I'm Chinese, and living in China. I made some money from SEO but it's too much competitive so I want to turn to offline marketing. The best thing I can do is building websites, so I want to sell site building service to local business owners. I developed a system that makes me sell more than 20 sites in the first month.
1, Here are my site building plans:
Plan A: 380 RMB (about 60 USD)
Plan B: 580 RMB (about 90 USD)
Plan C: 880 RMB (about 140 USD)
Plan A contains a wordpress site for PC, one month support;
Plan B contains a wordpress site for PC/Cellphone/Tablet, one month support;
Plan C contains a wordpress site for PC/Cellphone/Tablet, one YEAR support, Free business card design, and 200 business card printed in high quality papers.
2, I go to the "Craigslist" in China, we call it "58.com", and go the category of "Company Register Agency". You know, to run a new business in China, there are a lot of paper work for bank and goverment, so there are many small company provide the "Register Service" to those who wanna run a buisness but know nothing about the register procedure.
3, Every agent publish their QQ(like msn, but you can talk to them instantly) and also the cellphone number. So I use my real name and real photo on my QQ, and ask them: "Do you provide site building service to your customer?" They say:"No, we don't do it"
4, Now I just make a phone call to them, and said: "Hi, I'm Dennis just talking to you on QQ", they say "Hi Dennis what can I do for you." Then I told them, when their new customer finished the register, and obviously they need a website. I could do it for them, and give you a commission at highest about 280RMB per customer, all you have to do is just make a ask.
5, 80% of the agents told me it's a good idea. And then I send the detailed document of my site PlanABC to them. And waiting for their phone call. (Commission A: 80RMB, Commission B:180RMB, Commission C: 280)
6, I told them, don't push to sell the site building service to any potential customer, only sell to the real customer, because them trust you. Oversell to potential customer would not work and make them go away.
7, If the customer is interested on my plan, I told the agent to ask the customer for about 50 RMB for buying domains. I told them: "Don't transfer the money to me, just tell me , hi dennis, someone want to build a website, you can go and start now", so the agent trust me and begin to work.
8, When the site is done, I ask the agent to show the site to customer, and they are all happy about my job, and pay to the agent, and the agent pay me, and keep the commission.
I have only 10 agent, it tooks me 2 days, and the last money, I make 21 sites, the average making is 450rmb, and I make almost 10,000 RMB (about 1500 USD) in the first month.
I'll keep developing more agents, and I'm really confidence to double my income.
What I want to say is, these agents are my channel, they have trust on their customer, and I could add value to their customer without competition to them, and even make them easy commission, that's why the system would work.
You could use the mathod to develop your system, build your channels. Channel sells more easier than yourself.