Easiest cold calling method for Web Design, SEO, Mobile Sites..Anything.

Hi there,

So this isn't really a method, but part of one which makes it ridiculously easy to generate qualified leads.

This is easy to remember:

P.P.S - problem, problem solution; the problem they have now, the problem of why they haven't got it yet, and finally.. your solution.

You first qualify for interest (if the person is still listening to you after your hook then you have enough interest)

Then you say: When was the last time you looked into a new website? SEO, Mobile, PPC optimization et al.

They will usually tell you at this point it's too expensive.. so you say.. aside from the price, you still think a new ______ is a good idea?

Then they will say YES.

Then you can give them your solution.

'You're exactly the sort of business owner who I can help.. because_____'

Then you reframe whatever objection they have into a reason for buying now.

I usually go back to qualifying after that point, asking about their average order value, comparing the initial investment to what amount of net profit they anticipate.

This seems to work because you aren't shying away from the objections or pretending they don't exist. You get very little stalls when you do this right at the start of the process too.

It really works.

Matthew