Do You Still Sell SEO For Local Businesses?

36 replies
I barely include a small SEO package now for Local Business Clients. Here is what I focus on. Please share your opinion and add to list of what else your offer.

1. Google Brand Pages - Google My Business (I think they finally got the platform right)
2. Facebook Page - Run Targeted Facebook Ads - Get Likes - Post Good Content and Contests
3. Yelp - Total Love/Hate Relationship - Get Client In Top 5 Of Yelp Search Results
4. LinkedIn Company Page - Not For Everyone
5. Top 20 Directories - Foursquare, Merchant Circle, Manta...etc...
6. Instagram, Pinterest, Twitter.....
7. Google Adwords - Not for the weak at heart and unskilled....
8. Thumbtack - (Secret Weapon)

Thanks for listening my friends...Peace...
#businesses #local #sell #seo
  • Profile picture of the author counter2015
    Building more citations than just 20 top local directories, thats what I offer.
    Video marketing too as Youtube videos tend to rank well
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  • Profile picture of the author jamesfreddyc

    Local Business Clients
    Define this.

    If it's a service business, I have been working with the local level commercial printers and SEO service providers that have these "local business clients" as customers to incorporate text message outreach. Think of a local printer that has a bullet list/menu of services they provide ---- I set them up as a reseller for my SMS platform and allow them to add another bullet to that list and make them an instant SMS service provider to those local business customers.

    You can't think in terms of shortcode anymore. The marketplace sophistication is too high and you have to be far more creative to conduct intelligent sms campaigns that are effective. Low-frequency, high-value type of campaign will win out the day for small business over some app deployment -- especially with mobile-optimized opt-in landing pages and self-service notification html.

    ...that's what we've been focused on anyway.
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  • Profile picture of the author Kherk Roldan
    Hello,

    Yes I'm still selling SEO for local businesses. This is my main source of earning this year
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  • Profile picture of the author jessegilbert
    Banned
    you might offer help with branding and copywriting if you have tools and services providers.
    people always can use catchy names and enticing sales copy so why not find copywriters or branding experts?
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  • Profile picture of the author savidge4
    When you say "SEO" the list below is in general the goto list. Broad spectrum of the term however and this is targeting a link back strategy. Proven to work? yes.. proven to be sustainable? and the answer would be no.

    When you say "SEO" I say Onpage is a priority.

    1. Schema tagging
    2. balanced on page linking structure
    3. understand and develop the separation of "Content" and "Context"
    4. Developing onpage inbound segments focusing on lookers, comparers, and buyers
    5. If you are not using feed burner to communicate with G+ to further develop your reach there, as well as your Google for business set up, you are missing the boat.

    Then moving to the back linking concepts CONTEXT is king... getting links just have links is a bad strategy.

    social traffic is great if you are using that traffic as an entry point to one of the looker, comparer, buyer funnels.

    I personally am not a fan of yelp... a well SEO'd site will beat out a yelp listing - unless you are looking to try and dominate some low laying fruit term, and possess 3, 4, or 5 of the top 10 listing positions.

    truly understanding the minor ins and outs of onpage SEO gets you a long way.. then introduce an off page strategy that that maintains the context of what you are representing for your clients to boost the over all effect.

    Originally Posted by sdentrepreneur View Post

    I barely include a small SEO package now for Local Business Clients. Here is what I focus on. Please share your opinion and add to list of what else your offer.

    1. Google Brand Pages - Google My Business (I think they finally got the platform right)
    2. Facebook Page - Run Targeted Facebook Ads - Get Likes - Post Good Content and Contests
    3. Yelp - Total Love/Hate Relationship - Get Client In Top 5 Of Yelp Search Results
    4. LinkedIn Company Page - Not For Everyone
    5. Top 20 Directories - Foursquare, Merchant Circle, Manta...etc...
    6. Instagram, Pinterest, Twitter.....
    7. Google Adwords - Not for the weak at heart and unskilled....
    8. Thumbtack - (Secret Weapon)

    Thanks for listening my friends...Peace...
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  • Profile picture of the author animal44
    We rarely do any SEO these days. We don't believe social networks are effective for selling - too much spam. Similarly for directories. Adwords is the one item on your list that we feel is still effective, though low on our priority.

    The main things we focus on:
    1. Value proposition - what makes this business stand out from the crowd.
    2. Testing - Ensuring existing and new advertising is effective and reducing advertising costs where possible.
    3. Customer relationships - keeping in touch with customers in the most effective way - usually email.
    4. Other relationships, referrals, networking and JVs with suppliers, customers, competitors.
    5. JVs with complimentary businesses.

    Anything else that doesn't increase advertising costs.
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  • Profile picture of the author DABK
    videos (youtube and vimeo)... Create the video, rank the video.

    I do them for myself. It's a great thing when I hear: I saw your video about... and wanted to talk to you more about it.

    I even get people calling from video's that aren't ranking in Google (they find them because the channel's high in youtube... and other videos... or they followed some conversation).

    Originally Posted by sdentrepreneur View Post

    I barely include a small SEO package now for Local Business Clients. Here is what I focus on. Please share your opinion and add to list of what else your offer.

    1. Google Brand Pages - Google My Business (I think they finally got the platform right)
    2. Facebook Page - Run Targeted Facebook Ads - Get Likes - Post Good Content and Contests
    3. Yelp - Total Love/Hate Relationship - Get Client In Top 5 Of Yelp Search Results
    4. LinkedIn Company Page - Not For Everyone
    5. Top 20 Directories - Foursquare, Merchant Circle, Manta...etc...
    6. Instagram, Pinterest, Twitter.....
    7. Google Adwords - Not for the weak at heart and unskilled....
    8. Thumbtack - (Secret Weapon)

    Thanks for listening my friends...Peace...
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  • Profile picture of the author bob ross
    1. EDDM mailings
    2. Targeted mailings
    3. Reactivation & Retention Campaigns
    4. Print services
    5. Consulting & Copywriting
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    • Profile picture of the author sdentrepreneur
      Do people still do print mail? Postcards?


      Originally Posted by bob ross View Post

      1. EDDM mailings
      2. Targeted mailings
      3. Reactivation & Retention Campaigns
      4. Print services
      5. Consulting & Copywriting
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      • Profile picture of the author Ron Lafuddy
        Originally Posted by sdentrepreneur View Post

        Do people still do print mail? Postcards?
        Naw...the post office had to shut down, after the print shops all closed because no one prints anything to mail anymore.

        All contact between human beings and businesses is only done by social media. Soon this will become law.

        But, shhhhhh...don't tell anybody else, ok? It's our secret.
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      • Profile picture of the author bob ross
        Originally Posted by sdentrepreneur View Post

        Do people still do print mail? Postcards?
        More than any other marketing service.
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        • Profile picture of the author sdentrepreneur
          I don't see it...maybe San Diego is a high tech city. Everyone is on their Mobile Devices. Direct Mail is pretty dead in my town.... #justsaying

          Originally Posted by bob ross View Post

          More than any other marketing service.
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          • Profile picture of the author bob ross
            Originally Posted by sdentrepreneur View Post

            I don't see it...maybe San Diego is a high tech city. Everyone is on their Mobile Devices. Direct Mail is pretty dead in my town.... #justsaying
            I know what you're saying but it's probably a lot more alive and more effective than you might think.

            You say everyone is on their mobile devices, but don't forget that everyone is on their mailboxes too, even more so. Local businesses typically get customers from a local radius,and postcards allow you to reach whomever you want in that local area without optin's, spam filters, technology, or a chance to opt out.

            Postcards can be great for acquiring new customers, where they can then be opted into a digital channel like mobile or email. Just think if your client wanted to run a sale or promotion and they had to ability to instanty notify entire, streets, neighborhoods or even whole zip codes and counties of it, they could do it with postcards that get forced into their hands (yet aren't considered obtrusive).

            There's an incredible amount of power in that.
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  • Profile picture of the author splitTest
    Hey Bob.

    For local advertisers, I'd think postcard marketing's major competitor would be local TV advertising, which isn't really all that expensive.

    Why wouldn't a local business choose TV advertising instead of EDDM?
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    • Profile picture of the author bob ross
      Originally Posted by splitTest View Post

      Hey Bob.

      For local advertisers, I'd think postcard marketing's major competitor would be local TV advertising, which isn't really all that expensive.

      Why wouldn't a local business choose TV advertising instead of EDDM?
      Nah they're very different. You can't track TV ads effectiveness, it's more for branding purposes and awareness-building. By using coupons and such you can track direct mail and accurately gauge its effectiveness. TV not so much.

      The biggest advantage postcards have over TV though is it's exposure and targetability, you can reach anyone you want and be virtually guaranteed they see it. Not everyone watches TV at the time your commercials run, not everyone searches google for the keywords you want, not everyone even looks up at the sky if there's a blimp with an ad, but damn near everyone checks their mailbox.
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      • Profile picture of the author Barry Unruh
        Originally Posted by bob ross View Post

        you can reach anyone you want and be virtually guaranteed they see it.

        To a point. People are almost as mailbox blind as they are banner ad blind.

        I watch my family members sort the mail. I watch secretaries sort the mail.

        Frequently printed advertising is set immediately to the side and no one pays attention to it, and it never gets handed to the person it was addressed to.

        But, I do agree it is still more easily seen than many other types of advertising I completely ignore. Come to think of it, I read the entire newspaper this morning and do not remember anything about a single ad I saw.
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        • Profile picture of the author bob ross
          Originally Posted by Barry Unruh View Post

          To a point. People are almost as mailbox blind as they are banner ad blind.

          I watch my family members sort the mail. I watch secretaries sort the mail.

          Frequently printed advertising is set immediately to the side and no one pays attention to it, and it never gets handed to the person it was addressed to.

          But, I do agree it is still more easily seen than many other types of advertising I completely ignore. Come to think of it, I read the entire newspaper this morning and do not remember anything about a single ad I saw.
          You don't remember anything because you probably didn't have an interest in any of them. I'm pretty sure that your brain scanned every ad in there and decided whether anything was worth looking at.

          If you were suddenly wanting to buy a car, you'd be looking at every car ad. If you needed a new mattress you'd be picking up on every mattress ad. In any particular area, there's people who want, need, or will find interest in what your clients have to offer, and they won't be blind to your clients ad, you just have to get that ad in front of them and give them a reason to act on it. Which is why postcards can be so good at discovering customers that couldn't have been reached previously, especially with clients that don't have massive branding budgets to put their stuff across to everyone constantly.

          Postcards force an action to be taken, can be stored for later use or reading, can carry a lot of information, have a text and feel to them, can be given to others easily, don't get lost easily, and can be scaled to any degree imaginable.

          All it is really is getting the right message to the right people, and there's plenty of people out there, the message just has to get to them effectively.
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  • Profile picture of the author Tanjina
    My seo main focus is Off page optimization . Such Social bookmarking and Directory submission for Google indexing. Blog commenting , Classified ad posting, Forum posting, Profile link, Video submission etc for website traffic.
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  • Profile picture of the author csine
    My company provides :

    2. Facebook Page - Run Targeted Facebook Ads - Get Likes - Post Good Content and Contests
    3. Yelp - Total Love/Hate Relationship - Get Client In Top 5 Of Yelp Search Results
    6. G+, Instagram, Pinterest, Twitter.....
    7. Google Adwords - Not for the weak at heart and unskilled....
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  • Profile picture of the author bob ross
    And just to be clear, I don't hate digital marketing (I know often it seems like I think direct mail is the only way to go), I just don't like to mess with things personally where I have to do much technical stuff.
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    • Profile picture of the author sdentrepreneur
      You couldn't pay me to do Direct Mail....LOL....

      Originally Posted by bob ross View Post

      And just to be clear, I don't hate digital marketing (I know often it seems like I think direct mail is the only way to go), I just don't like to mess with things personally where I have to do much technical stuff.
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  • Profile picture of the author sconer
    Originally Posted by sdentrepreneur View Post

    8. Thumbtack - (Secret Weapon)
    As far as I know, Thumbtack is a whole referral service, far different than SEO, no?
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    • Profile picture of the author 9999
      Local SEO
      Content creation & blogging
      Review Management
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    • Profile picture of the author sdentrepreneur
      Correct...I am currently netting $4K a month from Thumbtack leads.

      Originally Posted by sconer View Post

      As far as I know, Thumbtack is a whole referral service, far different than SEO, no?
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      • Profile picture of the author sconer
        Originally Posted by sdentrepreneur View Post

        Correct...I am currently netting $4K a month from Thumbtack leads.
        How are you using Thumbtack to get leads for your local business clients? You're acting as a middleman in some way?
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      • Profile picture of the author Kherk Roldan
        Originally Posted by sdentrepreneur View Post

        Correct...I am currently netting $4K a month from Thumbtack leads.
        how do you did that? I'm very interested to learn too
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        • Profile picture of the author Jill Carpenter
          Originally Posted by sdentrepreneur View Post

          Correct...I am currently netting $4K a month from Thumbtack leads.
          Didn't know about that site. Kinda looks like the same thing Amazon is doing with their local for business program (just discovered that a few months ago).

          If I had to guess, I'd say you are contacting the businesses on the thumbtack site. Looks like the same could be done on the Amazon local as well.
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          • Profile picture of the author sdentrepreneur
            Thumbtack runs TV, Radio and Online Marketing. They find the leads and then send them to me via Email and Text....I suggest Text Message. You have to pay for the leads but they are pretty qualified.

            You can also set this up for your customers, if their biz is part of Thumback.

            Check it out here:
            Thumbtack

            They only take 5 bids, so you have to be quick.


            Originally Posted by Jill Carpenter View Post

            Didn't know about that site. Kinda looks like the same thing Amazon is doing with their local for business program (just discovered that a few months ago).

            If I had to guess, I'd say you are contacting the businesses on the thumbtack site. Looks like the same could be done on the Amazon local as well.
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            • Profile picture of the author sconer
              The contractor must know that you are using Thumbtack, no?

              I'm just curious how you are able to make so much more monthly off of Thumbtack leads instead of the contractor using Thumbtack themselves.
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              • Profile picture of the author sdentrepreneur
                I get a Text and Email at least once a day from Thumbtack. If it looks like a project I want to take on, I buy the lead from Thumbtack and then the Client can see my profile. If they don't read my quote, I get full refund.

                Just try it...its FREE....I put link in post above



                Originally Posted by sconer View Post

                The contractor must know that you are using Thumbtack, no?

                I'm just curious how you are able to make so much more monthly off of Thumbtack leads instead of the contractor using Thumbtack themselves.
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      • Profile picture of the author fasmail01
        Originally Posted by sdentrepreneur View Post

        Correct...I am currently netting $4K a month from Thumbtack leads.
        Care to teach someone ? Would really like to know.
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  • Profile picture of the author Glad Warrior
    Selling seo to small business owners is the worst thing you can do.

    WORST!

    You cannot afford to build your business on something as unreliable as SEO. Clients hate; a) When you are not able to rank their websites and, b) When their website gets tanked.

    I have been there. I just outsource it when I need it for my clients or my websites.

    Now I don't sell seo.

    I SELL MYSELF

    Business owners are not interested in SEO, PPC or any other shiny internet marketing object.

    They are interested in YOU!

    Your confidence is the determining factor.

    I was in an initial meeting with a CEO of a small business. They were doing $10m+ annually and he asked me, "Shoaib, before we start let us know the portfolio of your services". I told them "I don't have any portfolio. In fact, I don't know if I will even sell you anything today".

    I did not pitched anything that day. Just asked him my set of 25-questions, went back to my home office to find profit leaks. Called them to set another meeting where I will show them a business blueprint for free, normally $550. I pitched and I won!

    Turned them into my client!

    The moment you put a commodity in front of a business owner, negotiations begin.

    Just go here Abraham.com - Marketing Genius.

    Download EVERYTHING!

    That's all you need to increase bottom-lines of any business!

    --Add internet marketing services on top of it, and you are GOLD!
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  • Profile picture of the author sconer
    I am so confused lol


    How are you using Thumbtack as part of the SEO package that you give your local clients?

    As a local contractor I know how Thumbtack works. I just don't see how a marketer is getting between Thumbtack and the client and able to make so much from it.
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    • Profile picture of the author sdentrepreneur
      I never said it was part of a SEO Package. It does give the client a solid backlink though.

      The post was about offering business owners services other than SEO.

      Got it?

      James


      Originally Posted by sconer View Post

      I am so confused lol


      How are you using Thumbtack as part of the SEO package that you give your local clients?

      As a local contractor I know how Thumbtack works. I just don't see how a marketer is getting between Thumbtack and the client and able to make so much from it.
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  • Profile picture of the author sconer
    No, I still don't know how YOU use Thumbtack for your clients.

    When your plumbing client gets a lead thru Thumbtack you relay the lead to your client and charge him for it?

    I'm not trying to give you a hard time, I am just trying to figure out what you are doing. It sounds like you found a good idea, I just want to understand it.

    Thumbtack is very easy for the end user (your client) to use himself, so what would a marketer sell himself on to be the middleman between the client and Thumbtack?
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    • Profile picture of the author sdentrepreneur
      True...Thumbtack is very easy to use from the clients perspective. Most of them don't even know about it. So I advise them of the service, great the profile for them and train them how to use the platform. Tips and Tricks that I use to get good results. This isn't a stand alone service I sell people, its included with all I had listed at beginning of post.

      If you want to talk more, you can access my calendar from link in my profile. Give me a call and talk shop. :-)

      Originally Posted by sconer View Post

      No, I still don't know how YOU use Thumbtack for your clients.

      When your plumbing client gets a lead thru Thumbtack you relay the lead to your client and charge him for it?

      I'm not trying to give you a hard time, I am just trying to figure out what you are doing. It sounds like you found a good idea, I just want to understand it.

      Thumbtack is very easy for the end user (your client) to use himself, so what would a marketer sell himself on to be the middleman between the client and Thumbtack?
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