I just saw a Keranique TV commercial.
In the ad it says for people with the last names starting with A-N to call now. People with the last names beginning with O-Z to call after 9:00 am tomorrow.
These commercials run at all times of the day on different cable stations, so unless they are keying the phone numbers, they would not know which commercial generated the lead - or when it was on.
Why would they tell a set of people to call later? What is the benefit of that? What is at work here?
Exclusivity for some?
Taking away from others?
Since the commercial has been on for years, something must be working.
Can anyone tell me what it is?