And test small.
Start with headline themes.
Here's an example of the BIG payoff by doing this.
My client friend tested about a dozen theme headlines on Twitter
all going to the same page.
The winner was 10x better [clicks] than second best.
The problem when it comes to testing headlines
is that we can't break out of the same themes,
therefore the differences in test results don't amount to much.
This leads to giving up on testing.
This is natural..."why bother if it isn't worth it".
So let's change that by testing themes,
as this is where the BIG changes in response happens.
Here's a list of them and examples to get your
1 news story
"How to tap into the recently announced Government funding
2 rip off report
"Canton used car dealer exposes the shady practice
of car immobilizers on those that default on their loans"
3 moving away from what they don't want
"Escape from the cold New York winter to the warm sands of Maui"
4 moving to what they do want
"25% more patients in the next 6 months"
5 customer reviews
"Fit Studio has transformed my after baby body back to my pre baby body".
"Former big time supermarket thief shows where your
business is most vulnerable now".
7 connecting to a deeply held belief
"If you thought those home siding people knocking
on your door were suspect, check this out...".
8 straight value proposition
"Fresh hot pizza delivered to your door in 30 minutes, or it's free".
9 if you give me this, I'll give you this
" Give me 5 minutes and I'll give you a 5 star review".
10 select who this is for
"For the busy professional who demands excellent landscaping service".
11 connecting to a specific pain point
"If you've been let down by your lawncare guy,
this is for you...".
12 straight guarantee
Corns gone in 5 days or all your money back".
"Do you leave your dog home alone too often?".
14 combination of what they do want and don't want
"How to get 25% more buyers off your website
without spending a dime more on traffic or more time".
15 How to do something
How to land a trophy Red Deer or all your money back.
16 Challenge the reader
Everything you know about sports recovery is wrong according to new
Do you make these mistakes in writing headlines?
18 Don't buy
Warning: Don't buy web design until you get answers to these 5 questions
19 why something doesn't work
Why joint supplement ingredients Chondroitin and
Glucosamine don't work.
20 use the negative
I took billions from pensions. Vote for me.
[POLITICAL AD WITH THE PIC OF OPPOSING PARTY LEADER]
22 a jarring statement
You Don't Get What You Deserve, You Get What You Negotiate
There you go, big gains are sitting waiting for you by testing those themes
and headlines on Twitter, then use the winning theme in all your advertising.
Doctor E. Vile
P.S. I've added more, thanks to Ozzy for the reminder.
If anybody else cares to add more, I'll add them too.