I've been incorporating a "there is no such thing as a bad lead" mentality into my thinking and actions and it's been helping me to think outside the box so as to be able to extract value from those whom I may not have traded value with.
I am sure a lot of you are already doing this. However, I think in 2016 every single one of you should be bartering like your life depends on it (where possible). Here's why...
I have 100000% full faith and confidence that we will find ourselves in another recession in the next 12-18 months (if you asked me I'd say right around election time). Every single indicator is there. The foremost indicator is that we have experienced a recession either mild or severe in every single decade of modern history (history always repeats). Stocks are way over valued, oil is way too cheap, too many dollars in circulation, and we are 20 trillion in debt... All these things are set to correct themselves... they always do.
So, rather than to speak to a business owner who sees value in what you're offering and doesn't have the funds maybe you can trade him... here are some random ideas... Qualifier: I am not saying any of these are good ideas. Just random ones! lol
- "Ok, Mr. Restaurant Owner, how about you give me $X worth of food here that I can space out over a year in exchange for my help." Then you can turn right around and go door to door selling those 50% off coupons to the folks around the corner from him...
- "Ok, Mr. Business owner, I see you don't have the funds for a new web site. $1,000 may be a bit too much at this time, how about I become your merchant processing representative, that way the credit card company pays me so you don't have to?"
- "Ok Mr. Business owner, I understand you can't afford this service I am offering, but can you introduce me to 3 or 4 business owners who might find use? That way I can make it half price / cheaper for both of you."
- "Ok Mr. Business owner, I see you have a few extra spaces in your employee only parking lot and parking is pretty expensive around here. Do you mind if I just rented out those spots to a working mom or dad for cheaper than what they pay now and just pocket the cash in exchange for the service I am offering?
This is a simple thing I am doing to arm myself against what I see heading our way... "there's no such thing as a bad lead!"