Just to give you a bit of background, I run a marketing agency that sells proven email marketing campaigns to offline businesses to generate them a bunch of extra sales from their customer database.
Obviously I sell it better than that haha just wanted to give you a quick overview.
The clients have read a sales letter and requested a call with us, they know all about the campaign and how much we charge.
So the objection boils down to basically this...
Why should I use your email campaign over the emails that I send already?
What we are finding is they don't understand the importance of copy, they think the way they write an email and the way our campaign is written would produce the exact same amount of sales!*
To overcome this we have tried explaining the results other businesses have got from the campaign but they believe they are good at writing emails and when we say that this campaign has been proven and tested for 7 years, across multiple industries, it doesn't seem to convince them either.
We have also tried doing a comparison of the typical results we see our campaign produce compared to an existing campaign they have ran. However when we ask them 'how many sales their emails produce?', their response is 'I don't know' or 'It's hard to measure'.**
This obviously indicates they don't know what they are doing and the campaign would definitely produce them more sales than they currently are getting but proving this to them is proving difficult.
Any one got any ideas?