I want to approach this lawyer (he used to be a client of mine for my done-for-you newsletter service) and ask him if he would like to do a Joint Venture to license his direct mail campaign to similar lawyers in other markets.
He created the marketing, and I would be doing all the work to market and sell the license to other lawyers to use it.
What do you think would be a fair split? 50/50? 75/25?
Also, assuming the target market is lawyers charging $5000+ for this legal service, what do you think is a good price point to charge for the license? Is it charged one time, annually, or a set-up fee plus a monthly or annual fee?
Also, would it make sense to offer the license at two different levels?
Example: Gold License is the three step direct mail sequence and the right to use it. Diamond Level would be completely done-for-them, where I would physically create and mail the three pieces. All they would do is take the calls and close the clients.
Any advice you could give, I sure would appreciate.