"Go where your market goes"...oh the irony of this

16 replies
Here's a statement by Gary Vaynerchuk at his keynote presentation
at Traffic And Conversion Summit 2016...

"“The market doesn’t care about your excuses, you ARE being left behind, you ARE a dinosaur!
You have to meet your market where they are at, and that is NOT up to you.

If you aren’t marketing on Instagram, you are LOSING!”.

The irony is that your prospective customers, still go home
and read their mail...that hasn't changed.

Something to think about.

Best,
Ewen
#irony
  • Profile picture of the author SirThomas
    ...and you might be losing even more if you are not on Snapchat! :-)
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    • Profile picture of the author marciayudkin
      If you aren't marketing on Instagram, you are LOSING!".
      This is ridiculous. How does Gary V. know where my customers are??

      Yes, some people's customers are. But it's just hot air to make a blanket claim like that.

      Marcia Yudkin
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author Ron Lafuddy
    I wonder if Gary refuses mail delivery.

    I doubt it.

    Good post, Ewen.
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  • Profile picture of the author Synnuh
    My clients make fun of their wives for spending so much time on Instagram and Pinterest.

    I don't think they'd be caught dead on either platform.

    The majority of them came from cold emailing (Thanks Ewen! and FB ads to a free eBook.

    This guy's high profile, too. I wonder who his market is? The mindless, clicking herd?
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    • Profile picture of the author ewenmack
      Unless they are homeless, they can always be found at one place,
      and that's at their home.

      That will always remain so.

      Bit of un-common sense amongst
      the digital marketing world.

      Best,
      Ewen
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      • Profile picture of the author animal44
        Originally Posted by ewenmack View Post

        Unless they are homeless
        Unless you're a charity or a religion, the homeless are unlikely to be anyone's customer...!
        Signature

        People say nothing is impossible, but I do nothing every day.
        What I do for a living

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      • Profile picture of the author Oziboomer
        Originally Posted by ewenmack View Post

        Unless they are homeless, they can always be found at one place,
        and that's at their home.
        That is so true...

        but if you ask my wife,

        "Would you prefer a roof over your head or just your i-phone and a wireless connection?"

        I think it would be a 50/50 proposition.

        Given she can keep both there is one sure way to reach her.

        1. On Facebook

        2. On WeChat

        Via regular mail or landline phone call not likely.

        Unless the mail is incredibly intriguing from the outside.

        Otherwise, perhaps like wives used to do, I'm expected to sort the mail...ie BIN

        Intriguing mail personally addressed answering one of receiver's primary grumbles will beat any social media hands down.

        Better still if it get past the sorting department.

        Thanks Ewen.

        Best regards,

        Ozi
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  • Profile picture of the author gjabiz
    Originally Posted by ewenmack View Post


    ""The market doesn't care about your excuses, you ARE being left behind, you ARE a dinosaur!
    You have to meet your market where they are at, and that is NOT up to you.

    If you aren't marketing on Instagram, you are LOSING!".
    Best,
    Ewen
    OR, I ain't Willie Nelson, Cause, if you aren't on my mind, you are LOSING.

    THE intersection, be it mailbox, Facebook, Instagram, Warrior Forum, Text Message, TV, Radio, Newspaper, Trade Show, or knock on the door...

    is where you win. IF...

    Knowing where YOUR prospect is going to meet your promotion at the best time to be in synch, where your message matches her current preoccupation...

    then and only then is the media relevant.

    Of course, we all tout what we sell, don't we?

    gjabiz
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    • Profile picture of the author marciayudkin
      Of course, we all tout what we sell, don't we?
      But some gurus maintain their perceived leadership partly by scaring the bejesus out of their followers, that if they don't follow and implement such and such they are beyond hopeless.

      It's a ridiculous yet effective approach, unfortunately.

      Marcia Yudkin
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author fasteasysuccess
    I wonder if he was or is pitching an upcoming instagram program and that's why did that because for him to say all markets are there is insane. Like baby boomer market, think they are instagramming and checking out what the Kardashians are up to>
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  • Profile picture of the author misterme
    Fifteen years ago I did some work for one of the Internet millionaires.

    This guy had started an ad agency in his bedroom, was building web sites and got a few choice accounts.

    Then Wall Street started turning these companies public and offering IPOs.

    To hear him tell the story, "We were just two guys working out of a spare bedroom. Along come these suits offering to make us millionaires. I said, sure!"

    He struck gold.

    After the Internet bubble burst, this guy cashed out with about $170 million dollars.

    Had he waited longer his stock would've been worth far less.

    He used to be worth much, much more, but his company was now burning through millions every month and the stock had plummeted.

    The company was never worth the inflated stock prices.

    He profited immensely but thousands of stockholders lost their money.

    His mismanagement of the company ultimately forced the Board of Directors to seek his resignation.

    Yet... when I worked with him, I noticed everyone approached him as if he were very, very wise.

    They deferred to his opinion.

    And it reminded me of that lyric from "If I Were a Rich Man" where Tevye notes, "when you're rich, they think you really know."

    Now in the case of Gary Vaynerchuk.

    Struck gold when his wine store videos went viral.

    What else does this Sage really know?
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    • Profile picture of the author DABK
      Might he know about hard liqueur?

      Originally Posted by misterme View Post

      Fifteen years ago I did some work for one of the Internet millionaires.

      This guy had started an ad agency in his bedroom, was building web sites and got a few choice accounts.

      Then Wall Street started turning these companies public and offering IPOs.

      To hear him tell the story, "We were just two guys working out of a spare bedroom. Along come these suits offering to make us millionaires. I said, sure!"

      He struck gold.

      After the Internet bubble burst, this guy cashed out with about $170 million dollars.

      Had he waited longer his stock would've been worth far less.

      He used to be worth much, much more, but his company was now burning through millions every month and the stock had plummeted.

      The company was never worth the inflated stock prices.

      He profited immensely but thousands of stockholders lost their money.

      His mismanagement of the company ultimately forced the Board of Directors to seek his resignation.

      Yet... when I worked with him, I noticed everyone approached him as if he were very, very wise.

      They deferred to his opinion.

      And it reminded me of that lyric from "If I Were a Rich Man" where Tevye notes, "when you're rich, they think you really know."

      Now in the case of Gary Vaynerchuk.

      Struck gold when his wine store videos went viral.

      What else does this Sage really know?
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      • Profile picture of the author savidge4
        Do any of you follow Gary at all? Sure he had a YouTube channel and boosted his families wine business through the roof... but there is more there. why not try and read / watch this: Hustling Superstar Interview: Gary Vaynerchuk Shares His Entrepreneurial Sales Philosophy and then maybe step away from the preconceived ideas of the guy.


        BTW, yes I do follow Gary V, I do read and watch as much of his material as I can. I personally find him motivating, and educational. There is form and there is function... his form is overly social media.. but his function is universal - for me its the function aspect of what he says that keeps me locked in.
        Signature
        Success is an ACT not an idea
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  • Profile picture of the author Ryan David
    I don't read any advertisements that come through the mail, just sayin'. There are these old school direct marketers that have this fascination with sending people stuff in the mail, but I don't personally buy that all that much money is being made.
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    • Profile picture of the author gjabiz
      Originally Posted by Ryan David View Post

      I don't read any advertisements that come through the mail, just sayin'. There are these old school direct marketers that have this fascination with sending people stuff in the mail, but I don't personally buy that all that much money is being made.
      Your ignorance is greatly appreciated, there are too many amateurs in the direct mail game as is, just sayin'...

      and that being said...

      there may come a day, sooner than imagined, that no one gets mail, BUT, until that day comes,

      marketers who do not base their business on what they do or don't do, but, rather do as the prospects and customers respond to...

      will continue to bank some dough via advertisements that Come through the mail.

      Old school, indeed. And most old schoolers have their IT minions for current state of the art digital marketing too (paid for by their mail profits).

      So, your non participation is appreciated, THANKS.

      gjabiz
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  • Profile picture of the author dmaster555
    I don't recall him saying that prospects don't go home and read their mail.

    And even if they do, that doesn't mean you shouldn't also market to them on Instagram.

    Anyway, people like him are just feeding the media and trying to be controversial. I recall him once bashing people using billboards because no one reads them, but then someone in the audience asked why they saw one of his books on a billboard.

    At this point, he is just a mascot.
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