How Do You Track Your Flyers?

9 years ago

Have a specific phone number to call in for specific distribution areas.

Advise callers to ask for a certain person (who doesn't work there) depending on the area.

Give them a code to quote to identify their area for a bonus or % off.

Thanks

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Ron Lafuddy

9 years ago

Exclusive offer.

Using an exclusive offer makes it easy for the business to track
how the sales were generated.

Thanks
1 reply

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DABK 9 years ago

Get 16.37% off... and 16.37 comes from only one flyer.

Ask for Mary... Never had a Mary working for me.

Use callfire number.
- Thanks
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fantrom

9 years ago

As Jason has already suggested, the best way you can track most printed material is with a code... could be a name or a number.

You can place different codes on various batches of your flyer... this can help you track their effectiveness. Your printer can probably help you in this regard.

Thru the years I have seen advertisers use different methods such as different phone numbers, commercials, and PO Box numbers to track their campaign.

Thanks
1 reply

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savidge4 9 years ago

Trackable phone numbers
trackable web addresses ( webaddress/offertrack is more so effective as long as the offer is not available on the main page )
color of the flyer
the offer itself
ask for <insert name>
coupon codes for discount offers on purchases online
coupon must be present at time of purchase
- Thanks
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Freebiequeen1999

9 years ago

Trackable phone number.....and call to action code on a couppon

cause most "worker bees" will not ask where they heard about it

callrail is good for $30 a month...10 numbers - split test

you can track limited with google voice

get a coupon code for them to use in store/house etc and if using employees make sure they keep the coupon (only way to do that is tell them the register is considered short if they don't keep the coupons LOL ) ...I hate to say it but some of the very lowest level employee can screw up any marketing plan

I have learned too to remind the "owner/manager" to let all staff know..also be sure the part timers are on board with the "promotion"

[ 1 ] Thanks
1 reply

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DABK

9 years ago

I've been next to the CEO when he took a call from a lead, the same CEO who writes my checks, the same CEO who wants to track so he knows where to spend his money. And I heard that CEO do his sale pitch but not ask where the caller found them!

So, I said, "You didn't ask where they found you."

"I forgot. I'll do it next time."

It happened it was from a site I own and run on their behalf, and all calls are recorded. So, I played him the recording that start with Lead from DABK.

And he said nothing.

By the way, pre-me, he didn't even have a chance of tracking. He was running ads in 3 or 4 papers and 2 sites at the same time, all leading to the same phone number, all asking callers to ask for Maria (who does work for his company... The guy gets paid a percentage of profits on top of his not-too-large-for-his position salary. He's like a hawk when it comes to watching how much money gets spend on a ream of paper or a box of pens, though!

Don't focus only on worker bees and part-timers, pay attention to management too, train their managers well.

Originally Posted by Freebiequeen1999

Trackable phone number.....and call to action code on a couppon

cause most "worker bees" will not ask where they heard about it

callrail is good for $30 a month...10 numbers - split test

you can track limited with google voice

get a coupon code for them to use in store/house etc and if using employees make sure they keep the coupon (only way to do that is tell them the register is considered short if they don't keep the coupons LOL ) ...I hate to say it but some of the very lowest level employee can screw up any marketing plan

I have learned too to remind the "owner/manager" to let all staff know..also be sure the part timers are on board with the "promotion"

[ 1 ] Thanks
1 reply

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Ron Lafuddy

9 years ago

Originally Posted by DABK

Don't focus only on worker bees and part-timers, pay attention to management too, train their managers well.

Good luck with that.

It's an effort that is filled with "resistance" to whatever
you are trying to get them to do. Been there, done that.

Now I don't try to change behavior, which is futile.
I just go around them. I don't need or depend on their
cooperation.

By using an exclusive offer, it's easy to track sales.
Don't need them to collect coupons or remember to ask
anything on the phone.

Sales are what everyone's really interested in anyway.

Thanks
2 replies

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DABK

9 years ago

You're right. But it is a logical option and, depending on many variables, one that makes sense to try despite knowing there'll be resistance.

My focus was on: don't forget management can get in the way: have a way to deal with it ready.

Originally Posted by Ron Lafuddy

Good luck with that.

It's an effort that is filled with "resistance" to whatever
you are trying to get them to do. Been there, done that.

Now I don't try to change behavior, which is futile.
I just go around them. I don't need or depend on their
cooperation.

By using an exclusive offer, it's easy to track sales.
Don't need them to collect coupons or remember to ask
anything on the phone.

Sales are what everyone's really interested in anyway.

Thanks

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savidge4

9 years ago

As much as I agree with what you are saying, I have to more than some what disagree. Sure.. its all about the sale, I get it. BUT if you have 4 avenues of traffic coming in, be it phone calls, forms, funnels, coupons, etc. and you are not developing a tracking method of some sort you are financially shooting your self in the foot. ALL of those methods are not going to run on all cylinders.

Tracking becomes the method to figure out which method is working best and then having the ability to scale that method.

I think as a marketer... THAT is my job, weeding out what doesn't work, and implementing more of what DOES work. You simply cant do that without developing a method to track. If the client cant handle the process.. then try and change the process.. if they cant handle that, then they can go handle all of this on their own.

Its my job to obtain and maximize ROI, and if they are going to fight it. then why am I there? Id rather deal with a client that gets it.. and gets it done! Their bottom line looks good, and I look good.

Originally Posted by Ron Lafuddy

Good luck with that.

It's an effort that is filled with "resistance" to whatever
you are trying to get them to do. Been there, done that.

Now I don't try to change behavior, which is futile.
I just go around them. I don't need or depend on their
cooperation.

By using an exclusive offer, it's easy to track sales.
Don't need them to collect coupons or remember to ask
anything on the phone.

Sales are what everyone's really interested in anyway.

Thanks
1 reply

Signature

Success is an ACT not an idea

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Ron Lafuddy

9 years ago

Originally Posted by savidge4

As much as I agree with what you are saying, I have to more than some what disagree. Sure.. its all about the sale, I get it. BUT if you have 4 avenues of traffic coming in, be it phone calls, forms, funnels, coupons, etc. and you are not developing a tracking method of some sort you are financially shooting your self in the foot. ALL of those methods are not going to run on all cylinders.

Tracking becomes the method to figure out which method is working best and then having the ability to scale that method.

I think as a marketer... THAT is my job, weeding out what doesn't work, and implementing more of what DOES work. You simply cant do that without developing a method to track. If the client cant handle the process.. then try and change the process.. if they cant handle that, then they can go handle all of this on their own.

Its my job to obtain and maximize ROI, and if they are going to fight it. then why am I there? Id rather deal with a client that gets it.. and gets it done! Their bottom line looks good, and I look good.

You missed it.

The "tracking" IS there. It's in the Exclusive Offer.

The question being asked in this thread is: 'How Do You Track Your Flyers?"

The flyer contains an offer, that isn't available in any of their other marketing.

It's in the price.

And that, is easy to track.

No muss. No fuss. No special training or activity required.

You wanna take ownership of trying to change people, to follow
your process? Be my guest. As I said: been there, done it.

When they don't comply, and it messes up your results, you'll
be blamed.

And the beat goes on....

Thanks
1 reply

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savidge4

9 years ago

That's all fine and dandy if you are using a source or 2, but when the customers prospect states: "Im calling about the offer" and they then have to reply "Which one?" and the goof that answered the phone then says "Hey we have a better option how about...." what happens to your tracking then?

-- and the beat just stopped

Originally Posted by Ron Lafuddy

You missed it.

The "tracking" IS there. It's in the Exclusive Offer.

The question being asked in this thread is: 'How Do You Track Your Flyers?"

The flyer contains an offer, that isn't available in any of their other marketing.

It's in the price.

And that, is easy to track.

No muss. No fuss. No special training or activity required.

You wanna take ownership of trying to change people, to follow
your process? Be my guest. As I said: been there, done it.

When they don't comply, and it messes up your results, you'll
be blamed.

And the beat goes on....

Thanks
1 reply

Signature

Success is an ACT not an idea

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Ron Lafuddy

9 years ago

Originally Posted by savidge4

That's all fine and dandy if you are using a source or 2, but when the customers prospect states: "Im calling about the offer" and they then have to reply "Which one?" and the goof that answered the phone then says "Hey we have a better option how about...." what happens to your tracking then?

-- and the beat just stopped

Here's how this works.

The "goof at the desk" has "our flyer" as well as info about any other
discounts or special offers that are currently available.

Our offer is exclusive, "a large pepperoni pizza for $12.95".

The phone rings. The Goof picks up.

"Hi, thanks for calling Pedro's Pizza, can I help you?"

Response: "Yes, I'd like to order a large pepperoni pizza."

Goof now knows what the customer wants, but doesn't know if our special
offer is involved. Because goof doesn't know what offer, if any, are involved
Goof is not in a position to suggest, "Hey we have a better option how about...."

Agreed?

Goof has no idea if they are calling from an ad, a flyer or a matchbook
cover. To find out, Goof is forced to ask, "are you calling about our flyer?"

Goof could have also asked if they were calling from "our ad", because...
Goof's next question, is the one that counts. "Is that the large pepperoni
pizza for $12.95?

If the answer is "Yes" Goof continues processing the order.

If the answer is "No" Goof asks the price on the ad they are calling on.

The price tells us if the customer is calling from our flyer or not.

The price tells me how many $12.95 pizzas were sold.

Make sense?

Thanks
2 replies

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savidge4

9 years ago

Does it make sense? sure it does.. does it make sense from the premiss that started this, that educating the new guys, the part time, the full time employees, as well as management in the process was a bunch of BS - uh NO.

I would say other than the fact you went back on what you said that the conversation your Goof uses is a bit flawed... what if the customer was just calling and didn't have an offer? with your tactic.. you are offering a discount where one is not needed.

Would it not make more sense if the customer states "Hi I would like a large pepperoni pizza" to state the full price of such item? and then allowing the customer to rebuttal "oh wait I have a flyer that states $12.95" or they could say "Oh wait I heard on your radio ad that it should be $11.95" or whatever else.

but Pizza really isn't that good of an example.. I know when I call the first words out of my mouth are "What's the specials today?" - Which would then lead to explaining the specials.. and STILL you not aware of where they got your number.. so again the question would could should be asked "Mind telling us where you got our number?" ( btw if I call my local Domino's they ask this question and the local Pizza Hut does not. )

Tracking and testing is the life blood of marketing. Its not about over complicating things.. actually it is the opposite in most cases. reducing the avenues of communication with your customers by dropping the crappy ones and increasing the regularity of the ones that create positive ROI is what "good" marketing is no?

Originally Posted by Ron Lafuddy

Here's how this works.

The "goof at the desk" has "our flyer" as well as info about any other
discounts or special offers that are currently available.

Our offer is exclusive, "a large pepperoni pizza for $12.95".

The phone rings. The Goof picks up.

"Hi, thanks for calling Pedro's Pizza, can I help you?"

Response: "Yes, I'd like to order a large pepperoni pizza."

Goof now knows what the customer wants, but doesn't know if our special
offer is involved. Because goof doesn't know what offer, if any, are involved
Goof is not in a position to suggest, "Hey we have a better option how about...."

Agreed?

Goof has no idea if they are calling from an ad, a flyer or a matchbook
cover. To find out, Goof is forced to ask, "are you calling about our flyer?"

Goof could have also asked if they were calling from "our ad", because...
Goof's next question, is the one that counts. "Is that the large pepperoni
pizza for $12.95?

If the answer is "Yes" Goof continues processing the order.

If the answer is "No" Goof asks the price on the ad they are calling on.

The price tells us if the customer is calling from our flyer or not.

The price tells me how many $12.95 pizzas were sold.

Make sense?

Thanks

Signature

Success is an ACT not an idea

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quadagon

9 years ago

Originally Posted by Ron Lafuddy

Here's how this works.

The "goof at the desk" has "our flyer" as well as info about any other
discounts or special offers that are currently available.

Our offer is exclusive, "a large pepperoni pizza for $12.95".

The phone rings. The Goof picks up.

"Hi, thanks for calling Pedro's Pizza, can I help you?"

Response: "Yes, I'd like to order a large pepperoni pizza."

Goof now knows what the customer wants, but doesn't know if our special
offer is involved. Because goof doesn't know what offer, if any, are involved
Goof is not in a position to suggest, "Hey we have a better option how about...."

Agreed?

Goof has no idea if they are calling from an ad, a flyer or a matchbook
cover. To find out, Goof is forced to ask, "are you calling about our flyer?"

Goof could have also asked if they were calling from "our ad", because...
Goof's next question, is the one that counts. "Is that the large pepperoni
pizza for $12.95?

If the answer is "Yes" Goof continues processing the order.

If the answer is "No" Goof asks the price on the ad they are calling on.

The price tells us if the customer is calling from our flyer or not.

The price tells me how many $12.95 pizzas were sold.

Make sense?

So I assume the flyer is offering a lower price than standard?

In which case that's a God aweful call flow and will probably result in:

Are you phoning about the $12.95 offer

No my flyer says $15.95

Oh ok $15.95 it is then

But I want it for $12.95

The staff will climb down or loose business and your data will be worthless.

[ 1 ] Thanks

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BradleyMcClellan

9 years ago

Create a sub-directory on your domain and create link for that and put it on one batch of flyer, like f1.yourdomain.com etc..

Thanks

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TrumpiaTim

9 years ago

A lot of our clients will add a mobile keyword to their direct mail marketing so they can track exactly how people opted in by texting their mobile keyword. This gives them a good idea of how many people were interested.

Thanks

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