promoting a warehouse sale

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Need some Warrior ideas on promoting a warehouse sale for a candle manufacturing company(approximately a semi load). Open 3 weekends Nov-Dec. 1st weekend in conjunction with a large arts/crafts sale 3 blocks away that draws thousands. I have an organic list of 4,500 i am mailing a postcard and emailing a few times for daily deals/promos etc.... doing another 10,000 postcards dropped in local papers, and 5,000 postcard coupons in EDDM. Also one local paper traditional coupon ad. All materials contain a 50% off coupon for one item. I'll assign one person at the sale taking everyone's pic after checkout and posting to our FB page(hoping they'll tag and share) , also give them a free small item for liking and checking on to the sale on FB for exposure to all their friends, as well as making sure everyone who attends sale has signed up on email list.

any other ideas for cheaper/better marketing of this 3 weekend event? one area I haven't pursued is PR/news media.

thanks in advance!
#offline marketing #promoting #sale #warehouse
  • The best thing you can do is figure out a way to get the traffic from 3 blocks away to come to you. Give them a reason to keep shopping and make it so easy to get there. Signs, leaflets/coupon on windshield making it clear that the sale is on RIGHT NOW and SO CLOSE.

    Next best thing you could do is cause a major power outage making everyone need candles ;-)
    • [ 1 ] Thanks
  • Are you working with the arts/crafts fair?
    Cross promote with them - at least get a booth there.

    Get on popular local local blogs/websites, including print, radio and TV stations.
    • [2] replies
    • Create several large signs that have a front and a back, and a person stands in the middle. I don't know what they are called. But they work wonders if the people holding the sign are a block or two away. You see them with, "Liquidation Sale" advertising for furniture stores.

      It shows immediacy to the sale, and you cannot miss them.
      • [ 1 ] Thanks
      • [3] replies
    • Thanks Biz! The craft sale charges a fee for vendors and for customers. Several nearby businesses have opened their own warehouse sales as well. So I doubt the craft sale is going to cooperate, even with a fee

      For me, their booths are way too small, i've got a temp warehouse of 10,000 sq feet. with about 48 pallets of candles.

      But I should at least ask them about cross promotion and let them tell me no.

      Yep, PR/TV/Radio I need to do something with. It would make a nice consumer type story and have great reach!
      • [ 1 ] Thanks
      • [1] reply
  • A major advise is key wording. Find out what keywords trigger target audience participation the most. For you I would use the words "clearance sale" for starters. Use images with before and after prices. Fries does this the best with their sale items. They have stupid cheep items to get people to come to the store. Often times people will buy more then what they came for. keeping something like this on a regular will keep people coming to your location. as long as the costumers "feel" like they are getting a good deal that's all that matters. costumer experience should be at the top of your list. For some reason people often seek out something just to fill the void in their life. Understand this and you will understand how to maintain a relationship with your consumers.
    • [ 1 ] Thanks
    • [1] reply
    • Great advice, yes, many of our customers do not know the real retail value and what kind of deals they are getting. So we started last year with retail photos of the product and retail prices then show the "XX% OFF" deal that we put into plastic display holders by each product. Many people want to know that they've saved tons of money to give them some reference of value.

      Correct, candles are the epitome of filling voids, creating good feelings for people, escape from stress, thrill of romance etc.... I'll be implementing these themes as benefits in our upcoming newly launched product lines. I see many sellers trying to sell features, instead of selling the benefits.
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    promoting a warehouse sale

    Need some Warrior ideas on promoting a warehouse sale for a candle manufacturing company(approximately a semi load). Open 3 weekends Nov-Dec. 1st weekend in conjunction with a large arts/crafts sale 3 blocks away that draws thousands. I have an organic list of 4,500 i am mailing a postcard and emailing a few times for daily deals/promos etc.... doing another 10,000 postcards dropped in local papers, and 5,000 postcard coupons in EDDM. Also one local paper traditional coupon ad. All materials contain a 50% off coupon for one item. I'll assign one person at the sale taking everyone's pic after checkout and posting to our FB page(hoping they'll tag and share) , also give them a free small item for liking and checking on to the sale on FB for exposure to all their friends, as well as making sure everyone who attends sale has signed up on email list. any other ideas for cheaper/better marketing of this 3 weekend event? one area I haven't pursued is PR/news media.