Painter's $360 Newspaper Ad Brings In $26,000 Worth Of Work In 4 Days

25 replies
Enjoy!
Doctor E. Vile

#$26 #$360 #brings #days #newspaper #painters #work #worth
  • Profile picture of the author Oziboomer
    Wow...Peter Sun...there's a name from the past.

    I reckon I got a fax from him every couple of weeks for about 15 years along with other attempts to entice me to his business.

    Hadn't heard a peep from him for the last 6 or more years.

    Thought his wife had cleaned him out...

    Oh...the heady days when the Gold Coast was firing.
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    • Profile picture of the author ewenmack
      Originally Posted by Oziboomer View Post

      Wow...Peter Sun...there's a name from the past.

      I reckon I got a fax from him every couple of weeks for about 15 years along with other attempts to entice me to his business.

      Hadn't heard a peep from him for the last 6 or more years.

      Thought his wife had cleaned him out...

      Oh...the heady days when the Gold Coast was firing.
      Yeah, selling from faxes...oh those were the days!

      He's morphed into the "authority" on importing
      from China.

      Best,
      Doctor E. Vile
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      • Profile picture of the author zimbizee
        WTF...who would pay $14,000 to have a house painted??????

        In the UK the average cost is around $200 to decorate a room, so if you had 50 rooms(i wish) it's still only $10,000
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        • Profile picture of the author Ron Lafuddy
          Originally Posted by zimbizee View Post

          WTF...who would pay $14,000 to have a house painted??????

          In the UK the average cost is around $200 to decorate a room, so if you had 50 rooms(i wish) it's still only $10,000
          It can be a mistake to pass judgement on what is possible, based on your own limited experience or knowledge.

          Do some research on the subject. You are missing some of the pieces.
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          • Profile picture of the author AarenE
            Originally Posted by Ron Lafuddy View Post

            It can be a mistake to pass judgement on what is possible, based on your own limited experience or knowledge.

            Do some research on the subject. You are missing some of the pieces.
            I have the same question... the price looks steep. Perhaps its for upmarket clientele.

            I'll do the research... any pointers?
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        • Profile picture of the author DABK
          Someone living in a $2 million house who wants a scene from Cinderella in his/her daughter's room and Venetian plastering in the kitchen and office stenciling in the living room and master bedroom?

          Originally Posted by zimbizee View Post

          WTF...who would pay $14,000 to have a house painted??????

          In the UK the average cost is around $200 to decorate a room, so if you had 50 rooms(i wish) it's still only $10,000
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          • Profile picture of the author ewenmack
            The main reason I uploaded this video was to open some minds
            what is possible with top advertising in "old' media.

            There is a publication which is 100% ads and readers go out of their way to grab a copy of it.

            It's called demand distribution where copies of it are found in racks located in busy locations.

            Here are the data sheet on...

            American Classifieds and Thrifty Nickel

            100% ads

            100% demand driven by rack distribution

            Age: 25-54 years (69%)

            Weekly Readership: 5,171,506

            Best,
            Doctor E. Vile
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      • Profile picture of the author Importexport
        Originally Posted by ewenmack View Post

        Yeah, selling from faxes...oh those were the days!

        He's morphed into the "authority" on importing
        from China.

        Best,
        Doctor E. Vile
        Yes, and he shows what a brilliant "authority" he is by encouraging attendance at the Canton Fair where most exhibitors are traders not manufacturers, yet he counsels against dealing with traders.

        Walter Hay
        "If you think education is expensive - consider the cost of ignorance."
        Signature
        Don't just slap on a label. Build a GREAT BRAND https://Labelsthatexploit.com Safe sourcing and easy importing from 41 countries globally. https://provenglobalsourcing.com
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  • Profile picture of the author umc
    I think I'd enjoy that a bit more if they actually showed the ad that was used. It looked like a full page from what they showed, and maybe he offered a free featured wall, but the copy is what seems to matter there, not just the fact that it was in a newspaper.
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  • Profile picture of the author Ron Lafuddy
    Ewen,

    Great promo for Peter Sun, right down to his eye catching headline.

    Works well in the search engines, too...doesn't it?

    Unfortunately, outside of promoting Pete, there aren't many details
    about how and why the ad worked.

    Reminds me of an old Wendy's commercial.

    Where's the Beef?
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  • Profile picture of the author yukon
    Banned
    What's funny is I was at Walmart earlier today & this lady had a table setup outside the front door on the sidewalk with two big stacks of local newspapers. She kept asking anyone that walked by If they wanted a free newspaper. I stood back & watched for a few minutes, nobody wanted a free newspaper. Old people, middle aged people, young people, no newspaper takers.

    I hope the newspaper lady gets paid by the hour.

    Where are these elusive newspaper buyers?
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    • Profile picture of the author animal44
      Originally Posted by yukon View Post

      What's funny is I was at Walmart earlier today & this lady had a table setup outside the front door on the sidewalk with two big stacks of local newspapers. She kept asking anyone that walked by If they wanted a free newspaper. I stood back & watched for a few minutes, nobody wanted a free newspaper. Old people, middle aged people, young people, no newspaper takers.

      I hope the newspaper lady gets paid by the hour.

      Where are these elusive newspaper buyers?
      Perhaps Walmart buyers do not read newspapers...
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      People say nothing is impossible, but I do nothing every day.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by animal44 View Post

        Perhaps Walmart buyers do not read newspapers...

        ..along with the rest of the civilized world.

        Nobody cares about newspapers, it's just OP stuck on a hyped up sales pitch dream.
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        • Profile picture of the author animal44
          Originally Posted by yukon View Post

          ..along with the rest of the civilized world.

          Nobody cares about newspapers, it's just OP stuck on a hyped up sales pitch dream.
          So our weekly paid for newspaper is just published for fun...?

          I've made many thousands in commissions from newspaper ads and PR over the last 3-4 years.
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  • Profile picture of the author DrForum
    Originally Posted by ewenmack View Post

    What a motivation, It is sow great hearing such like stories that just let you know that you are almost there. All I can learn from this story is being determined to do what is right and also embracing quality in everything that we do. All over the world, people are looking for partners and employees who are good at doing what they do. I can also be able to say that sometimes, it is always worth risking a few dollars for something greater to come. As a marketer and business man, I always believe in risk taking, it keeps you on toes and get you out of the comfort zone.
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  • Profile picture of the author bizgrower
    I am surprised at how computer illiterate and un-savvy some of my 20something employees are.
    It really did catch me off guard at first because they grew up with computers.

    In the hotel business, the American Automobile Association print version of the directory is very valuable to be in.
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author animal44
    Here's a way of getting "free" newspaper coverage:

    Graham McGregor is a marketing columnist for the NZ Herald

    Local newspapers in particular are always on the lookout for content. Get your own regular column and you'll be seen as "the local expert".
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    • Profile picture of the author bizgrower
      Originally Posted by animal44 View Post

      Here's a way of getting "free" newspaper coverage:

      Graham McGregor is a marketing columnist for the NZ Herald

      Local newspapers in particular are always on the lookout for content. Get your own regular column and you'll be seen as "the local expert".
      The next county to the west of where I live has a web developer who wrote a weekly column
      in the free daily paper. It was a Kim Komando type of thing, not just about web design and
      marketing.

      Within a year of her starting to write that column, her client list included just about all the local
      governments and the most successful of the local businesses - all types.

      (As an aside, government websites are not usually for new web service providers
      because even as a contractor, you are required to have worker's compensation insurance
      and so on.)
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      "If you think you're the smartest person in the room, then you're probably in the wrong room."

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      • Profile picture of the author Michael9
        Hi,

        how could I make money with the newspaper ad above, if I have no product and no established agency? There are many local businesses which could use the same or similar ideas for their ads, but it´s not easy to make money by giving them those informations.

        I have some ideas how to do it.

        1/ Finding ads in a local newspaper, which could make more profit if the company would use the style of the ads above instead. Then finding established local marketing agency and show them the idea, making a deal with them and visiting the local company as a sales rep of this agency and offering them the idea?

        2/ Giving the idea to several local companies for free, and helping them to implement it.
        After they try it and they make money with it, they could use a small part
        of the money to get another ideas implemented from me.

        3/ Giving the idea to local companies for free, but they have to try it and write me specific testimonials about the results. Then I could use the testimonials to get real clients and sell them other ideas for ads and for marketing.

        What do you think, which one could work in the real world, or is there some better way how to make money with ads like this?

        Thanks
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        • Profile picture of the author animal44
          Originally Posted by Michael9 View Post

          how could I make money with the newspaper ad above, if I have no product and no established agency?
          Same way anyone starts out.

          I would charge a retainer plus percentage of increased sales and license the ads.

          Test current ad against yours. If you can show that your ad produces enough sales to pay your fee and make the client more money, it won't take long before you become very popular... And licensing the Ads means you keep on getting paid whenever they use it...
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  • Profile picture of the author Michael9
    How much could I charge for some small ad? Is it protectable to avoid them using the ad if they stop paying me?
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    • Profile picture of the author animal44
      Originally Posted by Michael9 View Post

      How much could I charge for some small ad?
      Depends on what value you bring. If you can convince the business owner that you're bringing in 5 x what they're paying you, then they'll pay whatever you ask.

      Originally Posted by Michael9 View Post

      Is it protectable to avoid them using the ad if they stop paying me?
      This would be in your agreement. Most people will abide by an agreement. Just be a little careful about who you work with. And always hint at more to come...
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      People say nothing is impossible, but I do nothing every day.
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  • Profile picture of the author IGrind2Unwind
    This just goes to show that a recession isn't a roadblock as many perceive it to be. It's a matter of getting out there and getting what you know is yours. Would have been awesome to see the full ad though.
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