I'm planning to do some b2b with UK companies, but I've been told that cold-calling is - to say the least - not the best approach when it comes to getting quality UK leads, especially when English is not your first language.
So, as I also want to do white-hat things and stick to good work ethics, I'm looking for any effective ways to offer my services. An idea I've heard so far was to "build en route" - kind of catch a potential leads attention somehow and then offer services mildy, but I can't imagine how do do this in real life.
Can anyone help me out with info on what to do?
Please, any ideas welcomed!