some travel agency asked me for help with online marketing, but I am not sure if I can help them.
They are starting online booking system but just for their island, so they are competing with local travel agents and also with agoda and booking.com
The advantage against Agoda is they offer not only hotels and cars, but everything, tours, events, etc. and the prices are not higher than Agoda. The customers get also support per phone and in person.
It is a booking system for B2B and later also B2C.
I am not sure how to help them, SEO is difficult, there are hundreds of optimized websites for hotel + the place, travel agent + the place, etc., also for PPC there is a lot of competition, and content also doesnt help, there are thousands of websites with photos and articles about their place.
Do you have some ideas how to make their website visible? Some keywords for B2B travel agencies, not interesting for consumers? Or maybe direct mail?