Marketing a Residential Alzheimer's Facility
I'm fairly new here and I know that I haven't provided much value, yet, but I'm hoping the group can help with some ideas. I have a client that provides Alzheimer's care in residential homes. He offers all of the services you'd find at a large Alzheimer's facility, but does it in a home setting. He has 5 local homes that he's converted into memory care facilities. He provides 2 nurse, 24 hours and has 1 memory care physician that bounces around to the 5 locations as necessary.
I think he has a terrific business model and I'd love to be able to help him out, but I don't know if it's within my wheelhouse. My client contacted me for digitally market his business (website and social media). My concern is that his targets aren't using the internet the same way other generations are.
My initial thought to help is an EDDM a piece that introduces the services and directs targets to the website to find more info and contact my client. I also thought targeted facebook ads might be beneficial.
My question for the group... How can I, most efficiently, get the word out about my clients business offline? Any thoughts, insights, ideas are welcomed. Thank you!
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savidge4 -
Thanks - 1 reply
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arrival7 -
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Virtualghost -
[ 1 ] Thanks
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