FAKE WEBSITE - Your Ideas Please?

43 replies
Hi Warriors,

I created a website for a fictitious veterinary clinic a couple of months ago and I have been doing seo on it. it has been increasing its way up the serps and is currently on the 4th page of Google.

It is already getting emails from real people with sick animals asking for advice or for prices, services I offer, other info etc... I guess you could call them real leads.

At present, I am referring them to various real veterinary clinics in the area with no strings attached. Also on my site I use someones real vet clinic ph number for emergencies, again with no monetary gain for me...

So.. I am asking for ideas on how I should monetize the site. I am thinking I could rent out the leads or rent out the links, or even sell the whole site (I know there is at least one veterinary clinic in the area that doesn't even have a website) ..what other things I could do with the site?. I am not sure what the best approach is to take.

Should I approach the real veterinary clinics in the area and propose something to them? If so, what? What are your ideas of what I can do with this site?

Your ideas are welcomed.... THANKS
#fake #ideas #renting links #selling leads #website
  • Profile picture of the author Jason Streby
    turn it into the biggest damn vet directory for the nation the web has ever seen!

    with authority like that you could then monetize the crap out of it in very simple ways.

    break searches up into categories by state, city, province, whatever! ...and even animals; cats, dogs, birds, exotics, etc.

    Sure it'll take work but you can work on other things while you make this a "pet project" ...pun intended

    Just think of what you could do with a mega site like this one. It's going to take time, lots of effort, you'll want to hit up these clinics over time and see if you can strike up referral deals in the future, things like that should suffice. But I'm sure others have more ideas to lend you too.
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    • Profile picture of the author writeaway
      Originally Posted by Jason Streby View Post

      turn it into the biggest damn vet directory for the nation the web has ever seen!
      What WP theme would you recommend for this?
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      • Profile picture of the author Jason Streby
        Originally Posted by writeaway View Post

        What WP theme would you recommend for this?
        WP theme hmmm... I have no idea.
        I guess to start out you could just go theme shopping and see what you find that looks to suit your needs.

        But seeing as it would probably be a directory based site... might want to look into those.

        Maybe. Just my idea, I couldn't tell you with any absolute certainty on this specific matter.
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  • Profile picture of the author Mark Singletary
    You might get a better response here: Offline Marketing

    Many of the folks in that forum do this already and so there is a lot of discussion on various strategies in running a lead generation business.

    Mark
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  • Profile picture of the author RS3RS
    Focus on conversion rate optimization for a while (do some split testing). Nail down solid numbers so you have some real working data.

    Contact a vet office in your area and tell them that, for the next week, you'll be sending them leads for absolutely free. Just give them away. Then follow up and sell the site (with their branding, of course) as a lead generation method.

    By the time you're pitching something, you've already sent business their way. If they don't bite, repeat with the next largest business in your area. You might even get ongoing fees for SEO / upkeep.

    Edit: Plus, you have the selling point of "If you don't buy this, your competitors get the leads instead."
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  • There are *tons* of veterinary themes on the market. Themeforest has at least a dozen. I saw one just yesterday, in fact.

    I think @Jason Streby has the better idea of using it as a directory site, though. IMHO, of course. Themeforest has many of those, as well.
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    • Profile picture of the author discrat
      Im sure Google will just love the results you are giving to their End User.

      A totally fake Company. And targeting desperate people who have pets that are in many cases in dire situations! Iam sure they would feel great knowing they are engaging and wasting their time with a Vet clinic that does not even exist

      I pray and hope this Thread gets put down in the OT Forum. We will introduce you to a girl named Sally who's not as nice as me
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      • Profile picture of the author Steve B
        I have to agree with Robert on this one . . .

        Under no circumstances should you ever build a "fake" site and attempt to mislead, fool, confuse, or otherwise "pull one over" on your visitors or anyone else. You should be honest and up front - always.

        Think about what you're doing from the visitor's viewpoint.

        Would you ever make a purchase from a site owner that was deliberately and intentionally trying to mislead you?

        Steve
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      • Profile picture of the author yukon
        Banned
        Originally Posted by discrat View Post

        Im sure Google will just love the results you are giving to their End User.

        A totally fake Company. And targeting desperate people who have pets that are in many cases in dire situations! Iam sure they would feel great knowing they are engaging and wasting their time with a Vet clinic that does not even exist

        I pray and hope this Thread gets put down in the OT Forum. We will introduce you to a girl named Sally who's not as nice as me


        That's a silly rant considering OP took the time to go into detail saying traffic is being directed to real vet businesses.

        BTW, email from traffic isn't real time so doubtful anything is life threatening. Only a moron would use email in a life threatening case.

        Here's the OP (below) since you didn't bother reading it the first time.






        Originally Posted by RedWaterDub View Post

        Hi Warriors,

        I created a website for a fictitious veterinary clinic a couple of months ago and I have been doing seo on it. it has been increasing its way up the serps and is currently on the 4th page of Google.

        It is already getting emails from real people with sick animals asking for advice or for prices, services I offer, other info etc... I guess you could call them real leads.

        At present, I am referring them to various real veterinary clinics in the area with no strings attached. Also on my site I use someones real vet clinic ph number for emergencies, again with no monetary gain for me...

        So.. I am asking for ideas on how I should monetize the site. I am thinking I could rent out the leads or rent out the links, or even sell the whole site (I know there is at least one veterinary clinic in the area that doesn't even have a website) ..what other things I could do with the site?. I am not sure what the best approach is to take.

        Should I approach the real veterinary clinics in the area and propose something to them? If so, what? What are your ideas of what I can do with this site?

        Your ideas are welcomed.... THANKS
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  • Profile picture of the author agmccall
    Too bad you did not invest your time into a real site instead of a fake one

    al
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    Broken promises don't upset me. I just think, why did they believe me?
    ~Jack Handey~

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  • Profile picture of the author Marc Rodill
    Dude...

    No offense, but I totally disagree with the people bashing you for creating a so-called "fake site".

    You're a genius.

    There's no such thing as a fake site. A website is a website.

    If you're ranking and you've got good content, and you're referring out business for free, you're nothing but providing exceptional value for free.

    But here's how you monetize this...

    Again - you've already done the hard part.

    You're generating qualified leads! Any vet clinic who doesn't have their head in the sand would be DYING to do business with you.

    Here's what you do:

    Get a CallFire account so you have a 1-800 number and post that up at the top of your site and advertise it on other places like your sidebar and at the end of your content with a decent call to action.

    Also...

    Install JivoChat or LiveChat and have those messages redirected to text messages on your phone.

    Now...

    Go strike up a deal with a Vet Clinic for 50% of any sale you refer them, but put a cap on it. Let's say your cap is $1,000.

    So you get 50% of every completed sale you send their way, until your commission hits $1,000.

    That's just an example.

    Your cap could be $2,000.

    Negotiate after talking to the Vet about their gross margin.

    You've got the biggest asset they want.

    Like I said...

    Any Vet Clinic with half a brain knows this is a good deal. They have nothing to lose and everything to gain. And that's not just a sales pitch either.

    IT'S FREE CUSTOMERS...

    They've literally spent $0 on advertising or marketing to get this customer.

    Now what you do is...

    You route your CallFire number to their office. And your CallFire number keeps track of who is calling you, and you save their names in a spreadsheet.

    And you keep track of your chat responses after answering some of their questions and directing them to the clinic.

    Then at the end of the month, you get together with them and compare your spreadsheet of all your calls to their spreadsheet of their customers...

    And they pay you on the sales.

    This is a win-win proposition.

    They are very, very, very unlikely to want to screw you over. They know customers are the lifeblood of their business. You could easily go send your leads to another vet.

    Only an idiot wouldn't be honest and pay you what your worth.

    Marc

    PS. I don't know why we're talking about themes since we're talking about monetization. But if you want a professional and sexy looking theme for ANY WordPress site...

    I think Be Theme and WP-Zefir are the hottest right now.

    It's like everyone is using them and for good reason.

    They're super sexy, dynamic and just great looking.
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    • Profile picture of the author discrat
      Originally Posted by Marc Rodill View Post

      Dude...

      No offense, but I totally disagree with the people bashing you for creating a so-called "fake site".

      You're a genius.

      There's no such thing as a fake site. A website is a website.

      .
      Marc ,you are getting confused.

      You are right this is NOT a Fake Website. It is a Fake Company putting up a Website.

      It is just unethical (and possibly illegal for deceptive pratices) There is no two ways about it.

      End Users are actually asking him how much his Clinic charges for services to their sick or injured pets. Not knowing that the Clinic is not real/
      Originally Posted by RedWaterDub View Post

      It is already getting emails from real people with sick animals asking for advice or for prices, services I offer, other info etc... I guess you could call them real leads.
      How would you feel if your dog got hit by a car and you got out your Cell phone on the scene to talk to a Clinic only to figure out later you were wasting precious time talking to a fake clinic ??

      Sorry, that is totally a sham and Google would agree,

      But this is the way the IM world operates, right ? Not giving a ratsa$$ about what the real world thinks just trying to Rank as quickly and as high as they can and worry about the consequences later
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      • Profile picture of the author agmccall
        Originally Posted by discrat View Post

        But this is the way the IM world operates, right ? Not giving a ratsa$$ about what the real world thinks just trying to Rank as quickly and as high as they can and worry about the consequences later
        Everyone should read and understand this statement

        al
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      • Profile picture of the author Kay King
        It's stupid in my opinion to waste time on a site that is promoting something that doesn't exist. It's fraud to me.

        There are many ways you could have pet sites - but this one is claiming expertise you don't have - claiming help you can't provide - it's based on lies.

        It's against the laws of many states and people have been prosecuted offline for such impersonations. In some states it's part of the laws governing vet practices. Other states have passed new laws specifically targeting people for 'online impersonation'.

        But this is the way the IM world operates, right ? Not giving a ratsa$$ about what the real world thinks just trying to Rank as quickly and as high as they can and worry about the consequences later
        And always some who will excuse such behavior as long as it makes money.
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  • Profile picture of the author Marc Rodill
    Originally Posted by Andrew

    Marc ,you are getting confused.
    I don't think so.

    See quote:

    At present, I am referring them to various real veterinary clinics in the area with no strings attached. Also on my site I use someones real vet clinic ph number for emergencies..
    So no. I don't think I'm confused.

    Originally Posted by Andrew

    How would you feel if your dog got hit by a car and you got out your Cell phone on the scene to talk to a Clinic only to figure out later you were wasting precious time talking to a fake clinic ??
    He's referring business to a real clinic. He says this right in his OP. I don't think I would feel upset at all if I came across a website that referred me to a veterinary clinic in my area.

    In fact...

    That's what I'm looking for.

    Secondly, if I came across a website that was providing information in the search engines, that didn't have a clinic I could call, you know what I would do? I would simply go to the next search result.

    The impact on my life would be negligible.

    But that's a moot point, because...

    He's referring the business.

    I'm not sure what you're asking me.

    Originally Posted by Kay King View Post

    It's stupid in my opinion to waste time on a site that is promoting something that doesn't exist. It's fraud to me.
    Okay. You're just being silly now.

    He's promoting a real clinic.

    He says it in his OP.

    How are you guys so non-nonchalantly skipping over that critical piece of information?

    Marc

    PS. So now we can't provide free veterinary information on our own website, or we're a fraud?

    Interesting.

    A totally fake Company.
    No. It's a lead generation company.

    Psst...

    They exist in large numbers.

    You know the only difference between a fictitious company and a "real" one?

    A sheet of paper on file for your LLC.
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    • Profile picture of the author Kay King
      I use someones real vet clinic ph number for emergencies, again with no monetary gain for me...
      Do you have permission to use their phone number - money or no money? Do they KNOW you are using their number on a site representing a business that does not exist?

      Do the local vets know you are "referring" people from a site that claims to represent a veterinary clinic???

      Mark - People are asking you because you seem to think this is a valid business model.

      This is what's wrong with the internet and this kind of "business" is growing. It's a sham and a scam....anything for a buck. It's "lie generation".
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  • Profile picture of the author Marc Rodill
    Yeah. Hey man, stop sending me free leads.

    All this business you're sending me...

    It's really pissing me off!

    I spend 40 to 60 hour a week trying to figure out how to generate new business while serving my customers. The last thing I would want is for you to help me.

    Scammer!

    LOL

    "Anything for a buck..."

    So this is what we say to someone who is actually helping real people solve real problems.

    What should he do instead?

    Does he have to go to veterinary school for four years before he can generate leads for a veterinary clinic? Or does he have to ask Kay King for permission - first?

    So let me get this straight...

    Promoting someone totally for free and sending them free business makes someone a scammer?

    No more promoting affiliate products for joint venture partners before you try to strike up a deal?

    Got it.
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    • Profile picture of the author Kay King
      Promoting someone totally for free and sending them free business makes someone a scammer
      If you are using someone else's business information on a site that is clearly fake (read the title of this thread)....and impersonating a legally licensed clinic....yep, it's a scam.

      Interesting you believe it's OK for him to do this without contacting that particular clinic - but then say you see nothing wrong with his methods? If so, what is there to hide? Why not tell the other clinic what a great job he's doing with their phone number on the site for his imaginary vet clinic?

      Do you believe legal clinics would want to buy leads generated by a fake site? Would they want someone recommending them to leads generated by a fake site?

      Building a site like this and using it to get work building sites for REAL vets is a good idea...but that's not what he's doing.

      So this is what we say to someone who is actually helping real people solve real problems.
      He's not solving anything - seems most of the other clinics have their own ads and websites. He's lying about a clinic that doesn't exist - pure and simple. Maybe where he lives, this is legal. Here, it isn't.

      Threads like this are useful, though, as they clearly define what some marketers think is ethical and what some wouldn't do. Not a black and white line - and it's a personal choice.
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      • Profile picture of the author Marc Rodill
        Originally Posted by Kay King View Post

        If you are using someone else's business information on a site that is clearly fake (read the title of this thread)....and impersonating a legally licensed clinic....yep, it's a scam.
        Disagree.

        One, he's not using their business information. He's not "impersonating a legally licensed clinic". He's set himself up as veterinary clinic referral service, but that doesn't mean he's saying he's legally licensed on the page.

        Why would he?

        He's not a licensed clinic. He's not practicing medical veterinary services himself.

        Two, he's set himself up as his own business entity. He's a referral service. He's providing leads. He's simply giving out their phone number to call. He's not saying he is them.

        See the difference?

        Interesting you believe it's OK for him to do this without contacting that particular clinic - but then say you see nothing wrong with his methods?
        You just said the same thing twice. I do believe it's okay for him to do this without contacting that particular clinic. He's not saying he's them. He's referring leads to them.

        He's saying "I can solve your problem."

        And referring all the business out.

        There is nothing wrong with this.

        Why not tell the other clinic what a great job he's doing with their phone number on the site for his imaginary vet clinic?
        Yeah, why not?

        In fact, he probably will. Right now he's *proving* that he can actually generate them flesh and blood paying leads - not just saying he can. He's proving out his concept.

        Also nothing wrong with this.

        Actually - it's very intelligent.

        Do you believe legal clinics would want to buy leads generated by a fake site?
        Yes. They're very interested in acquiring highly-valuable paying customers.

        It appears to me that you're hung up on the semantic of the word "fake".

        This is nothing more than a simple lead generation website referral service. They are common place in almost every single service industry imaginable. Odd that you don't know this.

        Building a site like this and using it to get work building sites for REAL vets is a good idea...but that's not what he's doing.
        Actually - he *is* using it to get work for a real vet.

        That's been covered repeatedly - over and over.

        You're just stirring the pot for the sake of it.

        He's not solving anything
        Actually - he is solving something.

        He's getting the vet clinic more customers. And he's getting people in pain who are looking for vet services *connected* with someone who can solve their problem.

        - seems most of the other clinics have their own ads and websites.
        So what?

        Just because they have their own ads and websites, doesn't mean they can't have more ads and websites running in different media. Just because they're already generating leads and making sales in one media, doesn't mean they can't generate leads and make sales in another media.

        Are you telling me I can only own one website at a time? Are you telling me I can only run one ad at a time? So if I run a Banner Ad on the Warrior Forum, I can't run a Banner Ad on digital point?

        Why not?

        With the exception of being unable to afford more advertising...

        That's super weird "logic".

        He's lying about a clinic that doesn't exist - pure and simple. Maybe where he lives, this is legal. Here, it isn't.
        This is totally legal in all 50 states. Unless he is explicitly saying "His Company Name" is licensed, insured and accredited. That would be illegal. But you don't know if he's doing that or not.

        You're jumping the gun.

        Emotionally.

        All you have to do is say...

        "Call toll-free at 1-800-XXX-XXX or get "Live Help!" from a YourWebsite.com sponsor." And then put, "We are an independent referral service" in his fine print.

        Problem solved!

        But apparently...

        You've never heard an ad on the radio that says, "Been in a car acccident? Call 411-PAIN. We are a non-attorney spokesperson."

        Threads like this are useful, though, as they clearly define what some marketers think is ethical and what some wouldn't do. Not a black and white line - and it's a personal choice.
        Yes. Very useful for showing how little you actually know about marketing.

        Marc
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        • Profile picture of the author Kay King
          The OP said:

          I created a website for a fictitious veterinary clinic a couple of months ago
          Marc says:

          He's not "impersonating a legally licensed clinic". He's set himself up as veterinary clinic referral service, but that doesn't mean he's saying he's legally licensed on the page.
          Sounds like you have viewed the site and know what's on it - which is something the rest of us are lacking. You seem to know what is - and is not - represented on that site and that's not clear from the info in this thread.

          "Call toll-free at 1-800-XXX-XXX or get "Live Help!" from a YourWebsite.com sponsor." And then put, "We are an independent referral service" in his fine print.
          Is that on the site or are you making it up as you go along?

          I may not know as much as brilliant folks like you - but I've supported myself a long time online without having to falsify info on sites. Like I said - it's a matter of choice and I know it's done. I think it's unethical and possibly illegal - but just my opinion.
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  • Profile picture of the author Marc Rodill
    Actually...

    What it sounds like is that I added value to the thread - to the point where I shared, that if he's not doing some very smart things, he should be. Your opinions do add entertainment value though.

    You're yelling, "Scammer! Take it down!"

    But lead gen sites are a FACT.

    This is marketing 101.

    I'm not making anything up. I've shown him real examples from some very smart individuals raking in the money big time with the same type of site he currently owns.

    Well...

    Oops on me for that.

    Marc

    PS. There's a huge difference between "fictitious" and "licensed and insured".

    A DBA is literally *legally* nothing more than a "fictitious name" entity.

    Business 101.
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    • Profile picture of the author discrat
      Good grief, all I can say is Major Straw Man Arguments being exhibited at its finest here

      Someone call Mike Anthony he would love to see this
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  • Profile picture of the author RedWaterDub
    To people dissing me... I think you are misunderstanding my meaning of "fake" and "fictitious" (maybe I should have chosen better words). This simply means that I do not have a real veterinary clinic, however everybody who genuinely has a sick animal and needs help is directed immediately to a real veterinary clinic in the area. So nobody is being misled and nobody gets hurt. I really do not understand what is wrong with that.

    I also said in my initial statement that there is at least one veterinary clinic in the area which does not even have a website. This is the clinic which I give the emergency number for so they are getting all the leads. I think I will end up giving them the website and hopefully they will pay me something for it. I was just asking for ideas on what else could be done with it.

    Thanks to everybody who suggested ideas, you have been very helpful and thanks to Marc Rodill for your ideas (I don't think I will do the ph number thing, it seems a bit complicated although great idea, think I'll just try sell it to real vet I talked about) and also for defending the cause. I agree with everything you said.

    The whole idea with this site and intention was to create a site that a real vet clinic will benefit from, and that's what it's doing! I don't make one red cent from it at the moment, that is why I created this thread to get ideas for that.
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    • Profile picture of the author Marc Rodill
      Originally Posted by RedWaterDub View Post

      Thanks to everybody who suggested ideas, you have been very helpful and thanks to Marc Rodill for your ideas (I don't think I will do the ph number thing, it seems a bit complicated although great idea, think I'll just try sell it to real vet I talked about) and also for defending the cause. I agree with everything you said.
      Thanks, Red. Glad I could help out.

      Peter, Ron and Barry brought up very good points from a regulatory standpoint. I agree with them. You gotta keep your nose clean. Which I'm sure is what Kay was trying to say all along.

      Yes, of course you gotta dot your i's and cross your t's. I was just trying to say your heart was in the right place, and that you did a very smart thing. You're well within your rights to do so.

      Be careful out there - but not too careful!

      If we were all too afraid of making mistakes, nothing would ever get done.

      Good luck!

      Marc
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  • Profile picture of the author tryinhere
    Originally Posted by RedWaterDub View Post

    and is currently on the 4th page of Google.

    It is already getting emails from real people with sick animals asking for advice or for prices, services I offer, other info etc... I guess you could call them real leads.
    On page 4 in giggle for how may keys / local town key or similar ? also I doubt people with a sick pet will get all the way to page 4 before selecting a vet, with sick pets you really want the nearest / best vet and fast ?

    not sure why they are coming through to your site, and taking the time to fill info as most would probably just want a number to call to see if their sick pet can be seen ?, any way best of luck for your venture just think there may may be a little more depth to it than what's written on the surface.
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    • Profile picture of the author RedWaterDub
      Originally Posted by tryinhere View Post

      I doubt people with a sick pet will get all the way to page 4 before selecting a vet.
      I am only getting a few here and there....
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    • Profile picture of the author yukon
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      Originally Posted by tryinhere View Post

      On page 4 in giggle for how may keys / local town key or similar ? also I doubt people with a sick pet will get all the way to page 4 before selecting a vet, with sick pets you really want the nearest / best vet and fast ?

      My bet is the traffic is finding the site via longtail keywords.

      ...or traffic using different devices (desktop vs mobile) for search could have OP ranked higher than he thinks he's ranked.
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      • Profile picture of the author RedWaterDub
        The kind of inquiries I have been getting are definitely not emergencies, they more like questions about getting their cats claws clipped etc...

        Originally Posted by yukon View Post

        My bet is the traffic is finding the site via longtail keywords.
        Yes, the visitors are reaching the site thru longtails (variations of the keyword below with extra words in it)...

        "name of area" veterinary clinic... which is still on page 4 with 1300 exact/mth... should be moving up again soon..
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  • Profile picture of the author Peter Lessard
    When you place a phone number that belongs to a real business on a web site that you are making look like it belongs to them you open yourself up to legal action.

    Vets and what they can say on their sites like many other niches are governed by laws and bodies that govern their niche and can yank their license. These guys ALWAYS want to approve the copy BEFORE it goes live so they don't get slapped by some rule.

    Another example is dentists.
    You should see the shit storm in some jurisdictions for example if you make the simple mistake of using "Dr." to describe a dentist. There are also ALL KINDS of restrictions in what they can claim in their advertising.

    Now if you have in the middle of the page in big red letters

    "THIS SITE IS A REFERRAL SITE AND IS NOT OWNED BY ANY SPECIFIC VETERINARY CLINIC" then cool, but I would hazzard a guess that you have done everything you can to make it look like it is a specific clinic ready to offer service.

    This could get messy for you.

    Now on the business side of things you ran an experiment and found you could generate leads. Document them, put a for sale sign on the main page, pull any numbers to people that have not asked/agreed to be there in writing and get it sold or rented.
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    • Profile picture of the author DABK
      Aside the legal restrictions, there's this:

      you may be promising things that they can deliver but don't want to
      things they can't deliver though every other vet outfit can.

      I know a mortgage broker who hates investors... they're cheapskates and annoying, he says.

      I know a mortgage broker who thinks they're awesome.

      Both have programs for investors, one of them just won't deal with them.


      Originally Posted by Peter Lessard View Post

      When you place a phone number that belongs to a real business on a web site that you are making look like it belongs to them you open yourself up to legal action.

      Vets and what they can say on their sites like many other niches are governed by laws and bodies that govern their niche and can yank their license. These guys ALWAYS want to approve the copy BEFORE it goes live so they don't get slapped by some rule.

      Another example is dentists.
      You should see the shit storm in some jurisdictions for example if you make the simple mistake of using "Dr." to describe a dentist. There are also ALL KINDS of restrictions in what they can claim in their advertising.

      Now if you have in the middle of the page in big red letters

      "THIS SITE IS A REFERRAL SITE AND IS NOT OWNED BY ANY SPECIFIC VETERINARY CLINIC" then cool, but I would hazzard a guess that you have done everything you can to make it look like it is a specific clinic ready to offer service.

      This could get messy for you.

      Now on the business side of things you ran an experiment and found you could generate leads. Document them, put a for sale sign on the main page, pull any numbers to people that have not asked/agreed to be there in writing and get it sold or rented.
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    • Profile picture of the author Ron Lafuddy
      Pete Lessard, as usual, you hit it out of the park.

      I'll just add that many licensed businesses/services, like doctors and attorneys
      are regulated by state law as to how, when and where they can solicit patients and
      clients.

      Each state has their own law.

      As Pete says, you can cost a doctor or an attorney, or even a tow truck operator his
      business license with your "good idea".

      Ron
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  • Profile picture of the author Barry Unruh
    Originally Posted by RedWaterDub View Post

    I created a website for a fictitious veterinary clinic a couple of months ago

    I use someones real vet clinic ph number for emergencies, again with no monetary gain for me...
    Don't be shocked when the "Real Vet Clinic" gives you a "Cease and Desist" for using their phone number. Both their office, and their insurance company, may see your actions as a liability risk to them.

    While your intentions are innocent, it gives the impression you are a representative of that clinic, and any inaccurate information on the site could reflect badly upon them. (Not saying you have inaccurate info...)

    I'd contact them, show them the results you are getting, and ask if they would like you to build it out as their "official" site.
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  • Profile picture of the author RedWaterDub
    I've made a few changes to the site now to make it a bit more kosher. (thanks to all the posts explaining legal things I did not take into account.)
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  • Profile picture of the author 1GreatCPA
    offer banner space to veterinary clinics and email them for paid listing.
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  • I have a number of websites in which I provide services. For instance, I have one where people can buy traffic from me.

    When I receive an order, I then outsource the work to others who work cheaper than I.

    This model is no different than the commercial you see on tv where they offer to find you a car for a low down payment. They simply outsource the calls to dealers in your locality, and get a fee for each referral.

    Pick apart the wording all you want, but it sounds to me like he is simply referring people to local clinics, which is a very legitimate business model. LOTS of people provide services such as graphic or website design, copywriting, etc, and then outsource the work to others, or refer them to someone else in exchange for a fee.

    Let's make this very clear: A scam would involve him taking money for a service he never provided. So by calling him a scammer, all of you are actually committing slander, which could very well make you liable for libel.

    There is a huge difference (both semantically and legally) between calling something 'misleading' and 'a scam.' Several years ago, a member of this forum sued another member of this forum for libel because of something she said here, and he won his case. So choose your words very carefully.

    And because you were so ready to start bitching about this being a scam, you neglected to read the rest of the post where he specifically asks:

    "Should I approach the real veterinary clinics in the area and propose something to them? If so, what?"

    Instead, everyone stopped reading almost immediately and started blasting away, but neglected to make any helpful suggestions.

    The answer to your question, RedWaterDub, is "Yes. You should contact some real veterinary clinics."

    You could either offer to sell them the site and customize it for them, or you could offer to sell them the leads.

    I still think making it into a directory site would be your best bet, though.
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  • Profile picture of the author asiboyz
    Originally Posted by RedWaterDub View Post

    Hi Warriors,

    I created a website for a fictitious veterinary clinic a couple of months ago and I have been doing seo on it. it has been increasing its way up the serps and is currently on the 4th page of Google.
    Let me guess... you started creating a micro niche website where the domain name of the site sounds like a vet company name. And then you ended up luckily hitting your first page in google... you never really intended in creating this fake site its just a niche website when it first started right?

    Am i wrong?
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    • Profile picture of the author RedWaterDub
      Originally Posted by asiboyz View Post

      Let me guess... you started creating a micro niche website where the domain name of the site sounds like a vet company name. And then you ended up luckily hitting your first page in google... you never really intended in creating this fake site its just a niche website when it first started right?

      Am i wrong?
      sort of like that.... it's one of several sites but it started ranking faster than I anticipated. Suddenly it got semi-valuable. the site is definitely going to help you if you're a vet clinic in the area. It got real pretty fast.. hence the OP. (the best thing about this for me, is finally I think I know what the hell i'm doing when it comes to seo at last... that's been the aim of the game for me for years... )
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  • Profile picture of the author Jake Sacks
    Originally Posted by RedWaterDub View Post

    Hi Warriors,

    I created a website for a fictitious veterinary clinic a couple of months ago and I have been doing seo on it. it has been increasing its way up the serps and is currently on the 4th page of Google.

    It is already getting emails from real people with sick animals asking for advice or for prices, services I offer, other info etc... I guess you could call them real leads.

    At present, I am referring them to various real veterinary clinics in the area with no strings attached. Also on my site I use someones real vet clinic ph number for emergencies, again with no monetary gain for me...

    So.. I am asking for ideas on how I should monetize the site. I am thinking I could rent out the leads or rent out the links, or even sell the whole site (I know there is at least one veterinary clinic in the area that doesn't even have a website) ..what other things I could do with the site?. I am not sure what the best approach is to take.

    Should I approach the real veterinary clinics in the area and propose something to them? If so, what? What are your ideas of what I can do with this site?

    Your ideas are welcomed.... THANKS

    Yes. Propose real veterinary clinics that are not ranking what you have done. This is a tactic that is extremely powerful because they can already see the results.
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    • Profile picture of the author MaxxC
      There is a reason why a Google search for "Rank and Rent" produces more than 61 million results ....
      .... (yes, Sixty-One Million results).

      The reason is that right now the rank and rent website system is taking over SEO, and for obvious reasons.

      To many SEO specialists, it makes little sense (if any), to rank a site for a client who has no SEO skills, but can fire the SEO at any time.

      "Skilled" SEOs, wherever possible, prefer to build and promote their own online property ( directory website perhaps),
      and then rent it/them to clients, rather than promote clients' sites.

      The SEO specialist - as a "landlord", has complete control of the site design and link structure aka on page AND off page SEO, and when the lesses can rent their 'spot', when they fail to pay, the landlord will get new renters, plain and simple.

      The OP may call it "fake website", I, and over 60million others may call it "Rank and Rent" or Pay Per lead or Pay Per Call.
      The underlying principle of the system, remains the same. Pay us for our skills.


      'Nuff said.
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      • Profile picture of the author Craig McPherson
        Originally Posted by MaxxC View Post

        There is a reason why a Google search for "Rank and Rent" produces more than 61 million results ....
        436 actually.
        Go to bottom of the results and click on the last number until it finishes.

        The other 60,999,964 are supplemental
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        • Profile picture of the author DABK
          There is a reason why a Google search for "Rank and Rent" produces 436 results and more than 60,999,963 supplemental pages, then?

          Originally Posted by Craig McPherson View Post

          436 actually.
          Go to bottom of the results and click on the last number until it finishes.

          The other 60,999,964 are supplemental
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  • Profile picture of the author kimanierick
    I wonder why you took all your time to create a website about vet issues yet you are not a qualified vet. This shows that maybe you are in love with the vet work. Obviously you have learn a lot when writing about it. Just take a step and learn about the vet profession and get the necessary papers. I dont think it will take long, By this you will be sure of a great business as you have already started. Another option as you suggested, Just sell the site to a vet organization and also you could ask for a job from them to run the website. Otherwise somebody may track you and you shall be sued for impersonating or pretending to run a business which actually you are not qualified to operate.
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    • Profile picture of the author DABK
      Better yet, don't ask for a job and turn this into a business... More money for you, more of a lot of good things for you that way.

      And, no, he won't be sued: he made changes to the site... And he was never pretending to run a business he could not operate... Sheesh!

      Originally Posted by kimanierick View Post

      I wonder why you took all your time to create a website about vet issues yet you are not a qualified vet. This shows that maybe you are in love with the vet work. Obviously you have learn a lot when writing about it. Just take a step and learn about the vet profession and get the necessary papers. I dont think it will take long, By this you will be sure of a great business as you have already started. Another option as you suggested, Just sell the site to a vet organization and also you could ask for a job from them to run the website. Otherwise somebody may track you and you shall be sued for impersonating or pretending to run a business which actually you are not qualified to operate.
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