Seeing as how website development is my full time profession (I do IM on the side), when I usually see websites like these, especially Wix, I usually recommend a redesign. But the truth is, this site isn't terrible. I may recommend a copywriter to optimize the content, and maybe a few minor changes, but I feel to give him the "biggest bang for his buck", he could keep the site & spend his money on some other IM service.
Which leads to my question...if this were your client, what service or services would you start him off with? He's a good guy who really cares about his customers and wants to succeed, so I really want to ensure whatever I offer him, is going to show visible results. Whatever the service, I'd like to keep his total expenses under $1000.