the sad truth is that many of us have invested in creating educated clients
only to have them quickly snatched up by other marketers that focus on identifying ready buyers rather than educating the clueless.
I recognized this a long time ago and now I often take the quick and easy route
to getting new clients and it has little to do with educating them.
Folks here are spending a massive amount of time to find clever ways to find pain points, help business owners come to conclusions, get them to say yes and generally convince them they should take a specific action.
There are endless threads about it.
Doing it well might make you feel clever but often it is not the best way to build your bank balance. At any given time 97% of the people you are pitching have zero interest so why waste 97% of your energy?
If you want to be in the business of education that's great
if you want to make quick cash working with clients that get it
then just change or at least run a parallel marketing strategy.
The Educator will put out marketing like this:
"Did you know that an unclaimed Google places listing is costing you money every day! It is critical to your business that you claim your listing and built it properly to get more clients. Download this report on why your listing is important...."
The Identifier goes about it differently.
He has realized that educating takes time and conversions are low.
His ads are specifically targeted at folks that have already been educated by
other marketers and now are ready willing and able to pay money to solve the problem.
The identifier will re-target his marketing at folks that have ALREADY been educated and come in with simple ads aimed at folks searching to actually buy right now.
Simple stuff like "Google places expert, affordable and fast, 2 openings left this month".
To continue with the above example I often hear look for unclaimed listings it is a gold mine. Well it may be a gold mine, but keep in mind most miners die broke and tired.
My ideal gold mine was already worked, has huge carts of gold ready to just be wheeled away and the poor sap that did all the work fell into a hole.
My ideal prospect under this example is actively seeking or would raise his hand quickly if I asked do you want to rank higher in Google places. Contact spot 3,4,5 that have done obvious work and tell them how you can get them to spot 1 or 2 and it is a simple yes or no without all the fuss and education.
- I may start to add this point to all my posts. Just because a specific post is about doing X NEVER means I ONLY do X. For this example of course I ALSO have education funnels that are automated but those are not what I would recommend to anyone wanting a pay check before the weekend!
I find it annoying that when a warrior says do X, someone else has to say oh that's dead, do Y. There are a million ways to carve a turkey, this one is simple and profitable but certainly not the only way.