Sales training program? Principles?

by 6 replies
6
what do you think are key principles that should be included in a sales training program?
I.e.
- Effective Communication?
- Active Listening?
- Motivation?
- Solutioning?

What else and why?
Thanks all in advance!
#offline marketing #principles #program #sales #training

  • Hi ID015.

    How are you?

    Where do you come from?

    I haven't seen you here before?

    Are you from around here?

    The first principle of just about anything is get to know people first.

    Example...

    Hi my name is ID015.

    I'm from XXXXXXXX

    I'm new here.

    I've been lurking a while but NOW...I want to contribute.

    I'd like to get to know you guys so I can join in and discuss a few ideas I've got.

    Is that OK?

    Try that approach first as it works for sales too.

    Kind regards,

    Ozi
    • [1] reply
    • I know, I know...saw the OP up in the main forum and recommended trying in here as several of us have our own programs. I did mention salespeople should know how to Prospect, Qualify, and Close...and that you could divide these jobs among several people or just have one person do them all.

      Thing is, OP, we suffered for our knowledge and aren't going to give it up for free. Buy one. Look around inside it. Or pay for consultations, record the calls, and take notes.

      This is the kind of knowledge that takes ages to develop. Lots of trial and error.

      Me personally, I don't give two hoots about "motivation" (sorry, social I totally get where you're coming from as it is a real-world problem, but the underlying issue those companies had wasn't addressed or even noticed...and that's the reason why they have the retention issue.)

      Anyway, OP, I was thinking someone might be ultra-generous and drop their thoughts in here. At least I know the knowledge is in this subforum--the dozen or so most legit business people are in Offline.
      • [ 3 ] Thanks
  • Depends on your specific circumstances I guess, but for most companies I worked with the biggest issue was retention and so they always placed a premium on motivation.
  • aaaaah no I understand and absolutely there is no intention of nicking someone's material!

    the reason for my OP is because I am completing an assignment on marketing and sales and I need to discuss some key principles that should be included in sales training.

    After doing some research/googling/etc - I basically just came up with those main bullet points and I admit, sales isn't my forte I don't need the nitty gritty just the awareness I suppose...
    • [1] reply
    • You'd be doing yourself a big favor if you just bought a few current sales books. Go on Amazon, look for the top ranked books on sales. Make sure they have plenty of high ranking reviews. Buy a few titles, get an idea of what is taught, and go from there.

      It's not that I don't want to share what I know for free..it's that I can see you have no sales experience..or at least no sales training experience. And you have to start at the beginning.
      • [ 2 ] Thanks
      • [1] reply
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