Low Cost Offline Marketing

12 replies
Hello Marketers!

I'm starting to explore offline marketing world...I got two questions for successful offline marketers:

1) What is your low cost offline marketing method that has been working well for you? I love inspirational success stories!

2) What is your favorite resource (article, wso, book,etc) that contains a list of low cost offline marketing ideas?

So far I like two ideas:
1) Nationwide Newspaper Advertising
2) Go to trade shows and offer $$ to vendors to put your fliers on their booth
#cost #low #marketing #offline
  • Profile picture of the author savidge4
    The most important aspect of ANY advertising, is locating where your target audience hangs out... This will kind of dictate what form of advertising you would use.

    If you are trying to reach 20 and 30 somethings... newsprint ads may not really work for you. I would use that more for an older demographic.

    I have had success with business cards left on gas pumps - was really inexpensive, and due to the location of the gas stations I was targeting, it was really hyper targeting the desired audience.

    Match the audience with the form of advertising ( form follows function )

    Originally Posted by sideburn View Post

    Hello Marketers!

    I'm starting to explore offline marketing world...I got two questions for successful offline marketers:

    1) What is your low cost offline marketing method that has been working well for you? I love inspirational success stories!

    2) What is your favorite resource (article, wso, book,etc) that contains a list of low cost offline marketing ideas?

    So far I like two ideas:
    1) Nationwide Newspaper Advertising
    2) Go to trade shows and offer $$ to vendors to put your fliers on their booth
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    Success is an ACT not an idea
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  • Profile picture of the author deepCode
    savidge4 's idea is really good, I would go the same way, it is very inexpensive.
    I only have experience with flyers, but well, the business card idea sounds more like it does not look like plain advertisement to whoever reads them!

    Anyway, this kind of "print product" is cheap and easily available for mass marketing.
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  • Profile picture of the author Oziboomer
    Originally Posted by sideburn View Post

    1) What is your low cost offline marketing method that has been working well for you? I love inspirational success stories!
    It does depend on your target market but because my framing business likes to get double income families who are in their nest building phase of life we sponsor Private School fetes and fundraisers with a variety of gift checks to use for different things like raffles, door prizes, art awards etc

    Originally Posted by sideburn View Post

    2) What is your favorite resource (article, wso, book,etc) that contains a list of low cost offline marketing ideas?
    Guerilla Marketing. Jay Conrad Levinson

    There is a series of them. They are dated but the ideas are easily transferrable to most businesses.

    Best regards,

    Ozi
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  • Profile picture of the author Alperr
    On fiverr get people to hand out your flyer for $5 is a good price for 50-100 flyers. If you pay around $100 , you can advertise your product 20 different cities to around 1000-2000 people. I think this is a good deal.
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  • Profile picture of the author eccj
    Fishbowl marketing with other businesses.

    Have a first place prize and a second place prize that everyone can win. You pick out the people you want to do business with and give them their second place prize.
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    • Profile picture of the author sideburn
      @savidge4:
      Good point on locating where the target audience hangs out first.

      Leaving business card at a retail/service shop sounds like a great idea!

      @deepCode:
      It looks like flyers is another options...I remember when I was young going to clubs, pretty girls would hand out glossy flyer cards.

      @Oziboomer:
      Sponsorship sounds like a great idea! I would need to learn and see how sponsorship works.

      Thanks for the book recommendation. The term "guerilla" is what I might be looking for.

      @Alperr:
      I searched this forum and see what others have said about flyer via fiverr...it looks like the problem is that people don't actually hand out the fliers as promised.

      @eccj:
      Fishbowl marketing sounds creative! Thanks.
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      • Profile picture of the author tpgrm
        The lowest cost marketing is the one that delivers the highest ROI.

        Cheers!

        Terry
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        • Profile picture of the author DABK
          The richest man in the world is the man who has the most amount of money.

          The tallest building in Chicago is the building that is closer to the sky than all the other buildings.

          The fattest man in the world is the one who weighs the most.

          Cheers!

          Originally Posted by tpgrm View Post

          The lowest cost marketing is the one that delivers the highest ROI.

          Cheers!

          Terry
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        • Profile picture of the author qu4rk
          Originally Posted by tpgrm View Post

          The lowest cost marketing is the one that delivers the highest ROI.

          Cheers!

          Terry
          Good one. A concept that very few understand...even on a discussion board that is full of people who sell exactly this.
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  • Profile picture of the author AmericanMuscleTA
    Now you got me curious... What is it you're trying to market???
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    • Profile picture of the author sideburn
      Originally Posted by AmericanMuscleTA View Post

      Now you got me curious... What is it you're trying to market???
      Products/services that are:
      1) In demand not by "choice" ( need > want )
      2) Needed by repeat customers/visitors
      3) Generic
      4) Evergreen
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      • Profile picture of the author Robscom
        I like the fishbowl idea, but have only seen it done in restaurants.

        I have a B2B business, so I know I could get business people having lunch, but was also wondering if this kind of thing might work other places?
        • Drawing for 50 free copies at a printing shop
        • Drawing for a free yard sign from a sign company
        • Drawing for a free consultation from a business/marketing consultant (if they normally charge)

        Do you think this might be effective?
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        "Do. Or do not. There is no 'try.'" -- Yoda
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