Everyday I get bunches of messages about how to use Facebook Ads or join a Facebook group/mastermind. It seems everyone is locking their businesses into Facebook, worse than they did with Google, at one time.
Do you ever stop to think about how dependent your business may be on Facebook? Does it concern you?
I realize they offer a great way to target your ad messages, but there are other sources that do the same thing.
I'm not fond of their requirement that a business can't have a Facebook advertising account without it being attached to a personal account. I have many clients who are older and don't see the point of having a personal Facebook account and don't want their personal and business combined.
Why does everyone run their masterminds through Facebook, and not some other source or forum?
I started using FB back in 2005, the olden days when they didn't sell ads, but you could by 10,000 'flyers' for around 25.00. I really only use FB now for clients. I don't like how they take your money, but don't offer ways to directly contact them(other than email form) when there is a problem.
For most of my clients, FB ads don't work that well, maybe because my clients offer services to the more affluent or they're b2b.
I'm just seeing more, and more of the free internet being voluntarily diverted through FB, and wondering what will happen when they start to charge for everything, because we gave them the power to do so?
You know, the same way many gave Google the power they have, and Google just recently scr*wed small businesses with the 'snack pack'. Hmmm...... just wondering...