marketing door-to-door to businesses?

5 replies
I am starting a new position to independently sell a service to local small businesses. The guidelines for the program suggest either cold calling or door to door. I've tried cold calling but feel like I could do much better in-person.

I am wondering if anyone has tips on door-to-door marketing to businesses. I will have to deal with the business owner or a manager, who may not even be there when I enter the business. What's the best way to go about getting their information if they are not there? The average employee might not just give it out to some random stranger that has entered the business. How do you start a conversation when you walk in?

How do you deal with "no soliciting" signs. Do you just skip over a business that has one of those signs, and try calling them on the phone instead?

What about dealing with larger corporations or franchises? What's the best way to get in touch with the person in charge if I'm trying to sell them a service? I'll use Taco Bell as an example, because I have tried calling them. I want to offer them a service to all of their franchise locations in Vermont. I called their number and asked the first c/s rep "Can I talk to your marketing department" figuring that would be a good start (since my service I'm selling is related to advertising and marketing) but just ended up getting shuffled around, and not actually in touch with a decision maker.

Any other tips or strategies. I've tried googling this but could only find guides on selling to houses and not businesses.
#businesses #doortodoor #marketing
  • Profile picture of the author Ron Lafuddy
    You won't find a better tool here, than the Search feature.

    All of your questions AND MORE have been discussed in detail.

    Check it out.

    That said, going door to door is a fantastic way to sell.

    You will see, hear and learn things that you couldn't know, any other way.

    Be patient, ask questions, shut up and let them talk. They'll tell you everything
    you need to know to be able to sell to them.

    Others will post comments I'm sure.

    Good Luck!
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  • Profile picture of the author Freebiequeen1999
    I simply have to wonder - doesn't the company send you out with a seasoned rep?

    don't they have sales training sessions and materials and???

    I wonder if in today's world we are faced with people simply setting up a biz and putting an ad on craigslist cheap or free and hoping for the best?

    When I started in sales they had to put ads in the newspaper and trade mags - they invested time and effort into training us (in the 90's and early 2000's...think training videos on vcr LOL

    We went out with a sales rep and watched and learned

    there are many ways to do all of what you want....I walk in any "no solicitor" office if I feel like it they often buy...the trick is to NOT think of yourself as a solicitor...I am there cause i "saw' a problem they have and I m just there to help, etc

    likewise if I pick up the phone I never think of it as cold calling anymore - I consider it some biz owners lucky day

    If your company doesn't offer this find a job with a company that does...there are still sales companies (and phone rooms) that are old school enough to train you

    I just wonder if you are hooked up with another newbie "biz owner" with a dream but no idea of how to sell it? we see a lot of that here - people who start a biz and have no idea how to sell and hope someone will come along and figure out the process for them <sigh>
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    • Profile picture of the author photogd
      Well the company is a fortune 50 company, but it's a completely independent position. The company makes no money from what I'm doing, I get to keep all proceeds. My business just gets to use their name.

      Also I'm the only one in my area doing this.

      They are kind of sub contracting out to me in a way, except all they gain is popularity but not money.


      So those are factors why they wont send me out with a seasoned rep.

      I have lots of experience selling, I own my own business and live nicely off it, but going randomly into other businesses and selling is a foreign concept to me.

      Thanks for the help.
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      • Profile picture of the author ewenmack
        Originally Posted by photogd View Post


        I have lots of experience selling, I own my own business and live nicely off it, but going randomly into other businesses and selling is a foreign concept to me.

        Thanks for the help.
        I don't know the nature of your service on offer,
        however if they are using a similar service that's essential to their business,
        then my company would say the say thing, whether by phone or cold walk in.

        This is exactly how we landed Puma a biggest brands in
        hardware
        beer brewing
        hair solons
        cafes
        mobile coffee
        gold buyers
        adult stores
        fruit and vege
        dental chain
        hotels

        plus many smaller companies

        just by saying this...

        "Who should I be talking there about getting
        your company a better deal on your eftpos paper rolls please"?

        This got me talking with the decision maker and gave them a reason
        to put me through to the dm.

        It worked like a charm.

        Best,
        Doctor E. Vile
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  • Profile picture of the author animal44
    Originally Posted by photogd View Post

    I am starting a new position to independently sell a service to local small businesses. The guidelines for the program suggest either cold calling or door to door. I've tried cold calling but feel like I could do much better in-person.
    Just because the guidelines say that, doesn't mean that's the best way. Door to door is even more inefficient than cold calling...

    Do you have any form of access to the top performers in the program? Contact them and find out what they're doing.

    Typically a business owner is going to find a supplier to buy from in this order:
    1. They go to their current trusted provider, someone they've dealt with before.
    2. They ask their network, their friends, business associates, other suppliers.
    3. They contact a recognised brand.
    4. They shop around.
    Where do you think a cold caller or a stranger walking in off the street comes in this list? No 10?
    The easiest and most efficient way to get to the business owner is to partner up with someone already at No 1 who will promote your service.

    Originally Posted by photogd View Post

    How do you deal with "no soliciting" signs. Do you just skip over a business that has one of those signs, and try calling them on the phone instead?
    Personally I would respect the sign. Send them a flyer with a compelling reason to call you. Far more efficient way of filtering those who might be interested.
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