Golf Tour Company in Scotland - Reaching the US/Canadian Market

by 8 replies
9
Been a while since i've posted here but been lurking around for a while!

A business acquaintance / friend of mine owns a golf tours to Scotland business which has been in operation for over 10 years and done extremely well. It is mostly North American groups that book tours and search rankings are very good.

However, traffic has nosedived and the business is really starting to feel the bite of a lack of enquiries.

I'm wondering if anyone has any ideas of reaching the North American market from the UK without a local presence over the pond? Long shot I know but with the talent in here I'm sure we'll be able to throw around some ideas to get traffic / enquiries back up to normal
#offline marketing #company #golf #market #reaching #scotland #tour #us or canadian
  • Firstly, what is the reasoning behind the decline in traffic? What methods of marketing was the business previously involved in?
    • [1] reply
  • Do those guys also fish for salmon...or hunt...or have Scottish heritage?

    Is there a link between Scottish heritage, salmon fishing, pheasant hunting and golf that you can exploit?

    Put the connections together and build a package even if it involves partners.

    Not sure whether that helps but there it is
    • [1] reply
    • I dont think the target here is defined to a course or club a person may regular. This is purely right in there on the level of spiritual. We are talking a rich history of the game in Scotland dating back to what the 14 1500's? With names such as St. Andrews Musselburgh, Elie, and Montrose, these courses are literal existing examples of golf history and to some extent the birth of modern golf.

      To travel across the pond to "Play Golf" is a pilgrimage - nothing more, nothing less. To walk the links with those that have walked for hundreds of years before you... what really needs to be said about that?

      I would say your obvious target market is males late 30's and older. These guys will have a passion for the game. This would be right in there with a bucket list item. your not selling golf.... you are selling memories. You are selling reverence. You are selling the trip of a life time.
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