Free Money Pays For Your Client's Advertising

DWolfe

9 years ago

Ewen you are a treasure chest filled with information. Thanks again for another great share !

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1 reply

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Claude Whitacre 9 years ago

A few of the most profitable speeches I've given, were to trade associations, where I got a few manufacturers to agree that my local online marketing service fee would qualify for Co-Op funds.

One talk to a group of dealers for a mattress manufacturer, got me six clients out of the six attendees, because the manufacturer agreed beforehand that my service would count toward Co-Op funds.

Many manufacturers will give 5% of a dealer's purchases toward advertising their product. Usually, split 50/50 with the dealer. If you pitch to a CEO that buys from several suppliers, it's a smart question to ask, "What suppliers offer Co-Op funds toward advertising their products?"

You just have to get approval from the supplier.

I have learned not to base a sale on getting Co-Op funds however, unless I know ahead of time, if they will approve my service.

But if you talk to a manufacturer that has dealers, and they approve your marketing service, you pretty much have their list of dealers, as a perfect prospecting list.
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- ewenmack 9 years ago
  
  An intelligent question would be to ask a retailer
  if he's used up his allowable co-op ad money.
  
  The beauty of this money is that the advertising isn't performance based,
  just run what is allowed and on file.
  
  Best,
  Doctor E. Vile
  
  Thanks
  
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Oziboomer

9 years ago

Originally Posted by ewenmack

For many product based businesses,
their supplier and manufacturer have set aside advertising
money for their stockists.

Regardless of whether the funds are advertised this is always a lucrative source of boosting your marketing efforts.

In many cases where we personally deal with smaller suppliers in obtuse niches there can be negotiated arrangements.

From a retailer's perspective....usually it just takes a conversation with the right person within the organisation to unlock some arrangement.

For some businesses that may be supply of goods for free or at a reduced rate.

It may be for "samples" to be used in advertising.

It may be a credit against purchases related to products you are promoting.

Big companies have allocated funds and small companies have to sometimes be coerced.

Either way I agree it is an under-utilised and untapped resource.

Too often businesses view a co-op marketing scheme as an expense rather than an asset.

I'd suggest the asset approach...or the ROI approach when talking to prospects.

It never ceases to amaze me how many opportunities just float past a business and all it takes is a well thought out approach to re-frame what is right there for the taking.

In these times of revolution within traditional retailing the smart operator is becoming more attuned to the relationships between the upstream supply and the end consumer.

Leveraging every resource is vital if you want to achieve super profits.

Thanks Ewen.

Best regards,

Ozi

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krd123

9 years ago

Originally Posted by ewenmack

For many product based businesses,
their supplier and manufacturer have set aside advertising
money for their stockists.

The even juicier news is that there is billions and billions of dollars
of this money goes unused.

Here's a link to training on how to...

see what types of companies are offering it
approaches to the manufacturer and retailer
what the manufacturer requires to run ad campaigns
what seasons are best for certain types of companies

and a whole lot more.

Go soak up the good stuff here...

http://www.rab.com/public/pr/coop.png

Best,
Doctor E. Vile

Thanks for pointing me in this direction...not sure though where to find the training you speak of above...From the image the link takes me to I'm not sure what I'm looking at...Any advice would be greatly appreciated

Thanks again!

Thanks

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ewenmack

9 years ago

Rab Mobile App Interest Form

Best,
Ewen

Thanks
1 reply

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krd123 9 years ago

Originally Posted by ewenmack

Rab Mobile App Interest Form

Best,
Ewen

Thanks for the app...One more thing...when trying to access the public data base...it seems you have to have some kind of account through a radio network of some sort.

Is this data base no longer available to the public without signing in?
- Thanks
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ewenmack

9 years ago

It always has been a paid service to access the database of manufacturers
who give out advertising rebates to their resellers.

Best,
Ewen

Thanks
1 reply

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krd123

9 years ago

Originally Posted by ewenmack

It always has been a paid service to access the database of manufacturers
who give out advertising rebates to their resellers.

Best,
Ewen

If we pay do we still need to be associated with radio? It seems on the site that that's what they are asking for to gain access.

As for the app, I do see that it is $59 but I'm still wondering do we need that radio managers id to create an account.

Thanks
1 reply

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ewenmack

9 years ago

Originally Posted by krd123

If we pay do we still need to be associated with radio? It seems on the site that that's what they are asking for to gain access.

As for the app, I do see that it is $59 but I'm still wondering do we need that radio managers id to create an account.

Yes there is a way to bypass the radio network
by going direct to Recas.

Here's more info on the benefits on using their app...
https://www.recas.com/static/downloads/RecasMobile.pdf

And here's where to contact them directly...
https://www.recas.com/marketing/products_services/

Best,
Ewen