high revenue client categories?

10 replies
I'd like to focus on marketing my SEM/ seo services to one specific type of client industry.

sounding off, what are a few? I'm in the process of brainstorming. client types who need leads.

doctors
dentists
lawyers
chiropractors
anyone with a high client value...someone who needs lead gen frequently.
#categories #client #high #revenue
  • Profile picture of the author Freebiequeen1999
    You can bet they already get lots of offers. Others have thought like you do

    Lawyers could be very hard since they have very specific rules per state they are in regarding ads and "claims" and offers....and there are already a lot of lead/paid directory sites out there for them. So IMHO you should skip lawyers
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  • Profile picture of the author Peter Lessard
    Never mind the niche. Use tools to find people/companies spending 10k/month or more on PPC and managing it themselves internally or it is being poorly managed by their web guy. Not hard to find pain points and talk to them about it.

    I do have many clients in the dental niche but frankly that just happens over time due to referrals. After 16 years in this I don't bother being a niche expert, I am a problem/marketing solving expert and the problems are universal.

    I constantly take on clients in different niches and have little to no difficulty exceeding the results of competitors that have retained so called niche experts to do their advertising. Niche expertise benefits the seller much more than the buyer.

    Much easier for the seller when they already know the jargon and have their marketing materials targeted to the niche etc.. but to be honest they tend to adopt this one size fits all marketing to that niche and that generally does not deliver the best results. It can lead to skipping many important steps in laying the foundational marketing.
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    • Profile picture of the author kbreezy
      Originally Posted by Peter Lessard View Post

      Never mind the niche. Use tools to find people/companies spending 10k/month or more on PPC and managing it themselves internally or it is being poorly managed by their web guy. Not hard to find pain points and talk to them about it.

      I do have many clients in the dental niche but frankly that just happens over time due to referrals. After 16 years in this I don't bother being a niche expert, I am a problem/marketing solving expert and the problems are universal.

      I constantly take on clients in different niches and have little to no difficulty exceeding the results of competitors that have retained so called niche experts to do their advertising. Niche expertise benefits the seller much more than the buyer.

      Much easier for the seller when they already know the jargon and have their marketing materials targeted to the niche etc.. but to be honest they tend to adopt this one size fits all marketing to that niche and that generally does not deliver the best results. It can lead to skipping many important steps in laying the foundational marketing.
      What tools do you speak of to find companies and businesses spending this amount of money on PPC?
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    • Profile picture of the author LasseKohau
      Excellent examplification of high end prospecting,


      All the best, Lars
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  • Profile picture of the author jgsketch
    I too would be interested in knowing what tools you use. Do you use things like seorush?
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    • Profile picture of the author Imbahost
      Software and hosting industry are also good niches for SEO, you should target them too.
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  • Profile picture of the author MarcParkinson
    I second with approach of needing to use tools to focus on right clients who are already bleeding with their marketing spend, it's lot easier to close them.
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  • Profile picture of the author kemdev
    Custom home builders, remodeling
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