I was thinking about creating a sales funnel for selling web design and copywriting services (and eventually SEO somehwat).
Here's my question...
I'm always pretty strapped for time, and my love for affiliate marketing stems mainly from sales coming in whether you are there or not once the process is systematized properly.I want to do the same thing with my agency work as well.
Have any of you successfully gotten payment from a client purely through a sales funnel? No phone consultation, one on one or otherwise?
To remove some of the variables, this entire sales funnel would be designed for one niche and the same ideal client across the board. Nothing based on competition would be sold on autopilot (for instance, the price you charge for SEO/PPC is extremely variant because the pricing fluctuates a lot on competition level / search volumes).
Knowing I am targeting one niche, with a fairly firm grasp for them, my plan would be this:
1. FB Ads
2. Free 3 or 7 day email course for lead bait on how their website is making them lose money
3. Sell them on web design (I am going to be using a really awesome wordpress theme for me, one which plays into my upsells but will take minimal amount of time for me to setup)
The web design will be a flat fee, playing around with the $700 level, less than a $1,000 and total profit margin with this would be between $580-652 dollars (even if I outsource the website setup).
Goal would be to write an effective email follow up and perhaps video presentations that gets them to buy the website design without me doing the one on one consult typical in these situations.
After that purchase, I would upsell them on creating a full fledged email course and graphic designed white paper as a lead bait for their target audience (the copywriting portion).
This upsell would be presented to them pretty much right after they buy the web design (and the web design would include 4 pages of content for the site).
Only after those 2 hoops are passed, do I really want to bring up the SEO and PPC conversation.
It sets them up with a good foundation for me to work with those two mediums for them (instead of some crazy bad godaddy website builder site), and they are at this point someone who trusts me since they're already my customer (and hopefully happy).
For more experienced offline warriors, what are your thoughts on this process? Have you attempted anything similar?
Love to hear a case study if possible (or pointed in that direction if one exists on here) where someone has semi-automated the sales process (without the typical answer of hiring a sales guy to do it for you, that has always ended badly for me).
Talk soon guys!
P.S Happy new year!