of prospects to put that right message in front of...
Or at least if you've followed me any length of time.
What you may not fully understand, is the impact,
so here's an example I played a part in.
So a money manager uses the usual method of bringing in clients
by sending out postcards to those that fit her ideal audience
inviting them to a meal and a presentation.
She hires 2 companies to see what difference it would make.
First one, the incumbent, brought in 4 qualified private meetings
while the new company brought her 31 qualified private meetings.
Both presentations were the same.
Only difference was better message to a much more targeted audience.
7x her roi on previous investment in her marketing.
That's the power of sending the right message to the right audience.
Doctor E. Vile