Majority of UK small biz with less than 5 employees still have no website

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In the UK, almost 60 percent of businesses with less than 5 employees still have no website.
Majority of very small businesses in the UK still don't have a website | ITProPortal.com
#biz #employees #majority #small #website
  • Profile picture of the author Ron Lafuddy
    "All that said, a third of very small businesses are planning to create a site within the next two years"

    Oh my! Tremendous opportunity here and not just for websites..
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  • Profile picture of the author animal44
    Oh My... How do they ever do business without an "essential" website... :-)
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    • Profile picture of the author Oziboomer
      Originally Posted by animal44 View Post

      Oh My... How do they ever do business without an "essential" website... :-)
      People are creatures of habit...

      Local Pub...

      High Street shopping...

      ...eh...

      If it's local and I'm local...why search online?

      Now...different story if someone is price gouging...or they don't have what I want.

      Then you search online.
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    • Profile picture of the author DABK
      Clearly, they do not and they, therefore, do not exist and the article is pointless!

      Originally Posted by animal44 View Post

      Oh My... How do they ever do business without an "essential" website... :-)
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    • Profile picture of the author AyiamDigital
      Originally Posted by animal44 View Post

      Oh My... How do they ever do business without an "essential" website... :-)
      Because many haven't been exposed to the value of having a website, nor have they encountered a website designer who was able to sell them on the value of having one.

      I can imagine the typical pitches:

      "..but Google will find your company easier if you have a website.."

      "..all of your competitors have a website and you don't..."

      "..you are missing out on customers who look online..."

      Those are all fine and dandy, however they don't sell the business owner on the value of paying to create and maintain an 'expense' which they don't fully understand how to use or how it really works to make them money.

      These days, it helps to reinvent your services and use a little leverage. For example, partner with a copywriter who also understands marketing strategy and business development, and team up to offer these same businesses a package that is a win/win for all.

      Here's an example pitch of what I mean:

      "We will get your website up and make your company popular online! We guarantee at least X customers per month, for a total profit of $X more per year, than you're making now.

      We can give you a FREE 30-day trial and bring customers in your door for FREE so you can see how it works before committing to a year...what do you think?"
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  • Profile picture of the author Tom Addams
    I appreciate the article, Joe; thank you.

    I've taken a backseat to UK-based web development (etc) but my wife is very much in the driver's seat and I'm sure she'll find the article interesting (just emailed it; which amuses me endlessly, since we're in the same house, but hey-ho).

    To anyone interested:

    - Get in the door with a website.
    - But concentrate on monthly subscription services.

    Oh - and learn how to overcome, "My sister says I should just get a Wix site."

    - Tom
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    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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  • Profile picture of the author quadagon
    From my limited experience I found that getting in early was they key. Look for start up hubs and enterprise centres. If they can have a website upnwhen they launch they are likely to continue with it.

    The danger is if they start they fall into either the I'm doing OK without it or I don't have the money mindset.

    At the beginning they are excited and every investment is an opportunity.

    One method that's worked for our clients is doing talks about local seo for small businesses as hubs and with the connection of the princes trust etc.
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    I've got 99 problems but a niche ain't one
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  • Profile picture of the author Barry Unruh
    It might be better to grab a copy of GoDaddy's report and learn a lot more about small businesses worldwide, than just that small snippet of information. You can find the report referenced in that article here:

    https://garage.godaddy.com/wp-conten...eport-2015.pdf
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  • Profile picture of the author nexxonyxx
    I'd be very curious as to what types of businesses these are that don't have a website. It's strange that the percentage is so large.
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    • Profile picture of the author animal44
      Originally Posted by AyiamDigital View Post

      Because many haven't been exposed to the value of having a website, nor have they encountered a website designer who was able to sell them on the value of having one.
      Doesn't explain how they've managed to survive the last 15+ years of this digital online age without a website...

      Originally Posted by AyiamDigital View Post

      Here's an example pitch of what I mean:

      "We will get your website up and make your company popular online! We guarantee at least X customers per month, for a total profit of more per year, than you're making now.

      We can give you a FREE 30-day trial and bring customers in your door for FREE so you can see how it works before committing to a year...what do you think?"
      Has this actually worked for you...?
      Originally Posted by nexxonyxx View Post

      I'd be very curious as to what types of businesses these are that don't have a website. It's strange that the percentage is so large.
      Not really. Guess what - business took place before the web became commonly available...

      I don't have a website for my main business. I don't need one. Indeed, if I did have a website, I'd probably be attracting the wrong sort of client...

      Despite the propaganda not everyone is desperately searching online for their products and services. In fact, there are surveys that show the number one means of finding something is by asking friends and associates... web searches are used more when everything else fails...
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      • Profile picture of the author Barry Unruh
        Originally Posted by animal44 View Post

        Despite the propaganda not everyone is desperately searching online for their products and services. In fact, there are surveys that show the number one means of finding something is by asking friends and associates... web searches are used more when everything else fails...
        That is exactly what I tell small business owners when I talk to them.

        Then I explain how we can use a website and social media to accelerate referrals from friends and associates.

        A website is just a tiny piece of an online marketing plan.

        I have heard plenty of business owners state "I had a website before and it brought me no new business". But explain to them how they can use a website as part of an overall marketing strategy, and then they are interested.
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