systems....reports....which I have had some good advice

      In the "real world" I find it hard to actually GET the info I need - real life small biz can have a bunch of messed up citations, lost passwords, mixed "branding" and such

      real world problems also involve Luddite office managers, nosy opinionated wives who want to butt in with more ideas, bored and silly young receptionists who never remember who I am and what I am doing and forget to give messages,
      and so forth

      Real world - you have to do a lot of follow up....set limits on "redos"...put up with a lot

      (that assumes you have something , some skill or talent you actually get paid for LOL)

      When I see people yap about "lead generation" I can only remember what a mess that can be with trying to track it....yeah I know all about phone tracking but try listening to the staff o the phone and you see why sales are not made. I had one I listened to where the new gal gave the wrong address several times and totally wrong info....what? Yup
      that is the real world not the world of "wso'

      I feel I am good on the phone and at presentations but I never had "tons of business owners rushing to give you money">>> and neither did the "experts" who write that drivel

      Generic questions are especially hard to answer...and most of them are pretty hypothetical, and as you say, start from the point of "how do I make money"...not how do I run my existing business model in a better/easier/more profitable way
      or how do I ramp up my existing business to hire others, expand
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