How to Get Passive SEO Clients

by JaySG
34 replies
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#clients #passive #seo
  • Profile picture of the author wb_man
    Does this work if you are selling websites instead of SEO?
    Maybe their past and current clients already got a website?

    Ok, so they refer you to their clients. But what do you do for them? Help them with their SEO?
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    • Profile picture of the author JaySG
      Originally Posted by wb_man View Post

      Does this work if you are selling websites instead of SEO?
      Maybe their past and current clients already got a website?

      Ok, so they refer you to their clients. But what do you do for them? Help them with their SEO?
      A joint venture can be structure in many ways. It can be anything in these internet marketing services. You can still pitch these business coaches that you develop websites and can share the profits. In my case it's all about offering internet marketing services and sharing the profits.

      You can apply this strategy to anything that makes sense that a business owner may need.
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    • Profile picture of the author animal44
      Originally Posted by wb_man View Post

      Does this work if you are selling websites instead of SEO?
      Maybe their past and current clients already got a website?

      Ok, so they refer you to their clients. But what do you do for them? Help them with their SEO?
      Of course it will. The issue is you're selling websites. Business owners don't want websites, they want:
      1. More sales, profit.
      2. To save money.
      3, To save time.
      How does your product fit in with those?

      Think about it. If a guy has an existing website and he's getting little business from it, do you think he'd be interested in out-laying more money for another website? You have to show, or rather prove, that your product is better and worthy of his investment.
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  • Profile picture of the author animal44
    Originally Posted by JaySG View Post

    - Contact them via email offering if they are open to JVs
    IMHO this won't result in much success. You need to gain their trust first.
    I'd find a way to start a non threatening conversation, i.e. don't try and sell them anything - including a JV. Ask around and see if you can get an introduction from some mutual acquaintance. Start a conversation on their blog/linkedin/twitter/facebook. Get out and meet them.
    Only once you've established some form of relationship do you offer them a pitch.

    If you're starting out with JVs, start with someone you already know. Then use them as testimonials and referrals.
    Be selective. Only deal with businesses that have a top class reputation.

    JVs are a great way of kickstarting your business, but they don't come any easier than any other method. They simply magnify results.
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    • Profile picture of the author JaySG
      delete this
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      • Profile picture of the author animal44
        Originally Posted by JaySG View Post

        This is what I've done and got success getting appointments. I have an appointment with a business coach next week. You have to personalize each email not spam.
        Well done then...! :-)
        Generally cold emails tend to be treated as spam and success rates tend to be low. If you've got a good hook, then it might well work for you. Do what works for you...
        I certainly endorse JVs as a means of getting clients. JVs are responsible for much of my income and wealth over the last couple of years.

        I'd add that existing clients are a great source of JV partners. They've already experienced your service and if they have clients that are similar to your ideal clients, then a JV can work out extremely well.

        If you don't have any clients, they focus your attention on getting a few such clients with a long term view of doing JVs.
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      • Profile picture of the author iAmNameLess
        Originally Posted by JaySG View Post

        This is what I've done and got success getting appointments. I have an appointment with a business coach next week. You have to personalize each email not spam.
        So success is determined by getting one appointment?

        Seems less like a jv and more like you're trying to network, which is good but there is a difference.

        Anyway.. good luck.
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        • Profile picture of the author JaySG
          Originally Posted by iAmNameLess View Post

          So success is determined by getting one appointment?

          Seems less like a jv and more like you're trying to network, which is good but there is a difference.

          Anyway.. good luck.
          Success is determined by having a system, a workable repeatable system. I had success and more than one appointment.
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          • Profile picture of the author Freebiequeen1999
            Originally Posted by JaySG View Post

            Success is determined by having a system, a workable repeatable system. I had success and more than one appointment.
            Repeatable? and then on another thread YOU tell folks to buy low on fiverr and sell for more....http://www.warriorforum.com/offline-...l#post10197858

            IMHO that is some bad advice - even if just a logo how will a local business feel good about you? They aren't stupid...

            I saw one clown doing this and he had "logo" examples for biz in Thailand or other asian places ...it was hillarious. Local biz want to see graphics from other locals.

            Using a place like fiverr for this stuff is a sure way to destroy what you are trying to build.

            You are asking to do "JV" or what I would call selective networking or teaming up etc...and then you offer fiverr? Whooo...what if you need a revision or more graphics or something and your buddy in (wherever) is no where to be found?
            How can you expect others to "share their list" with you when you show a portfolio f graphics that were made for businesses all over the world?


            Buy likes on facebook, youtube - get their account frozen or shut down

            Let foreigners write content - and it looks foolish -

            fiverr seo - visits by robots

            even the graphics - I guess if some people here want a cheap graphic, then go for it but to suggest that people offer graphics to a "JV" then hope to outsource it? Ouch
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            • Profile picture of the author ewenmack
              Some years ago I had already interacted with Action Coach
              #2 in the world.

              I noticed his website had suddenly dropped it's ranking.

              Found out what I thought were the factors and met up with him
              with my findings.

              This was at a time I thought I would get into the SEO game.

              As it turned out he wasn't concerned about it because he wasn't going to renew his license.

              He was interested to see if he could refer clients to me
              on the proviso I could do some work to prove my results.

              I went away and thought about it and declined because
              I didn't want to get into the seo game after all.

              My point of this was he trusted me enough to have a meeting with him.

              That doesn't happen easily.

              Second point, nobody who has a strong reputation
              will refer/recommend another unless there has been
              verifiable proof of results...even then many are to nervous to do so.

              It's not a magic button.

              Best,
              Doctor E. Vile
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              • Profile picture of the author JaySG
                Originally Posted by ewenmack View Post

                Some years ago I had already interacted with Action Coach
                #2 in the world.

                I noticed his website had suddenly dropped it's ranking.

                Found out what I thought were the factors and met up with him
                with my findings.

                This was at a time I thought I would get into the SEO game.

                As it turned out he wasn't concerned about it because he wasn't going to renew his license.

                He was interested to see if he could refer clients to me
                on the proviso I could do some work to prove my results.

                I went away and thought about it and declined because
                I didn't want to get into the seo game after all.

                My point of this was he trusted me enough to have a meeting with him.

                That doesn't happen easily.

                Second point, nobody who has a strong reputation
                will refer/recommend another unless there has been
                verifiable proof of results...even then many are to nervous to do so.

                It's not a magic button.

                Best,
                Doctor E. Vile
                Of course they want proof, I'm just sharing a method to get a foot in the door with Business Coaches after that it's all about proof and pitching the deal.
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            • Profile picture of the author JaySG
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          • Profile picture of the author iAmNameLess
            Originally Posted by JaySG View Post

            Success is determined by having a system, a workable repeatable system. I had success and more than one appointment.
            Well success is relative anyway...

            Just seems that you're not exactly using this "method" or "system" very often, but maybe it will help you sell your course or whatever.

            I'm not against JV's or networking, this(your method) just isn't very practical for 99% of people out there.

            Now the loss leader service can be outsource if that is not your core competency online or to a local guy doesn't matter. The thing is this: pitching SEO directly is much harder than offering a foot in the door service first. If you want to go pitching SEO first then you need a solid strategy like the JV strategy or a direct marketing strategy that works.
            Pitching SEO is NOT much harder... in fact, offering a "foot in the door" service and then pitching SEO is SO MUCH harder.

            Using a trip wire isn't a bad idea, but the purpose of a loss leader and trip wire are entirely different.
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            • Profile picture of the author JaySG
              [quote=iAmNameLess;10199519]Well success is relative anyway...

              delete this
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  • Profile picture of the author Freebiequeen1999
    That is very true Ewen...

    recently I have had to do some "repair" work for people who bought junk cheaply and/or bought thru someone "outsourcing"

    bad graphics -ie, not scalable, in jpg form, not usable really - and the "seller" can't/won't fix it.
    In fact the sellers don't even seem to understand since they really don't "do" graphics", they just tried to make a fast buck

    Messed up social accounts - facebook, Linkedin - cause of fake likes, spamming foreign contacts

    How are you going to get some "real" business to hand over their list if your portfolio is promoting biz in Phiipines and INdia etc?
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  • Profile picture of the author animal44
    One way to silence the sceptics would be to post a sample email that you use to get JV partners. I'd be interested in seeing it, as I've never managed to get a JV partner (or any significant client for that matter) to respond to a single cold email...
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    • Profile picture of the author JaySG
      Originally Posted by animal44 View Post

      One way to silence the sceptics would be to post a sample email that you use to get JV partners. I'd be interested in seeing it, as I've never managed to get a JV partner (or any significant client for that matter) to respond to a single cold email...
      I have more proof on my landing page that is on my signature and I'm just offering a free video than his paid course on email prospecting where on the sales letter he doesn't show any proof.

      I'm not selling here any "JV Method", I'm giving it away for free because it's working for me and I'm still tweaking it. It looks promising, now if people are not willing to send personalized emails, follow up, create direct mail campaigns and call them on the phone and try it, that's another story.
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      • Profile picture of the author iAmNameLess
        Originally Posted by JaySG View Post

        This is not my "method", this is just one way to get clients. There many ways to get clients and this is not my main method of getting clients.

        Now, a friend of mine got your course and to be honest I'm surprised with your experience that you don't create a hit list of prospects, you just advice these folks to do cold calling without any strategy whatsoever. I may be wrong but that's what my friend told me about your course.

        I don't think it's good advise to teach people to cold call random businesses without knowing if a) they can pay for premium services and b) without a target list of prospects you follow up via multi-step with email, direct mail, etc.
        If your friend said it's all about cold calling then he probably didn't get it. It actually has very little to do with cold calling in general.

        What you've done in this thread is basically signature baiting. People here are pretty smart and can see through it. You're generalizing, not really providing real value, just baiting.

        You're surprised I don't advise people to have a targeted list and follow up in multiple mediums? Kind of like what I recommend here? : The Quadruple Marketing Threat: Get Clients FAST and CHEAP - Income Bully

        Originally Posted by JaySG View Post

        I have more proof on my landing page that is on my signature and I'm just offering a free video than his paid course on email prospecting where on the sales letter he doesn't show any proof.
        The sales letter for the course on email? I don't need to show proof of anything, I'm not claiming a certain amount of money people can make, it's a course that solves a problem.

        Cold email marketing is a volume game, and when people play the game they usually lose without ever really getting a chance.

        I could post thousands of screenshots to show "proof", but my sales letter doesn't exactly exist to sell people, in fact, I prefer people that are on the fence to NOT buy from me.
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        • Profile picture of the author JaySG
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  • Profile picture of the author Freebiequeen1999
    Well....here is my point.....Jay advised someone to "outsource" to fiverr for something small....

    now....that may get your foot in the door....and your butt kicked out when the fiverr stuff turns out to be junk or even hurt the company

    I think that is a very shortsighted way to position yourself for others to "joint venture" with you or even get referrals. I have seen some of these logos too- low resolution, jpg, not even usable.
    The other cheap work they do? Well I just have been "fixing" some of it.
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    • Profile picture of the author JaySG
      Originally Posted by Freebiequeen1999 View Post

      Well....here is my point.....Jay advised someone to "outsource" to fiverr for something small....

      now....that may get your foot in the door....and your butt kicked out when the fiverr stuff turns out to be junk or even hurt the company

      I think that is a very shortsighted way to position yourself for others to "joint venture" with you or even get referrals. I have seen some of these logos too- low resolution, jpg, not even usable.
      The other cheap work they do? Well I just have been "fixing" some of it.
      I think it's very shortsighted from your part to generalized based on just the fiverr logo advise. First, there are many business owners that want an inexpensive logo and they are very clear on their Craigslist post about it. Second, there are great designers that for an extra cost of $10 to $20 dollars on fiverr do tremendous work. You just have to look hard. Third, I never said that my premium services are outsourced to a $5 dollar an hour guy or gal.

      It's also very shortsighted to not understand the principle behind the marketing strategy and just focusing on the word Fiverr and then generalize the whole marketing strategy.

      If you come here with these kind critics that means you are an expert B2B marketer and I'm willing to pay you one-to-one coaching if you show me your B2B campaigns and the results you are getting. Send me the PM with information on your B2B campaigns and I'll personally pay you for coaching.
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  • Profile picture of the author Freebiequeen1999
    I am an excellent b2b marketer - and I don't sell anything here

    why would I want to give you valid and real info so that YOU can write a wso?

    BTW - Nathan is one of the more experienced and "real" posters that I have found on this forum, he has a lot of knowledge and experience, and I would not dismiss him so quickly
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    • Profile picture of the author JaySG
      Originally Posted by Freebiequeen1999 View Post

      I am an excellent b2b marketer - and I don't sell anything here

      why would I want to give you valid and real info so that YOU can write a wso?

      BTW - Nathan is one of the more experienced and "real" posters that I have found on this forum, he has a lot of knowledge and experience, and I would not dismiss him so quickly
      delete this
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  • Profile picture of the author kemdev
    @JaySG

    This sub-section of the WarriorForum is very different from the others. There are posters who frequent this section who run real businesses, with real clients, making real money. I'm not talking about people who have the ability to set up a squeeze page and sell info-products. These people don't make their money showing other people how to make money online. They (we) are legit.

    And we're presumably very different from you.

    The reason I say that is because you come in here talking about "methods" to get clients.

    You give vague advice that anyone with half a brain already knows.

    You talk about 'marketing' as a whole, but don't really talk about marketing at all.

    The "proof" on your squeeze page is prospects, not sales.

    You have a squeeze page.

    And you're clearly sig-baiting. There's no real discussion going on here. It's show and tell.

    I guess what I'm saying is that we're on to you, and no perfectly crafted response is going to change that. What might change our perceptions is some real proof to your claims.

    PS - If you're so eager to pay for coaching let's hop on the phone.
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    • Profile picture of the author patadeperro
      Originally Posted by kemdev View Post

      @JaySG

      This sub-section of the WarriorForum is very different from the others. There are posters who frequent this section who run real businesses, with real clients, making real money. I'm not talking about people who have the ability to set up a squeeze page and sell info-products. These people don't make their money showing other people how to make money online. They (we) are legit.

      And we're presumably very different from you.

      The reason I say that is because you come in here talking about "methods" to get clients.

      You give vague advice that anyone with half a brain already knows.

      You talk about 'marketing' as a whole, but don't really talk about marketing at all.

      The "proof" on your squeeze page is prospects, not sales.

      You have a squeeze page.

      And you're clearly sig-baiting. There's no real discussion going on here. It's show and tell.

      I guess what I'm saying is that we're on to you, and no perfectly crafted response is going to change that. What might change our perceptions is some real proof to your claims.

      PS - If you're so eager to pay for coaching let's hop on the phone.
      I came to this area of the forum, because I though that just the SEO part has been floded with spammers and non sense, sadly I realize it is hapening everywere.
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  • Profile picture of the author DABK
    I read the thread. You define success by setting up appointments. You don't say how many referrals, if any, you got.

    As an idea, it sounds like it could work. But you have to sell yourself to the coach. And the coach has to sell you to the business owners he/she works with.

    If there's something in it for the coach...

    This is the part you did not cover. A joint venture means you get something out of it and the coach does. What do you offer the coach?

    If I were a coach, I wouldn't be doing joint ventures with you for the pleasure of saying I've done a joint venture with you.

    Presumably, the coaches get access to my list. But they'd have to like my list.

    Originally Posted by JaySG View Post

    I'm sharing this method of getting passive SEO clients that I'm trying recently. The method is really simple yet powerful. Here is what you do:

    - Go to Google and Linkedin
    - Find Business Coaches In Your Area (search on Google: business coach austin and on LinkedIn search by title)
    - Contact them via email offering if they are open to JVs
    - If they respond contact them via phone
    - Give them a mini pitch and setup a meeting
    - Go to the meeting and pitch them the JV deal
    - Get them to promote you to their past and current clients

    Win-win.

    I have an appointment next week with a business coach from ActionCoach. The great thing about this strategy is that once they are on board, they promote you and you get SEO clients passively.
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    • Profile picture of the author animal44
      Originally Posted by DABK View Post

      You define success by setting up appointments. You don't say how many referrals, if any, you got.
      I'm dubious that someone using a yahoo account for their business email would be someone who would be willing to pay $1000+ per month for SEO...
      Originally Posted by DABK View Post

      As an idea, it sounds like it could work.
      I was talking to a business coach yesterday and he said his clients were "not making enough money", "They're stressed - too much work", "they don't have any spare time", or "they want out". Do any of these seem like likely candidates for SEO services?

      By contrast, clients of say a printer are perhaps spending money on advertising (flyers etc), so maybe they'd be better JV partners..?

      As Willie Sutton said, go where the money is...
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      • Profile picture of the author DABK
        My point, precisely. It sounds like a good idea. The devil's in the implementation details, of which, the OP steered clear.

        I know a couple of business coaches... The idea of doing a JV crossed my mind... But I got nowhere with it... They're overworked and overextended clients struck me like they'd be a pain in the butt to work with... Or they're in industries that I don't fancy: auto mechanics, wedding dress shops, for instance.

        I know, other coaches have different clients. That's why I'm still open to the idea of coaches. I also like people who get businesses ready to be sold.

        Originally Posted by animal44 View Post


        I was talking to a business coach yesterday and he said his clients were "not making enough money", "They're stressed - too much work", "they don't have any spare time", or "they want out". Do any of these seem like likely candidates for SEO services?

        By contrast, clients of say a printer are perhaps spending money on advertising (flyers etc), so maybe they'd be better JV partners..?

        As Willie Sutton said, go where the money is...
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        • Profile picture of the author animal44
          Originally Posted by DABK View Post

          I know, other coaches have different clients. That's why I'm still open to the idea of coaches.
          Well, the only way to find out is to get together and run a test, perhaps on a few hundred or so of their clients and see what the results are like.
          I am building a detailed course on JVs. I'm not sure I'll offer it on here as a WSO, more likely on Udemy or similar - haven't decided yet. I haven't found a decent course, so I decided to do one myself... If you're interested, and can wait until I finish it, you can have free access in return for feedback...
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          • Profile picture of the author DABK
            Interested. Curious.

            Originally Posted by animal44 View Post

            Well, the only way to find out is to get together and run a test, perhaps on a few hundred or so of their clients and see what the results are like.
            I am building a detailed course on JVs. I'm not sure I'll offer it on here as a WSO, more likely on Udemy or similar - haven't decided yet. I haven't found a decent course, so I decided to do one myself... If you're interested, and can wait until I finish it, you can have free access in return for feedback...
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          • Profile picture of the author Freebiequeen1999
            Originally Posted by animal44 View Post

            Well, the only way to find out is to get together and run a test, perhaps on a few hundred or so of their clients and see what the results are like.
            I am building a detailed course on JVs. I'm not sure I'll offer it on here as a WSO, more likely on Udemy or similar - haven't decided yet. I haven't found a decent course, so I decided to do one myself... If you're interested, and can wait until I finish it, you can have free access in return for feedback...
            Lightbulb goes off in head....surprise surprise

            too funny
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  • Profile picture of the author SahaayNisha
    Can anyone tell me what is passive SEO ???
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    • Profile picture of the author animal44
      Originally Posted by SahaayNisha View Post

      Can anyone tell me what is passive SEO ???

      It's "passive SEO clients". Not strictly correct term, as you have to make an offer via your JV partner. However, you're not cold calling prospects. The prospective client calls you in response to your offer.
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  • Profile picture of the author deepakrajput
    Create profiles on top freelancing sites to get SEO clients for your services.
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