Trying to Market New Roof Services In CA

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Best,
Doctor E. Vile

We have a few roofing companies that work the area.

The more expensive and professional company uses a combination of methods to ensure success.

Misterme brings up the "Trust" factor and this is a biggie.

Anytime you drive around my neighbourhood you will see small signs in people's yards where either the work is being undertaken or has been done.

The company offers an incentive after a client is committed to allow them to display their signage....builds trust.

Usually their sales reps are busy offering free roof inspections.

They already have a good idea that the roof has issues because of age or missing flashing, end-caps or the discoloration of the surface.

Usually the salesman will immediately point out areas of damage that could cause major damage internally to the house resulting in larger repairs or insurance claims etc.

Before storm season is when they are most active and most successful because they provide "PROOF" that not having your roof tied down will result in far more major damage than one that is in pristine condition.

The fear of loss is emphasised.

The company is usually at least 25% more expensive than their closest competition.

Many little benefits that they offer help build the value in the sale.

Leaf shield - or gutter guard.

Custom colouring both tiles and gutters.

Extra tiles and repair kits for future use.

Plenty of "Street appeal" photographs of what the restoration will look like.

Incentives for multiple bookings...relatives...neighbors...etc

Donations to charity or school of your choice.

Regular free check-ups for 5 years. --- this gives them opportunity to add extra services and to gain referrals each and every year they visit.

They always ask for the names of the neighbors....things like...oh...I noticed...see that small damage on...oh what was his name? I was just there the other day and...on the tip of my tongue...anyway I'm due to go there next but I ha five minutes to spare so I just popped in to check back with you.

Often you will volunteer there neighbour's name and then they go next door and....well you can work it out.

Ron has some great points also.

Plus there are a few insights I can share with you inn regards to using Google earth.

One company who sold sheds had an active team working on identifying properties from satellite images.

It works for swimming pools and it could also help identify the "larger" clients as Jason pointed out.

I would also hesitate to say that the use of "DRONES" could also prove fruitful.

It could be a good angle to offer a immediate drone inspection where the home owner can watch on screen as the salesperson points out areas that need attention.

That is then followed up with the "physical" inspection.

Nothing beats someone trudging around on the roof for 30 - 45 minutes or so.

The homeowner expects a "five" minute inspection.

When the inspection takes 45 mins and the person comes down and says "Yes...I found a few problems."

"I'll detail them and put it in a proposal to you"

"It could be worse than I thought and it is just lucky we got up there when we did...you know those storms that are coming...well I don't want to alarm you but...we see a lot of homeowners who wish they'd taken action a lot sooner"

...."anyway...it'll be in my detailed report and then you have all the facts"

"When is a good time for me to come back and drop off my findings?"

When they come back they have a full outline of what needs to be done...and more importantly what they "think" should be done plus they have testimonials and more supporting evidence of what they do.

Plus they have all the objections answered.

Plus they have the finance applications etc.

Plus they have their booking calendar that is always nearly "Fully Booked" for months in advance but they do have...possibly....one slot...but it depends...because the other salesman is also seeing someone at number 11 who was pretty desperate to get their's done before the next rain.....

Oh wait...I better call the boss and just check that what I'm showing you is actually available....

...and so on.

That company owns this neighbourhood when it comes to roof restoration.

They are the longest established and the most profitable.

Drive around you see their results everywhere.

They have used the same formula for at least 25 years that I've witnessed and they are genuinely the best solution...they only people that don't choose them are the ones that get someone else to fix their roof and then their either sell their home before the problems resurface....

...or they are calling them up in a few years time bitching about the guy that promised to give the roof two coats of "Super XYZ" ...and now look at it....that B&st%#d took my money and now their phone is not working.

That is why they can charge such a premium price.

They do their job well from sales and marketing right through to delivering the result and following up.

if you can't tell I love companies that do it all well and stick around because they are the ones that you like to work with and also emulate.

Best regards,

Ozi

I have no idea if this gets them any business but I noticed it AND looked at the roof!

Would also work for a landscaping company if the arrow pointed down!