How to convince local business owners they need to pay me $2000 / month?

It sounds like you are putting your needs before them.

Why not offer them something for free first? Let's say you do a simple service for them for free so they can have a look at your skills. Then move on to something they can purchase for a relative low price... and expand from there to upsells and downsells.

Asking for $2k for your services can work... but why fight an uphills battle?

My little cousin works at a printing shop. When someone comes in and put in orders, he gives them the upsell to have their website built. $2k checks are handed to him all the time. Why? Because they like his other simpler services while getting to know his skills/ethic, and when they are in need of something more expensive... why not with what is familiar to them?

Try different approaches/prices... but remember... it's about the customer needs, not yours.

Basic marketing is that you have to answer the question WIIFM (what's in it for me).

So what's in it for your client to pay you 2k a month?

What makes you worth 2k?

Mate really depends where your customers are ! when I live in Rural QLD I charged $900 but I only wanted 4 customers and the biggest part would be cash flow !! but if in a city I would go down a bit as I think you may asking a little too much maybe $1499

Hi! I recommend that you focus on businesses that can afford to pay you. It's not your price it's your target market. There is a middle ground - companies that have 1-10 employees with $500k to 1 million dollars in profits each year. Try to find them. Then, make sure what you offer is solutions oriented. Often times when I'm out doing other things, I'll notice that a company may not have a social media presence or a website, etc and I make FREE suggestions to them which opens the relationship and leave your card. Lastly, make sure your website mimics that you are not a solo-reneur but a full size, full service company that can easily command those kinds of fees.

Consider focusing on web development but not a basic site. You can easily command over $2k -$10k for web development that isnt elementary looking, and THEN once the website is done UPSELL.

Or, do social media packages (but be sure to highlight results you will help businesses get) and make them commit to a certain number of hours per week for 3 months and command $2k for that, and then upsell. Like say, hey, I can help you with social media content, copy or whatever, too.

The price doesn't matter, you can charge anything, you can charge 20k if youd like what you need to do is show them how there going to make money. that's all the matters, they'll happily pay you 2k if you show them how your service will make them 10k. I sell to businesses everyday and what I sell is a service and it starts at $3,000 a month. it works because I consistently make my clients 30-40k a month from that investment.


Now if you cant produce a return on investment then you have a problem and you need to work on that. if you can drive revenue for your client but can show them how during your sales pitch, then you need to work on that. dont listen to anyone saying to lower your price. you need to learn to SELL and you can charge whatever you want. I assume youll be cold calling businesses correct???

Hi Echidna,
Asking for such amount can be okay based on the quality of services that you offer. One of the key thing you need to do is showcase to the clients that the amount they are paying you is worth your work. At first, it can be a bit skeptical since people may lack trust in you.
Think of offering trial versions of the services you mentioned above. Through that period, you will be able to gain and win their trust. I have done before and it truly worked for me. After having enough portfolio of the work you do, things will be okay.

2k a month is an amount you can very easily call up a business and one call close on. Pick up the phone and hang it up 10 minutes later with a larger bank account. can you think of a more efficient way to do it? Heres the only advice you need and believe me im highly experienced in the advice I give out. Get yourself a really good phone script and learn your rebuttals. After that pick up the phone and start calling businesses and don't stop until you close a deal.

I sell overpriced everyday. build value. sales 101

None of those things you list are giving a reason to buy from you. What revenue does all that stuff bring in to a customer? Figure that out then you can price your services intelligently.

Here's what I'd do if I were in your shoes: http://www.warriorforum.com/offline-...ml#post8395688

before you ask for any payment from them, you should ask yourself if they really need you? prove to them that they need you and then they will pay you. Give quality to them maybe at a subsidized price. you don't need to start very high. first find a platform where you can prove your skills and the rest shall follow. dollars will follow you my friend. thank you

You offer these services now ? or are you just dreaming them up and throwing a number at it? Because you are implying you now offer these services as business yourself but you have no idea on what your own time and ability is worth? you then want experienced business owners to shell out 2K to somebody to help improve their business but in turn does not understand their own business.

What value are you creating for the prospect by implementing your solution?

Even more importantly, what value does your prospect believe (ie. NOT YOU) you're creating with your solution?

http://www.warriorforum.com/offline-...uch-again.html

Go watch that.

There are some extremely limited belief systems being demonstrated in this thread. And to the guy calling someone numb nuts because they offered an opinion....really?

Look - if you think $2,000/mo is a lot it is only because of your limited beliefs about your own value. $2K is nothing. Absolutely nothing. I don't care WHERE in the world you are. It absolutely doesn't matter.

There are business spending more than that in Kenya, Somalia, and Afghanistan - some of the poorest most miserable locations on Earth.

There is a TV station in Afghanistan charging $1,000 per minute - and you KNOW there are quite a few businesses advertising.

"It won't work here" and "It won't work in my industry" are two of the lamest excuses ever given. Just come clean and say YOU don't believe it can be done. It definitely can.

I own a very small business and spend much more than $2,000 every month. In fact, one of my GOALS is to spend $10,000 every month on revenue generating marketing. I will get there within 12 months from now.

If I could drop $100k/mo and handle the workload I absolutely would.

If you think $2K is a lot....are you even working with real businesses? This is a minuscule amount to spend on marketing.

OP - it all comes down to value offered. I was selling $2,500/mo services for several years. We had one package that was $15,000 upfront, $2,500/mo, + a % of sales on the back end.

Now - you can't just jump into the deep end without offering real value.

Here is what I would do starting from scratch:

1) Talk to a few business owners and sell the service to break even (or even at a loss). Track ROI religiously. This is very important.

2) Keep making your service better and better until you KNOW that if a business gives you $2000/mo you will bring them at LEAST $10,000/mo in sales. You have to know this and be able to demonstrate it.

3) Start selling at $2,000/mo - simple. Get on the phone or face to face and say "You simply must hear me out - if I can't bring you $10,000/mo in sales - I will not allow you to hire me. Based on my results with companies X,Y,Z I KNOW we can do this." I'm not going into the sales pitch here really - just know you have to get attention, make big claims, and be able to back them up.

It doesn't matter if you sell on the phone or in person - what matters is if you can demonstrate results and build a system to feed your pipeline.

I have one provider who I pay $2,700/mo - I have only spoken on the phone. Never met anyone. Never been to an office. They are on the other side of the country.

If you have a system that WORKS and creates 3-10x ROI you will sell. 3x is the absolute minimum. Even then you will struggle to sell the package. You need to deliver 5x ROI or more to even have the conversation.

Go do it. Build a system that works. Get a few test cases. Then talk to everyone. It is possible.

Don't be a consultant - build a system that works then build a company.

It seems as though not many people are referring to your question.

I do just that FOR service based businesses, a few of my clients are SEO and web development firms, so I know exactly what you should do when needing to generate leads for your firm as well.

If you are looking to sell B2B directly on your services for Web design and SEO, there are several ways to do it. You can price anything you want as long as your present enough value to your client. In terms of direct selling, you can go old school with the cold calling, direct mailers, or hit the streets and get face to face with businesses. All the above works but all are what most people don't want to do. For example a major resource for my company- which delivers leads directly to the SEO/Web design companies- is simply the phone. Each one of my reps calls nearly 200 businesses an hour and we will get at least one business per hour per rep calling, who are actually interested in speaking with one of our clients. It basically comes down to putting in the time and consistency that will generate interest in your services!

After you built the website, its hard to charge $2K a Month without some type of Lead Generation System in place.

I would add Lead Capture Pages and Sales Funnel.
Paid Marketing Facebook PPC and Google Adwords.
In my 8 years of experience, the only clients that have stuck around long term, that paid me over $2,000.00 or more per month are the ones that I can prove to them, that the Digital Marketing I am providing is bringing them at lease $10K in new business. Otherwise....you will just become an expense and they will drop you.

Well said Claude. This is something many small business owners don't get...

Maybe it's covered under #3 social media content, etc. but you should look at all their on and offline content and see if you can improve it. Example: Same size print ad, but more effective layout and words = more ROI. And that's just one part of one part of your package. One part of one part of your package. Conversion Rate Optimization (CRO) usually refers to web content, but I think it applies to the clients' offline efforts as well.

Another concern I have is how much it will cost you to do the work and make a profit from each client.
Some will fit at $2000 a month. Others will require a lot more work monthly. Or, at least a lot more up front. Or both.

I had a prospect with a lot of information products as well as personal service (dating coach).
I missed by not looking at her whole presence - on and off line - and coming in with at least $10,000
up front to re-do just about everything in the sales funnel from e-book cover to web content to video content to website and email capture and list building. She probably had it too.

Don't miss by not offering what they really need and watch your expenses as well.

Yes most employees in a small business are severely under-employed. Most of the machines sit empty most of the time. Most of the phones aren't ringing most of the time.

Most of a $10,000/mo increase will go right to the bottom line.