He states that the best strategy is to ask questions which enable the lead to sell themselves rather than just tell them how good the product is.
I am, however, struggling to come up with questions for my product, which is bespoke, rigid built kitchens.
We offer the highest quality at a more middle of the market price (which we can do because everything is built locally). Because I live in a relatively poor/working class region, people don't seem to be bothered about quality and just want the most affordable option as long as it looks good.
I am trying to drum up some question based selling for this particular product but I am having a mental block.
Amy ideas greatly appreciated.