Money Manager Goes From 4 To 31 Bookings From These 2 Changes

7 replies
We hear about getting a better message and a better list
of prospects to put that right message in front of...

Or at least if you've followed me any length of time.

What you may not fully understand, is the impact,
so here's an example I played a part in.

So a money manager uses the usual method of bringing in clients
by sending out postcards to those that fit her ideal audience
inviting them to a meal and a presentation.

She hires 2 companies to see what difference it would make.

First one, the incumbent, brought in 4 qualified private meetings
while the new company brought her 31 qualified private meetings.

Both presentations were the same.

Only difference was better message to a much more targeted audience.

7x her roi on previous investment in her marketing.

That's the power of sending the right message to the right audience.

Best,
Doctor E. Vile
#bookings #manager #money
  • Profile picture of the author quadagon
    Originally Posted by ewenmack View Post

    That's the power of sending the right message to the right audience.

    Best,
    Doctor E. Vile
    They are two of the four M's I see as fundamental.

    For me it's:

    * The right MESSAGE
    * To the right MARKET
    * Through the right MEDIUM
    * At the right MOMENT

    It's important to get all four points correct (but they are not always weighted equally).

    As a daft example if you are selling water:

    MESSAGE:

    Water rehydrates and helps in your recovery

    MARKET:

    Runners

    MEDIUM:

    Flyers or posters. Probably a bad idea to cold call.

    MOMENT:

    Just before, after or during a race. Ie not three weeks later.
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    I've got 99 problems but a niche ain't one
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  • Profile picture of the author Platt
    Originally Posted by ewenmack View Post

    We hear about getting a better message and a better list
    of prospects to put that right message in front of...

    Or at least if you've followed me any length of time.

    What you may not fully understand, is the impact,
    so here's an example I played a part in.

    So a money manager uses the usual method of bringing in clients
    by sending out postcards to those that fit her ideal audience
    inviting them to a meal and a presentation.

    She hires 2 companies to see what difference it would make.

    First one, the incumbent, brought in 4 qualified private meetings
    while the new company brought her 31 qualified private meetings.

    Both presentations were the same.

    Only difference was better message to a much more targeted audience.

    7x her roi on previous investment in her marketing.

    That's the power of sending the right message to the right audience.

    Best,
    Doctor E. Vile
    Thanks for the tip !
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  • Profile picture of the author jimmcdonald909
    When you say "Money Manager"? do you mean Hedge Fund, private equity or financial advisor?
    Signature

    Huge profits in lower priced, micro cap, momentum stocks
    www.investmentswithadifference.com

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    • Profile picture of the author ewenmack
      Originally Posted by jimmcdonald909 View Post

      When you say "Money Manager"? do you mean Hedge Fund, private equity or financial advisor?
      Financial adviser would be the closest.

      Best,
      Doctor E. Vile
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      • Profile picture of the author ppbiz
        Hi Ewen, another good post. Do you have any more details on how the message was better tailored and the list was better targeted? Were both lists rented?
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        No sig right now...

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        • Profile picture of the author ewenmack
          Originally Posted by ppbiz View Post

          Hi Ewen, another good post. Do you have any more details on how the message was better tailored and the list was better targeted? Were both lists rented?
          Sure.

          Great questions btw.

          What I knew was that retirees greatest want is security.

          Their greatest fear is running out of money in retirement.

          So I came up with news about different threats
          to their money.

          I also added an image of her so they could see who will be presenting
          and a bio under it to show her authority.

          Yes, both lists were rented.

          Our list filters went beyond demographics
          and went into past buying behavior.

          A deadly coctail when you combine those two.

          Best,
          Doctor E. Vile
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  • Profile picture of the author AmericanMuscleTA
    Also a great example of why it's important to test-Test-TEST.
    Signature

    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriends.com

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