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Have you ever advertised in MAGAZINES?

by ncloud
11 replies
Anybody ever advertise in offline magazines in your niche? How effective is it? How much do they charge? Does it bring in a lot of subscribers to your list? Any other advice from your experience?

I'm kind of wondering what the best approach would be. Just talk about the free gift/incentive that you have for them (ebook, report, video, etc), or should you just educate with a random article and then at the end mention the free gift that you have for them back at your site?
#advertised #magazines
  • Profile picture of the author Joe Broon
    Originally Posted by ncloud View Post

    Anybody ever advertise in offline magazines in your niche? How effective is it? How much do they charge? Does it bring in a lot of subscribers to your list? Any other advice from your experience?

    I'm kind of wondering what the best approach would be. Just talk about the free gift/incentive that you have for them (ebook, report, video, etc), or should you just educate with a random article and then at the end mention the free gift that you have for them back at your site?
    I tried it a few years back with unimpressive results. And it was expensive, particularly in the trade magazines.

    You could try submitting a press release or an informative article to the magazine instead. It they publish it, it could generate a lot of leads.

    You need to have a good angle that would make businesses sit up and take notice... i.e.. a case study or anecdote about a local business and how your services were able to help.

    Joe
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    • Profile picture of the author mrmatt
      I would agree with Joe. Trade magazines are very expensive. If you call up the editor you can get their publishing time line looks like and the theme or topic of each issue over the year. I am sure there is a more technical term for all of that.

      Anyway, I have found trade magazines very open to publishing articles. They can not be promotional. But you do get the benefit of the bio at the end which can contain your contact info. Writing an article beats the pants of paying $2500+ for a full page ad any way you look at it.
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      • Profile picture of the author ewenmack
        Test with a small narrow ad.

        Test for big ideas in which the readership
        is interested in, ie, hot buttons.

        Once you get the hot button nailed,
        then you expand on size and go to a ad broker to get
        remnant space pricing.

        That's the smart way to make it work.

        Best,
        Doctor E. Vile
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  • Profile picture of the author Oziboomer
    Originally Posted by ncloud View Post

    Anybody ever advertise in offline magazines in your niche? How effective is it?
    One of my clients who sells high end fishing gear is getting great results not so much in a magazine in their niche but in a magazine that targets prospects that are more than likely to convert.

    The adverts appear in a publication aimed at shift working miners.

    This demographic usually has a high income and are predominantly male. They fly into a location and work intensively for a set period and then they have between 5-8 days off where they either go and see their family if they have one or they seek recreation activities that fulfil their desires and they have the money to pay for those desires.

    The client sells game fishing equipment and game fishing trips which appeals to the cashed up "groups" of guys that are quite prepared to spend $5K on a gear and a day trip.

    Matching your offer to your target and where they hang out will be more important than necessarily selecting a niche specific trade publication.
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  • Profile picture of the author ncloud
    Thanks guys. It's sounding like an article might be better than an ad. I'm still not sure if even that is worth it. It makes me wonder since you never hear anybody talk about marketing in magazines. Perhaps there are better less expensive ways to reach your audience than with magazines. I guess it all depends on how much they charge you to run your article and how many people they reach (subscriptions).
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    • Profile picture of the author The Pines
      Originally Posted by ncloud View Post

      Thanks guys. It's sounding like an article might be better than an ad. I'm still not sure if even that is worth it. It makes me wonder since you never hear anybody talk about marketing in magazines. Perhaps there are better less expensive ways to reach your audience than with magazines. I guess it all depends on how much they charge you to run your article and how many people they reach (subscriptions).

      A legend of direct marketing, Drayton Bird, often tells of how he gets better response from placing an insert into the magazine, than with an ad inside the magazine itself. You can frequently get inserts for a fraction of the cost of a full page ad. Have a look at the cost of this in the publication(s) you're considering.


      Insert costs here in the UK are as little as £35/'000 (about $50/'000). A full page ad in a specialist magazine would cost at least £5000, whereas a double-side insert would cost £350 for the inserts, and less than £150 for print.


      That particular example works out at 1/10th of the cost of a full page ad, still sent directly to the same readership.


      It's worth considering before you rule out magazine adverts completely.
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    • Profile picture of the author myob
      Originally Posted by ncloud View Post

      Thanks guys. It's sounding like an article might be better than an ad. I'm still not sure if even that is worth it. It makes me wonder since you never hear anybody talk about marketing in magazines. Perhaps there are better less expensive ways to reach your audience than with magazines. I guess it all depends on how much they charge you to run your article and how many people they reach (subscriptions).
      IMO, articles published in magazines which are already being read by your targeted demographics is perhaps the most effective marketing method ever. However, whenever it is mentioned here on the WF, this method (article syndication) often gets beaten down.

      A resource I've used for more than 17 years is Writers' Market, which lists publications by category with article submission guidelines. Most magazine publishers listed are hungry for quality and relevant content for their subscribers, and some will even pay for your articles. In addition, magazines.com can provide suitable candidates for your articles.
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      • Profile picture of the author nmwf
        Originally Posted by myob View Post

        Most magazine publishers listed are hungry for quality and relevant content for their subscribers, and some will even pay for your articles.
        .

        Only some??

        My, have things changed.

        Anyway, anyone going this route had better write a real article. Blog posts don't cut it in this part of town.
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        • Profile picture of the author myob
          Originally Posted by nmwf View Post

          .

          Only some??

          My, have things changed.
          Not much really has changed over the years with offline magazines, except now most of them do of course have online components. And although a few publishers do pay quite well, there are a number that pay just pennies per word or only provide courtesy copies of the magazine. Really, however, the best payment is the byline, free advertising and direct exposure to a receptive reading audience, isn't it?

          Originally Posted by nmwf View Post

          Anyway, anyone going this route had better write a real article. Blog posts don't cut it in this part of town.
          LOL! You must have just been wandering in from the online blogger part of town, but real articles are in great demand by publishers everywhere; both offline and online.
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  • Profile picture of the author ncloud
    Absolutely, thanks for sharing that.
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  • Profile picture of the author kingofthesouth
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