Anyway, I called a guy yesterday and I got a really interesting response to my call -- he told me he was interested in meeting with me because I had bothered to call him. We set the appt. for next week. He went on to tell me he gets lots of sales emails, that he deletes, but no one had bothered to phone him. I was somewhat shocked, but happy.(Potentially a nice size account)
Imagine that... just when we think everyone is inundated with sales calls everyday, I learned that's not true.
This call was completely cold.
So yeah, cold calling still works.