New Video: Grant Cardone making sales calls

by DaniMc
36 replies
Another awesome video

#calls #cardone #grant #making #sales #video
  • Profile picture of the author SalesGod
    Haha I just watched this video last night. Uncle G is a joke. He has some good motivational stuff and iv actually read the 10x rule that was very good but these particular calls are horrible.
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    • Profile picture of the author DaniMc
      Originally Posted by SalesGod View Post

      Haha I just watched this video last night. Uncle G is a joke.
      5 companies
      Over $100,000,000 annual sales
      4,500 apartment units
      The largest car sales training company in the world

      Who's the joke in this thread?
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    • Profile picture of the author Ron Lafuddy
      Originally Posted by SalesGod View Post

      Haha I just watched this video last night. Uncle G is a joke. He has some good motivational stuff and iv actually read the 10x rule that was very good but these particular calls are horrible.
      Yeah, I know what you mean. He only knocked down a $50,000 contract on one of the calls. Lazy azz, bum.

      Can't understand how he manages to stay in bidness.

      Perhaps you can reach out to him as a courtesy and offer some sales support, before it's too late.
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      • Profile picture of the author SalesGod
        Originally Posted by Ron Lafuddy View Post

        Yeah, I know what you mean. He only knocked down a $50,000 contract on one of the calls. Lazy azz, bum.

        Can't understand how he manages to stay in bidness.

        Perhaps you can reach out to him as a courtesy and offer some sales support, before it's too late.
        Why would I reach out to him ? He makes WAY more money then I do and he has a successful business. Pretty sure he doesn't need me.
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  • Profile picture of the author SalesGod
    I agree those results are impressive. Let me ask you this. Witch one of those has to do with phone sales? If you think those sales calls he's making are that of a pro your in trouble. If this is his selling style on the phone then he shouldn't be teaching it.
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  • Profile picture of the author SalesGod
    Listen I follow grant cardone and iv seen some reall good calls from him but this video isn't one if them. What specifically gets you excited about these calls? I'd like to hear the positive cause I can pick apart the negative parts all day long.
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    • Profile picture of the author umc
      Disclaimer: I didn't watch the video and the only Cardone video I've ever seen was one where he tore apart some kid and looked like a total douche. I did come here with some interest into what went on with this particular situation since I saw the last one people talked about. With that said....

      Originally Posted by SalesGod View Post

      What specifically gets you excited about these calls? I'd like to hear the positive cause I can pick apart the negative parts all day long.
      Uh, if he landed a $50k deal that would be pretty exciting, no? Did he do that wrong?

      Where are your videos? Surely you're sharing your wisdom, right? It is easy to pick apart others from afar, harder to replicate what they do when they're successful.
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      • Profile picture of the author DaniMc
        Originally Posted by umc View Post

        Disclaimer: I didn't watch the video and the only Cardone video I've ever seen was one where he tore apart some kid and looked like a total douche. I did come here with some interest into what went on with this particular situation since I saw the last one people talked about. With that said....



        Uh, if he landed a $50k deal that would be pretty exciting, no? Did he do that wrong?

        Where are your videos? Surely you're sharing your wisdom, right? It is easy to pick apart others from afar, harder to replicate what they do when they're successful.
        I think he is probably a somewhat douchebag in real life. I mean, he is always trying to be nice - but there is definitely a huge ego at work. You never know how much is theatrics, and how much is real. It seems he has a pretty happy life and family. And, his employees love him. The video you reference was staged I think - that kid is still working for him and doing well.

        That said - the content he puts out is very solid. The 10X Rule audiobook is a life changing experience for many. Don't read the book - listen to the audio.
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        • Profile picture of the author umc
          Originally Posted by DaniMc View Post

          I think he is probably a somewhat douchebag in real life. I mean, he is always trying to be nice - but there is definitely a huge ego at work. You never know how much is theatrics, and how much is real. It seems he has a pretty happy life and family. And, his employees love him. The video you reference was staged I think - that kid is still working for him and doing well.

          That said - the content he puts out is very solid. The 10X Rule audiobook is a life changing experience for many. Don't read the book - listen to the audio.
          Thanks. Unfortunately that was my first impression of him and I wasn't the only one walking away with some level of disgust, but even that if it was actually real wouldn't mean that he had nothing to offer. I love audiobooks, so I'll look up the 10X Rule and give it a chance. I always like to learn.
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    • Profile picture of the author Ron Lafuddy
      Originally Posted by SalesGod View Post

      Listen I follow grant cardone and iv seen some reall good calls from him but this video isn't one if them. What specifically gets you excited about these calls? I'd like to hear the positive cause I can pick apart the negative parts all day long.
      The same thing that should get you or any sales person excited.

      1. First he states to the camera that he's going to make some money
      right now, by getting on the phone and calling.

      2. He gets on the phone and DOES IT.

      And YOU...are stuck on his technique??

      Who cares about his technique.

      This guy is all about hammering out big ticket sales - right now!

      He is a sales "wild man" who has the guts to ask his customers if they want him to be successful.

      (I'm not concerned with his personal quirks here. Just the sales stuff, ok?)

      I enjoy watching him push the call into a sale.

      After 40 some years in sales, I understand exactly what he is doing.
      I understand the hunger, the drive, determination and desire that he
      brings to the calls.

      I also understand that it's rare to find those things in most salespeople.

      That's why more things aren't sold.

      Here's a question for any salespeople reading this:

      Have you ever run out of buyers?

      No?

      Me, either.

      I've worked in some very competitive industries (long distance service, over land lines, for instance).
      None of my competitors ever ran out of buyers, either.

      The sad fact is: none of us ever comes close to satisfying the buying potential that is always available to us.
      We do alright, but we fail to satisfy all the potential that is there in the marketplace, waiting to be served.

      I see Cardone's employees standing there watching him, instead of following his example.

      I'm reminded that, try as he might, Grant cannot transfer his "fire" to those employees.

      It's not technique that they lack. It's not a lack of qualified prospects, either.

      It's a lack of Desire. That's something he can't train them for.
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      • Profile picture of the author DaniMc
        Originally Posted by Ron Lafuddy View Post


        After 40 some years in sales, I understand exactly what he is doing.
        I understand the hunger, the drive, determination and desire that he
        brings to the calls.

        I also understand that it's rare to find those things in most salespeople.

        That's why more things aren't sold.

        Here's a question for any salespeople reading this:

        Have you ever run out of buyers?

        No?

        Me, either. And I've worked in some very competitive industries (long distance service, over land lines, for instance).
        None of my competitors ever ran out of buyers, either.

        The sad fact is: none of us ever comes close to satisfying the buying potential that is always available to us.
        We do alright, but we fail to satisfy the need/want, the potential that is there in the marketplace, waiting to be served.

        I see Cardone's employees standing there watching him, instead of following his example.
        I'm reminded that, try as he might, Grant cannot transfer his "fire" to those employees.

        It's not technique that they lack. It's not a lack of qualified prospects, either.

        It's a lack of Desire. That's something he can't train them for.
        This is great. I have never been one to get hung up on technique. You can see in any of my posts about sales - I focus on the drive. I'd rather have an 80% solution and just hammer away.

        If I could hire a salesperson with perfect technique but who gets comfortable, or an 80% salesperson who will never get comfortable - the choice is easy.

        So many people here in the past get hung up on details. The answer is easy - become the best - not at technique - but producing results. There are many ways to that position.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by DaniMc View Post

          This is great. I have never been one to get hung up on technique. You can see in any of my posts about sales - I focus on the drive. I'd rather have an 80% solution and just hammer away.

          If I could hire a salesperson with perfect technique but who gets comfortable, or an 80% salesperson who will never get comfortable - the choice is easy.

          So many people here in the past get hung up on details. The answer is easy - become the best - not at technique - but producing results. There are many ways to that position.
          I'm a Technique guy. I'm the guy that's hung up on technique. One reason is, it's something I can teach. I can't teach ambition, energy, willpower..

          But I will say this, having a great technique pales in comparison to having the will to sell.

          I haven't watched the video yet. In my own sales, I concentrate on technique, because it decreases the wear and tear on me and the client.

          But I've seen salespeople (myself included, in my early days) plow through sales with almost no sales knowledge at all.

          One of my favorite quotes comes from the movie, Batman Begins.

          Bruce Wayne is being trained to fight, and his trainer is beating him severely.

          And The trainer yells, "The training is nothing! The will is everything!"

          Having absolute certainty in your ability, and the certainty that the client should buy.....carries the bulk of the weight of the sale. My guess is, Cardone has that in spades.

          I wonder if his training matches his own personal selling? Some sales trainers teach one thing, but sell in a completely different way.
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  • Profile picture of the author DaniMc
    Let's talk about the video - I personally like the way he bones up and jumps in to make sales. At his level of success, this is completely unnecessary. He has some very competent managers in place.

    I also think it is really cool how he relates to his prospects as if they owe him the conversation and the sale is already a done deal.

    I never get sales calls with that sort of certainty. I can definitely do a better job in this aspect.
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  • Profile picture of the author SalesGod
    I don't have time to type out everything I wanna say right now to prove my point of view. I will post here by tonight when I have the chance and I'm sure anyone who actually closes over the phone on a daily basis will agree with me after they read what I have to say.
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  • Profile picture of the author Michael Nguyen
    The point of the video is NOT about technique. Take from it what you will but this video should be view more from the angle of work ethic.

    The video inspires, how to make your own luck, how to not care if the deal doesn't go through, how to not waste time (eg standing around and watching him, should have gotten it by now, how to work fast and make lots of calls, how to close and keep it closed, how to lead the team and show them the boss is in it with them...

    Could go on and on. I have made more money with GC's material and learning from his work ethic than any other sale guru / motivational speakers.
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    • Profile picture of the author AarenE
      Lots of people say that the overly eager, in your face style of selling comes across very needy and "salesy". That overly enthusiastic can be off putting.

      Isn't Grant doing just that? Or is there a difference here that anyone can spot that makes him successful at using that energetic style?
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      • Profile picture of the author bizgrower
        Originally Posted by AarenE View Post

        Lots of people say that the overly eager, in your face style of selling comes across very needy and "salesy". That overly enthusiastic can be off putting.

        Isn't Grant doing just that? Or is there a difference here that anyone can spot that makes him successful at using that energetic style?
        I think it's because people know when enthusiasm is just a technique, and when there is
        a desperate salesperson.
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      • Profile picture of the author joe golfer
        Originally Posted by AarenE View Post

        Lots of people say that the overly eager, in your face style of selling comes across very needy and "salesy". That overly enthusiastic can be off putting.

        Isn't Grant doing just that? Or is there a difference here that anyone can spot that makes him successful at using that energetic style?
        I'd subscribe to his YouTube channel and watch a few of the free videos. You'll soon see he is consistent in displaying this energy level. Plus you'll learn a lot.
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      • Profile picture of the author quadagon
        Originally Posted by AarenE View Post

        Lots of people say that the overly eager, in your face style of selling comes across very needy and "salesy". That overly enthusiastic can be off putting.

        Isn't Grant doing just that? Or is there a difference here that anyone can spot that makes him successful at using that energetic style?
        Who he is calling is an important part of this video; they've already bought into 'Grant Cardone'.
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        • Profile picture of the author bizgrower
          Originally Posted by quadagon View Post

          Who he is calling is an important part of this video; they've already bought into 'Grant Cardone'.
          Which seems to be a consideration in all his videos I've seen.
          Wheat from chaff.
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        • Profile picture of the author Ron Lafuddy
          Originally Posted by quadagon View Post

          Who he is calling is an important part of this video; they've already bought into 'Grant Cardone'.
          There's some truth in what you say but I think there's something more important going on.

          The guy who took the $50k deal, is also sold on spending the money to have his sales people trained

          Cardone asks him about it and the guy explains why it's important to him.

          That's a crucial part of the deal and it is separate from being sold on Cardone.

          Once need is established in the buyer's mind, it's only a matter of Grant or someone else convincing the prospect that he has the right sales training program for the job.

          In another video, Grant laments about auto dealers who will spend millions of dollars to open a dealership but won't spend $20,000 to train their salespeople.

          The need hasn't been established for those dealers.
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          • Profile picture of the author ewenmack
            I know that the superstar sales guy I'm mentoring
            wants more than what Grant Cardone offers.

            He's already self driven so doesn't need Cardon's
            "here's how it's done."

            He wants real techniques and the reasons for them
            in each part of the call.

            When I say superstar, he broke the previous record
            of biggest deal brought in by 50x in a company that's
            been around since 1804..

            The need for real technique was wanted by
            the next top sales people in the room also.

            Motivating them by using different methods by management
            turned them off until it got so bad they walked out and so did
            80% of the revenue that office generated.

            Superstars come with hard core drive,
            they just want the very best in world technique
            and an environment they can excel in.

            Sales training is broken because it caters to the lower
            group.

            This means money is lost by not recognizing
            future superstars, recruiting them and nurturing them.

            When catering to the bottom tier salespeople,
            no matter what methodology is used and taught by the trainers
            will never yield the same breakthroughs superstars with the best
            training will create.

            Let me also point out these superstars want to know the principle
            behind the technique so it can be transferred into other situations
            which make them nimble and self adjust quickly on the call.

            This is my insights working with one who broke many records.

            Best,
            Doctor E. Vile
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            • Profile picture of the author Claude Whitacre
              I could only take 20 minutes of "Your fear is higher than your skill" or whatever he kept saying.

              I guess he "closed" one guy for $54,000. But the guy was already sold. The rep already got the agreement from him, and handed the phone to Cardone.


              Did Cardone call the MLM guy and get a deal from a referral? If he did, good for him. But we didn't see it. We saw Cardone sell $1,500 worth of books to an established client, and get a referral (Nothing wrong with that at all), and then just put the cap on a done deal.

              What this proves to me, is that Cardone has an aggressive sales staff calling car dealers, to set up speaking engagements and sell coaching packages. He gets handed deals that are 95% closed, and he seals he deal.

              I did watch another of his videos where he took someone from "Maybe" to close the deal. That was selling. It was phone closing a sale that was hanging in the air, that a rep couldn't close. It's also possible (since I don't know Cardone's process), that all deals need to be finalized by him. I don't know.

              It is impressive, but not as an example of selling. It's impressive as an example of what a motivated room of phone reps can accomplish.

              I may force myself to listen to the rest after lunch. Now I'm watching the rest........

              And I see that the video just repeats itself at the 22 minute mark.

              Automobile sales trainers all sound like this to me. Overpowering, brash, overdosing on caffeine. Like a Mafia hitman on crack. But in a phone sales room, my guess is that anything less than that kills momentum.

              I'm not criticizing the process, or Cardone's success. But you didn't see any selling here, except for the books. But $1,500 in 5 minutes isn't junk, either.
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              • Profile picture of the author SalesGod
                Originally Posted by Claude Whitacre View Post

                I could only take 20 minutes of "Your fear is higher than your skill" or whatever he kept saying.

                I guess he "closed" one guy for $54,000. But the guy was already sold. The rep already got the agreement from him, and handed the phone to Cardone.


                Did Cardone call the MLM guy and get a deal from a referral? If he did, good for him. But we didn't see it. We saw Cardone sell $1,500 worth of books to an established client, and get a referral (Nothing wrong with that at all), and then just put the cap on a done deal.

                What this proves to me, is that Cardone has an aggressive sales staff calling car dealers, to set up speaking engagements and sell coaching packages. He gets handed deals that are 95% closed, and he seals he deal.

                I did watch another of his videos where he took someone from "Maybe" to close the deal. That was selling. It was phone closing a sale that was hanging in the air, that a rep couldn't close. It's also possible (since I don't know Cardone's process), that all deals need to be finalized by him. I don't know.

                It is impressive, but not as an example of selling. It's impressive as an example of what a motivated room of phone reps can accomplish.

                I may force myself to listen to the rest after lunch. Now I'm watching the rest........

                And I see that the video just repeats itself at the 22 minute mark.

                Automobile sales trainers all sound like this to me. Overpowering, brash, overdosing on caffeine. Like a Mafia hitman on crack. But in a phone sales room, my guess is that anything less than that kills momentum.

                I'm not criticizing the process, or Cardone's success. But you didn't see any selling here, except for the books. But $1,500 in 5 minutes isn't junk, either.
                This is pretty much exacally what I was going to say I just didn't have time to write it out right then and there when I saw this thread. I guess when I have an objection to the video I get blocked by DaniMc instantly before I can explain so I'm glad Claude got the point across here. Like I said there's know doubt grant is successful just in this particular video I didn't see any real sales going on.
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              • Profile picture of the author dave147
                Originally Posted by Claude Whitacre View Post

                And I see that the video just repeats itself at the 22 minute mark.
                wasn't that a relief
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  • Profile picture of the author misterme
    If I was the guy he called, hammering away with "give just one name!!! One name I can close!! You want me to make money doncha? Give me one name!" -- I'd hang up on him because there's no way I'd give up one my colleagues or friends to put them through this type of treatment. It's not a matter of Cardone is successful has companies millions in sales blah blah. It's that you get treated like this, so after the sale, after you bought and got what you wanted, this is the kind of stuff that makes you not want to deal with that salesperson anymore and goodbye.
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    • Profile picture of the author DaniMc
      Originally Posted by misterme View Post

      If I was the guy he called, hammering away with "give just one name!!! One name I can close!! You want me to make money doncha? Give me one name!" -- I'd hang up on him because there's no way I'd give up one my colleagues or friends to put them through this type of treatment. It's not a matter of Cardone is successful has companies millions in sales blah blah. It's that you get treated like this, so after the sale, after you bought and got what you wanted, this is the kind of stuff that makes you not want to deal with that salesperson anymore and goodbye.
      Are you sure you would feel this way with someone who has basically been a sales mentor and has earned your business many hundreds of thousands in sales? That is what I see in that conversation.

      If one of my mentors called me right now and said "I need someone to sponsor my event - give me some names. Give me someone I can call right now and get that done" - I would not hesitate.

      Right now I pay two coaches $1,000/mo each (one is a sales coach and one is a business coach). Either one of them could call me and ask me for referrals - and I would give it to them with no hesitation. Why? Because I KNOW the person will get tremendous value. I KNOW they will thank me. I KNOW that $1,000/mo will turn into $20,000.
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      • Profile picture of the author Claude Whitacre
        Originally Posted by DaniMc View Post

        If one of my mentors called me right now and said "I need someone to sponsor my event - give me some names. Give me someone I can call right now and get that done" - I would not hesitate.

        Right now I pay two coaches $1,000/mo each (one is a sales coach and one is a business coach). Either one of them could call me and ask me for referrals - and I would give it to them with no hesitation. Why? Because I KNOW the person will get tremendous value. I KNOW they will thank me. I KNOW that $1,000/mo will turn into $20,000.
        I know that this is true.

        I used to get calls from the Glazer-Kennedy organization selling events at $1,500 a ticket.

        Of course, they were only calling clients and higher end customers. Of course, they knew I would take the call.. I rarely bought (or had already bought), But I know this for a fact. If Kennedy would have spent two days on the phone himself, he could have just about filled the room personally.

        And of course, if he would have called, I'd give him a referral, or anything he wanted...pretty much. And Kennedy doesn't sound like he's on Crack.

        On the other hand, the manic behavior is a major turn off to me. I doubt that I would choose someone like that as a mentor in the first place. But car guys are a different breed.

        If I had a phone sales room, I'd pay big, just to see his operation for a day.

        But I had 200 newsletter subscribers (paid $39 a month), and I knew that a call to the list wold get me 50 sales to whatever new event I was putting on, or any new product I was putting out. It's getting that initial sale that is so hard.
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  • Profile picture of the author SalesGod
    Looks like he deleted the part where he replied to my first response where he went haywire and said I'm officially blocked lol. It's ok, salesgod always forgives, your still going to sales heaven DaniMc
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    • Profile picture of the author DaniMc
      Originally Posted by SalesGod View Post

      Looks like he deleted the part where he replied to my first response where he went haywire and said I'm officially blocked lol. It's ok, salesgod always forgives, your still going to sales heaven DaniMc
      Your first comment was that Grant Cardone is a joke. I don't do pissing matches - but I also do not enjoy people who take every opportunity to be negative and try to be superior. And from what I have seen from you here on WF - that is all you know how to do.

      It seems every post you make here is jumping on someone or patting yourself on the back. So, for that reason, I will ignore you from now on. Just don't have time or energy for negative people. My life rocks - because every chance I get - I delete negative people from my existence.

      Maybe if you were less insecure, you could actually make great contributions to the people around you.
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      • Profile picture of the author SalesGod
        Originally Posted by DaniMc View Post

        Your first comment was that Grant Cardone is a joke. I don't do pissing matches - but I also do not enjoy people who take every opportunity to be negative and try to be superior. And from what I have seen from you here on WF - that is all you know how to do.

        It seems every post you make here is jumping on someone or patting yourself on the back. So, for that reason, I will ignore you from now on. Just don't have time or energy for negative people. My life rocks - because every chance I get - I delete negative people from my existence.

        Maybe if you were less insecure, you could actually make great contributions to the people around you.
        Got it. I simply state what works when selling over he phone and when I see a thread or post giving bad advice I correct it. What do you think helps out new salesman more. Talking in circles around there question like some here do or giving them exactly what there looking for without any BS? I have PMs from respected warriors here with 1000s of posts saying they agree with my sales style, asking me questions, and follow me here on the forum. These are people you'd never think would PM me to say that and I keep it confidential out of respect. Don't take it as a ego thing, everything I say here is useful to the struggling salesman. I also enjoy many of your threads. Goodluck.
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        • Profile picture of the author sooWoo
          Originally Posted by SalesGod View Post

          Got it. I simply state what works when selling over he phone and when I see a thread or post giving bad advice I correct it. What do you think helps out new salesman more. Talking in circles around there question like some here do or giving them exactly what there looking for without any BS? I have PMs from respected warriors here with 1000s of posts saying they agree with my sales style, asking me questions, and follow me here on the forum. These are people you'd never think would PM me to say that and I keep it confidential out of respect. Don't take it as a ego thing, everything I say here is useful to the struggling salesman. I also enjoy many of your threads. Goodluck.
          I would like to see a script or a video recording of you making sales since you seem to be very knowledgeable about it.
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          • Profile picture of the author SalesGod
            Originally Posted by sooWoo View Post

            I would like to see a script or a video recording of you making sales since you seem to be very knowledgeable about it.
            Im actually in the process of putting together a collection of recordings for training purposes. (New hire training at my company)
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        • Profile picture of the author Claude Whitacre
          Originally Posted by SalesGod View Post

          Talking in circles around there question like some here do or giving them exactly what there looking for without any BS?
          I think that's a valid question. We don't directly answer the question because;
          1) It's the wrong question to ask, and the answer won't help. For example, "I have cancer. How much aspirin should I take a day to cure it?"......or........

          2) The question shows a complete lack of knowledge of the subject, and the guy needs to have a base of knowledge or experience, before we can offer useful help. For example; "I want to sell door to door, and have never done it before. What's the best style of pants to wear, to really close sales?"

          I'm exaggerating to make a point. But that's the answer. It's not because we don't know. It's because our direct answer won't help at all.
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          • Profile picture of the author SalesGod
            Originally Posted by Claude Whitacre View Post

            I think that's a valid question. We don't directly answer the question because;
            1) It's the wrong question to ask, and the answer won't help. For example, "I have cancer. How much aspirin should I take a day to cure it?"......or........

            2) The question shows a complete lack of knowledge of the subject, and the guy needs to have a base of knowledge or experience, before we can offer useful help. For example; "I want to sell door to door, and have never done it before. What's the best style of pants to wear, to really close sales?"

            I'm exaggerating to make a point. But that's the answer. It's not because we don't know. It's because our direct answer won't help at all.
            Your not one of the people I'm talking about. I agree with the majority of the stuff you say.
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  • Profile picture of the author joncoates89
    Originally Posted by DaniMc View Post

    This is a legendary YouTube video. Thanks for sharing. I remember this!
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