Designing a marketing brochure, should I use a picture of a guy or girl on the cover?
I'm getting a marketing brochure designed that's specific to medical treatments for sports related injuries. For example, Corticosteroids for Tennis Injuries. This is going to be print marketing, and left in tennis stores, schools, etc. Guys and girls both play tennis obviously. But from a marketing standpoint, what would hit a bigger audience and generate more phone calls to the medical office?
The way I see it, a guy would be more likely to look at the brochure if it was a fairly attractive girl, but may be less inclined to call because of the whole "girl playing sports" condescending attitude. It is what it is - stereotypes still exist.
On the other hand, maybe a girl wouldn't be so affected by a good looking guy on a brochure, and would still call, because of the perceived "male superiority" in sports?
That's just my opinion though, tennis is a sport where both the men and women excel and have equal popularity.
What do you guys think?
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