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Is anyone doing any direct person to person teaching?

by gjabiz
10 replies
I'm testing some new (and old) courses. Starting with craigslist ads and then later in FEB with newspaper ads.

Offering classes/courses and workshops in a variety of subjects.

Already have my first class booked, 4 people (writers) who want to learn how to write and market specialty reports. They each paid 125 bux, for a 4 hour workshop on a Sat. morning at local library. Once I run a few classes, will get backends in place, probably time limited memberships or support groups.

I want to turn my craigslist and a Saturday into 1000 dollars, nearly all profit.

It is actually a throw back to the before the Internet days.

Some people, myself included, just can't learn as quickly on our own, so a face to face, classroom instructor works best for me.

Also, any ideas for an interesting course, one which you might take if it was offered locally?

Thanks for your attention.

gjabiz
#direct #person #teaching
  • Profile picture of the author animal44
    I do, mostly one on one. We have done paid workshops.

    I'm not much of a group learner myself, I prefer to take an idea and add my own twist, and then test test test, until I get it to work for me...

    I teach how to market small businesses, things like JVs, email marketing, creating your USP. I rarely teach online stuff anymore, unless it comes up.

    I'd suggest ordinary people (mere mortals, not those who hang out on forums like this) want to find out how to run and promote an online shop. They want to find out how to make money around their normal day... i.e. a second job or something they can do between child care duties or elderly parent care.

    We also help unemployed start their own simple businesses - we provide the marketing and internal procedures, they provide the skills. e.g. window cleaners, lawn mowing, handyman... In return we take a share of their profits.
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    • Profile picture of the author gjabiz
      Originally Posted by animal44 View Post

      (edited by gjabiz) .

      They want to find out how to make money around their normal day      ... i.e. a second job or something they can do between child care duties or elderly parent care.

      We also help unemployed start their own simple businesses - we provide the marketing and internal procedures, they provide the skills. e.g. window cleaners, lawn mowing, handyman... In return we take a share of their profits.
      Thanks animal44.

      There is ONE huge insatiable DEMAND (online and off) and that is

      for a better life. Or self improvement, or buying happiness with money sort of thing. Many people want more or different from what they CURRENTLY have.

      And within this desire for better than what they have, lies a demand for how to make more money as well as other life enhancing demands.

      Not to bore, but just a bit of background.

      I was a local county Job Coach/Job Developer finding work for what we labeled the "disabled". From this experience I started a Resume business which was doing 1000 bux a day from just 2 clients.

      I created and developed workshops, such as Job Readiness, Interview Skills, etc. which are still in use 25 years after they were first used. With thousands of hours of In Services, Worshops, Training programs required by the various jobs, I've accumulated a bit of knowledge.

      I was an instructor for New Horizons Computer Training Center and also a computer trainer at a not for profit center for a few years too.

      OK, enough of that.

      My point is. I have skills, knowledge and experience to share.

      AND so do YOU (all of you).

      There is a huge DEMAND, as we see here everyday for people who want to learn, and to improve their lot in life.

      There is DEMAND for learning Internet Marketing skills, and you might be able to turn your Saturday morning into a quick 1,000 bux, because...

      other people are willing to pay you for what you know.

      Parlay that "found" money with your IM ventures, and you can see how it might allow you to rapidly expand any and all IM things, especially in being able to outsource much of the daily mundane.

      So, I'm excited.

      And testing various offers and presenting classes, my craigslist promotions have just gotten started. It is very promising.

      Thanks for you time and attention, and for being a sounding board and thanks to all who share their ideas, it only takes one to spark the fire.

      gjabiz
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      • Profile picture of the author Oziboomer
        Originally Posted by gjabiz View Post

        I have skills, knowledge and experience to share.

        AND so do YOU (all of you).

        There is a huge DEMAND, as we see here everyday for people who want to learn, and to improve their lot in life.

        There is DEMAND for learning Internet Marketing skills, and you might be able to turn your Saturday morning into a quick 1,000 bux, because...

        other people are willing to pay you for what you know.
        From 1992 until 2006 I taught 6 week diy picture framing classes three nights a week at a local technical college to groups of 16 at a time.

        These ran four times a year and we had a wait list of always 70-80 people.

        During the same period I also did private tuition on a Saturday for smaller groups 6-8 and then did advanced courses for those that were interested.

        There was never any problem filling classes by just having notices up in my store and on community noticeboards.

        Since 2010 I moved that training to online and do a live cast every month to members of my "framer's club"

        In the old days the courses cost $180 per person for 15 hours split over 6 weeks at college or 4 saturdays privately.

        The income from teaching was good but the sales of materials and equipment over the same periods was far better. You could count on an additional $3K revenue each week for the 6 weeks the classes were in session.

        There are still past students that regularly visit to purchase materials or just to have a chat.

        Now the online training is done in a variety of ways either through purchasing DVDs or a one-time training course, or joining the ongoing membership.

        I do some personal coaching for people wanting to enter the industry and am contracted by RTOs to run trade based training for new employees to the industry.

        If you would like to see how I do the online training there is a live session coming up this weekend at 8am Saturday Brisbane time GMT + 10 - It is an advanced session on framing a triptych of Easter Island paintings on Canvas in one large frame.

        You may just want to watch to see the mechanics of how the sessions are run...registrations, survey, followup etc.

        They are normally for paid members but if you have an interest please swing by.

        The link is for the live broadcast and a very limited time replay if the live is at an inconvenient time.

        Usually we then edit up the live content and post a hi-res version with notes into the members area.

        There is not a fancy registration page because it normally only goes to my list and they know what they are getting.

        Anyway if you want to check it out please register here.

        If anyone does want personal coaching on how to set up something like what I do but for their situation you can PM me to discuss.

        Best regards,

        Ozi
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        • Profile picture of the author Claude Whitacre
          I've done a few hundred 3 hour seminars on how to advertise your business, and maybe 100 on how to use the internet to promote your business. And I've given a few dozen 5 hour seminars on selling.

          Most of these were sponsored events for trade associations. I offered these events as educational, but they were really sales events for my further services.

          I gave complete information. Nothing was ever held back, and I would answer questions for hours afterward (if needed). But the purpose of the events was to generate clients.

          It worked well. The sales training events had no offer at the end. I gave them because it paid well, and because I really enjoy teaching sales methods. And I recorded the events. This gave me material for sales products to be sold later.
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          • Profile picture of the author gjabiz
            Very good info.

            What I'm hoping is...

            I can put together these things, and then, eliminate ME.

            Can I duplicate the lessons, and then have other people deliver them, all over the country. I think more brick biz should hold their own workshops, like LOWES or HOME Depot do, or as the local jewelry supply store, similar to the frame store nearby, that guy is always busy...

            You have given me some great ideas and I appreciate you sharing. With over 4 million people less than an hour away, I know I can get these mini classes filled, up, just need to build systems, or perhaps licenses or certifications to maintain control.

            Workshops and seminars may be old school, but get them in the chair, make em part of a bigger group, and then add the online elements as needed/wanted.

            Some of my classes, will NEVER be online, much too valuable to have them black hatted.

            gjabiz
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            • Profile picture of the author Oziboomer
              Originally Posted by gjabiz View Post

              Can I duplicate the lessons, and then have other people deliver them, all over the country. I think more brick biz should hold their own workshops, like LOWES or HOME Depot do, or as the local jewelry supply store, similar to the frame store nearby, that guy is always busy...

              You have given me some great ideas and I appreciate you sharing. With over 4 million people less than an hour away, I know I can get these mini classes filled, up, just need to build systems, or perhaps licenses or certifications to maintain control.

              Workshops and seminars may be old school, but get them in the chair, make em part of a bigger group, and then add the online elements as needed/wanted.

              Some of my classes, will NEVER be online, much too valuable to have them black hatted.
              I wouldn't worry too much about getting copied or ripped off because most people are too lazy.

              Running courses does take effort and even if you can set up the model you desire it is always difficult to find teachers who would operate the systems unless you sell them like franchises.

              I've had a recent discussion with a photographer who swings by here every now and then about the very process of licensing systems.

              The fear is the person you license the system to will just run off and develop their own once they understand the workings.

              You probably have to look closely at branding and certifications to try to minimise the leakage in those examples.

              Look at how Digital Marketer is licensing and certifying people who become SEO specialists etc for example.

              Look how GKIC gets by without Dan Kennedy...but for a token appearance every now and then.

              Look how CPA's are licensed and marketed.

              Look to different industries that have licenses and then adapt the model.

              I branded a process "Endurart" and trademarked it to use with the preservation of pictures and family heirlooms etc with the intention of certifying other people to use the process.

              Also in my "main" industry there is no public awareness of a process.

              One of the major industry magazines wrote an article on branding and included the process as an example - I can't link the direct article because it is for subscribers...but here is a reference that is publicly available.
              http://www.pictureframingmagazine.ne...y_15_Sales.pdf

              If you go down the route of having trainers you must brand the hell out of it and own the marketing.

              Best regards,

              Ozi
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              • Profile picture of the author gjabiz
                Originally Posted by Oziboomer View Post

                I wouldn't worry too much about getting copied or ripped off because most people are too lazy.

                Running courses does take effort and even if you can set up the model you desire it is always difficult to find teachers who would operate the systems unless you sell them like franchises.

                I've had a recent discussion with a photographer who swings by here every now and then about the very process of licensing systems.

                The fear is the person you license the system to will just run off and develop their own once they understand the workings.

                You probably have to look closely at branding and certifications to try to minimise the leakage in those examples.

                Look at how Digital Marketer is licensing and certifying people who become SEO specialists etc for example.

                Look how GKIC gets by without Dan Kennedy...but for a token appearance every now and then.

                Look how CPA's are licensed and marketed.

                Look to different industries that have licenses and then adapt the model.

                I branded a process "Endurart" and trademarked it to use with the preservation of pictures and family heirlooms etc with the intention of certifying other people to use the process.

                Also in my "main" industry there is no public awareness of a process.

                One of the major industry magazines wrote an article on branding and included the process as an example - I can't link the direct article because it is for subscribers...but here is a reference that is publicly available.
                http://www.pictureframingmagazine.ne...y_15_Sales.pdf

                If you go down the route of having trainers you must brand the hell out of it and own the marketing.

                Best regards,

                Ozi
                Thanks, Ozi, really neat ideas and pdf on branding.

                I'm thinking of (and just thinking aloud here)

                offering TERRITORIES with a minimum of activity attached.

                Say a zip code area, like 44221. A "certified" trainer could offer classes in an area, but has a contract to perform 2 workshops a month or lose the territory.

                It would be Branded, for Example; GJABIZ Nonsense Seminars, and only authorized dealers could use the brand, and only in their area.

                It "could" combine the best of franchising, licensing and certified/authorized marketing techniques. The workshop materials would be branded too, like courseware.

                Thanks Ozi (and all) for your input and ideas, just revitalizing an old idea and actually doing some things I haven't done in decades, classroom instruction and one to one workshops.

                gjabiz

                PS. The backends would all be corporate Branded and have to be ordered and supplied by me, so it would not be possible for someone to use the courseware and then bypass us. Or something like that.
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                • Profile picture of the author Oziboomer
                  Originally Posted by gjabiz View Post

                  offering TERRITORIES with a minimum of activity attached.

                  Say a zip code area, like 44221. A "certified" trainer could offer classes in an area, but has a contract to perform 2 workshops a month or lose the territory.
                  Think more in "terms of contract"

                  How can you create a valuable model and price the system on Annual or longer contracts.

                  When you considering how you sell the options...

                  Isn't it better for a buyer to get a four year contract for $25K (example) rather than an annual contract for $9000 with the risk of abandonment??

                  When you can translate that into ROI for a prospect you are on the way to getting it cracked.

                  Use simple maths for proof.

                  For example...

                  Classes have 10 students in them who pay $39 each per session. (1-2 hours)

                  All instructional materials are provided.

                  Courses lasts 6 weeks so 6 x 39 = $234 fee per attendee upfront

                  10 people = $2340

                  Even if you just did a minimum 2 classes per week over 6 weeks = $4680

                  Work 48 weeks and get 4 weeks off !

                  8 yearly blocks annually = $37440 - over 33% return.

                  Now that is a bare minimum....

                  Do one more class weekly and pocket an additional $21920

                  Where else can you put $25K in and get $37440 recurring for 15 hours work per week?

                  That's something like $52.67 per hour guaranteed.

                  Now what if you did 30 hours per week?

                  Invest $25K get back $74880 annually

                  How many years would you like to bank that?

                  Lock in your term now.

                  Just insert your numbers to suit but you get the idea.

                  Be sure to protect your IP as best you can.

                  If you can prove a suitable return and have a training program you've just got to find the tutors (investors)

                  Change the numbers to suit what return you want and then go and then set it up.

                  Best regards,

                  Ozi
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  • Profile picture of the author trader99
    i did seminars on trading/money management back in 2000-2004. It really died off after 2007. But it was a good experience. Met higher class clients i.m.h.o.
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  • Profile picture of the author trader99
    geses...wept...

    We also help unemployed start their own simple businesses - we provide the marketing and internal procedures, they provide the skills. e.g. window cleaners, lawn mowing, handyman... In return we take a share of their profits.
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    trader
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