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PPL Questions for the Experts

by ConfusedJ
1 replies
Note: These are somewhat difficult questions. Unless you're an expert, or near it, I ask that you not attempt to answer them. I'd like to keep this thread free of misinformation. Thank you.

Hello, ladies and gentlemen. I'm fairly new to the PPL world. Before I dive in the deep end, I have a few lingering questions. I do hope you bright, successful people can provide some much-needed clarity.

Here we go . . .

Question 1. When going after a city, do you target the city as a whole, or the individual suburbs?
Example

Method A: domain.com/chicago-plumbing

Method B: domain.com/bellwood-plumbing, domain.com/oak-lawn-plumbing, etc.
I don't want to sell leads from people on the north side of a city to a partner on the south side, do I?


Question 2. When going after cities nationwide, do you create one site per city, one per state, or a nationwide site?

I've gotten mixed signals on this. Most of what I've read has suggested a national site (a more powerful overall domain for stronger across-the-board rankings), yet someone I trust has told me to go on a per-state basis.


Question 3. I've heard there are potential legal issues with selling medical leads, yet I can't find any clarity on this. For those of you who have dealt in medical (doctors, dentists, etc.) PPL:

Have you faced any legal hurdles? If so, how have you circumvented them?

If there are legal issues, how do major, nationwide medical-based PPL sites flourish?


Question 4. Do you know of any services which pay non-ripoff prices for leads, without hassles? By non-ripoff, I mean anything above, say, 50% market value.

Acquiring, and maintaining, partnerships is probably the most tedious aspect of PPL. Ideally, I'd be able to cut them out of the equation.


Question 5. Are you aware of any good courses, free or paid, which gives a detailed account of the partnership process? This would include not only how to acquire partners, but the subsequent steps to take once you acquire them.
Step 1. Acquire Partnership
Step 2. ???
Step 3. Gather Leads
Step 4. ???
Step 5. Collect Payment
Step 6. ???

I get the three big steps, but what about the steps in between? If anyone could help fill in the ???'s, I'd be very appreciative.

That's it for now. I'll probably have more questions in the future.

Thanks in advance to anyone who can help out.
#experts #lead #lead gen #pay per lead #ppl #questions
  • Profile picture of the author Oziboomer
    The thing here is that although there are cost per lead models the real business is the relationship area rather than generating the lead.

    There are plenty of places where leads are readily attainable at a price and those prices are the cost of doing business.

    Most serious businesses know these sources and the costs of acquisition.

    Personally speaking I do work in the area of supplying leads but really that is only a small part of what I do.

    It just happens that when I got started into these types of things I could have been supplying freight contract clients or heavy earthmoving clients because I was talking with a variety of business owners not actually seeking to provide them leads but working on other business modelling stuff.

    It just happens from my point of view that the most responsive prospects were in medical, dental and alternative health niches and so that is where I have been pigeonholed so to speak.

    Now although my clients would like more leads that is not what they are paying for...although they do expect more leads they pay for solutions that deliver those leads and for strategies to convert those leads and nurture them for the long term.

    In some circumstances the buying cycle for my clients can be 12 to 18 months so it is not a short term play.

    If you have an ability to provide qualified leads to a business then you would approach those businesses and attempt to supply leads at a price.

    From the inside knowing the client acquisition costs and the length of time to conversion in the niches I tend to work in I would say your biggest effort should be towards carving out an area you can work in.

    You are far better off getting a few clients who will pay you handsomely for a more holistic approach than thinking you will be sending leads here there and everywhere to many clients and expecting to make uge money.

    The good thing about working for fewer clients and providing better service is you get more and better data on those tighter niches.

    If you then want to expand to other areas it will be easier.

    As for your questions

    Q1. Target a business as a client and then drive the leads to their location

    Q2.- refer to answer to Q1

    Q3. - Medical leads are an area I work in and there are restrictions particularly in relation to advertising and retargeting due to tracking personal data but these issues are why those leads are valuable and also why proprietary knowledge in that area is not something you will necessarily acquire freely because that is where the money is.

    Q4. market value is market value. - that is why I suggest working with specific clients and getting inside knowledge. For example I have a client that regularly pays just over $144 per lead but one competitor will pay under $120 and another will pay $ 157.76. It all comes down to their own data and without knowing those numbers...

    Q5. Communication, relationship maintenance, delivering results and reporting
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