Newspaper ads from around the country.

by gjabiz
10 replies
A month or so ago I posted about the junk mail I had rec'd and made some comments about how for such a dying industry (direct marketing) my mailbox is still getting filled up every week.

At that time, I invited the group to share what they were getting in the mail and a few of you have, thanks. We all seem to be getting the same stuff.

NOW, for those of you that either buy your newspaper, or get your weekly town newspaper for free, how about sharing the ads you are seeing?

I believe if we who get the newspaper, and I do so just for the ads, and shared the information, of who's running what, and for how long...it could be beneficial to the off line forum and to those who still believe (or KNOW) that newspaper ads are still working.

I'd be happy to share what is running in Akron, Cleveland and Canton areas of Ohio, would love to see what direct response ads are running in your neck of the woods.

OF course, I realize most won't be interested because most of you think Newspapers are dead. So, feel free to tell us all that.

However, if you want to know the current state of the art newspaper ad, which is being run NOW, today...and across many areas...we could figure out who is doing what and maybe get some ideas for our own businesses.

Thanks, like with the mail box, if only a few participate, we all get current information.

gjabiz
#ads #country #newspaper
  • Profile picture of the author John Lloyd
    Why don't you share some of the newspaper ads you've created that "worked" instead of spying on the rest of us?
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    • Profile picture of the author ewenmack
      Gordon, here's one from your neck of the woods,
      back in January 2014...

      Enjoy!
      Doctor E. Vile

      http://www.ecowasher.com/uploads/2/3..._2014_v3-4.pdf
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      • Profile picture of the author gjabiz
        I watched the O'Dowd webinar, and as I wrote, as far as webinars go, it did suck. And it offered value to some, who looked for it.

        Most of the ads shown in the webinar had there roots at SCI, even the UMS ads by Patent Health, before it split and Rod Napier left the company.

        Julius Toth, was the guy who took the EdenPure division to the stratosphere, and he worked with Andrea Goren, the Executive Director of Bio-Tech also an SCI company.

        He has been around as a successful Entrepreneur and his new divisions at his Barberton company are doing great guns.

        The ad uses the "typical" SCI or Ben Suarez if you prefer, because Ben did pretty much perfect the steps of this type of ad.

        One thing Julius has is a keen knowledge of multi-channel marketing, using full page Newspaper ads, as much for BRANDING as for direct response...getting into retail is a relatively recent SCI strategy, recent being the last decade or so and Julius being heavily involved with that.

        Again Ewen, I thank you for the head's up about the O'Dowds and have since done some inquiry into their stateside associations, and it came as no surprise as to whom they work with...

        gjabiz


        Originally Posted by ewenmack View Post

        Gordon, here's one from your neck of the woods,
        back in January 2014...

        Enjoy!
        Doctor E. Vile

        http://www.ecowasher.com/uploads/2/3..._2014_v3-4.pdf
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    • Profile picture of the author sandalwood
      Originally Posted by John Lloyd View Post

      Why don't you share some of the newspaper ads you've created that "worked" instead of spying on the rest of us?
      John,

      I think you missed the message. This 2 sentence paragraph should tell you what Gordon was looking for:

      At that time, I invited the group to share what they were getting in the mail and a few of you have, thanks. We all seem to be getting the same stuff.

      He's looking for what you are already getting, not what you wrote or are about to write. Since I know Gordon and his experience I thought I'd pop this into the thread. He really doesn't need to spy on you. He was attempting to help.

      Just my 2¢.
      Signature
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      • Profile picture of the author John Lloyd
        Originally Posted by sandalwood View Post

        John,

        I think you missed the message. This 2 sentence paragraph should tell you what Gordon was looking for:

        At that time, I invited the group to share what they were getting in the mail and a few of you have, thanks. We all seem to be getting the same stuff.

        He's looking for what you are already getting, not what you wrote or are about to write. Since I know Gordon and his experience I thought I'd pop this into the thread. He really doesn't need to spy on you. He was attempting to help.

        Just my 2¢.
        Yes, I know.

        I was just busting his balls as any true warrior would...
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        • Profile picture of the author ewenmack
          This one is for Amish built heaters.

          It goes back to 2009 in the New York times doing a story
          on their ad.

          Great free publicity because it shows the ad and it pops open when clicked on.

          http://www.nytimes.com/2009/02/12/ga...mish.html?_r=1

          The ad is great in that it gives different times to call in
          based on how cold the location is.

          Best,
          Doctor E. Vile
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          • Profile picture of the author bob ross
            Originally Posted by ewenmack View Post

            This one is for Amish built heaters.

            It goes back to 2009 in the New York times doing a story
            on their ad.

            Great free publicity because it shows the ad and it pops open when clicked on.

            http://www.nytimes.com/2009/02/12/ga...mish.html?_r=1

            The ad is great in that it gives different times to call in
            based on how cold the location is.

            Best,
            Doctor E. Vile
            OH man I loved those ads. One of them you could clearly see a beard glued onto a guys face. Another one had a picture of a buggy leaving a home and had a caption of something like "The Amish heading into the big city to deliver their fireplaces".
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          • Profile picture of the author gjabiz
            Since my OP, two guys have shared their digital secrets for searching for ads in newspapers, so, that works for me.

            As for using them.

            Don't.

            If you don't know how or don't believe they work. Pretty simple, don't bother. I've got no pup in the pen.

            The ad you linked to was (and still is) one of the more controversial ads of Rod Napier's. It has sold millions of dollars of product, some of their best customers are doctors and dentists who use them in their offices. They are no better than a 49 buck Walmart heater when it comes to heat output, but...no kids get burned, and they make a nice display area too.

            Again, newspapers are only one channel to use for your marketing efforts, but certainly, not the preferred one by IMers.

            gjabiz







            Originally Posted by ewenmack View Post

            This one is for Amish built heaters.

            It goes back to 2009 in the New York times doing a story
            on their ad.

            Great free publicity because it shows the ad and it pops open when clicked on.

            http://www.nytimes.com/2009/02/12/ga...mish.html?_r=1

            The ad is great in that it gives different times to call in
            based on how cold the location is.

            Best,
            Doctor E. Vile
            {{ DiscussionBoard.errors[10369533].message }}
        • Profile picture of the author sandalwood
          Originally Posted by John Lloyd View Post

          Yes, I know.

          I was just busting his balls as any true warrior would...
          Oh, guess that went over my head. Have a great day.
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          Get 30% or More Retirement Income If you are serious about your retirement, you'll love this product.

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  • Profile picture of the author tigerbait
    For what it's worth, a former client of mine ran Newspaper Ads the entire 18 month span I managed their SEO/PPC campaigns.

    Results?

    SEO/PPC = 238 calls at approximately $600/mo
    Total cost: $10,800
    Cost per call: $45

    Newspaper = 32 calls at approximately $1300/mo
    Total Cost = $23,400
    Cost per Call: $731.25

    It's worth noting that they controlled the copy on the print ads. I'm sure they could have done better, but I got the impression they weren't completely open to suggestions on their ad copy, and were convinced, despite the numbers saying otherwise, the newspaper ads were good for business.

    So I just let em roll with it.

    With that said, the newspaper ad threads here inspired me to purchase the newspaper yesterday for the first time in over a decade.

    Haven't sifted through it yet, but when I do, I'll be glad to post what I find.
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