As the title says, is anyone having any luck with pay per sale lead gen, ie., charging a percentage of the sale?
Currently, I'm getting some success - albeit with not huge margins - selling leads generated by PPC. I'm charging per bona fide phone lead generated.
My thinking is that I will earn more overall by doing this, than pay per lead, as there is more risk on me. It's also an easier sale, as when selling pay per lead, what prospects say to me a lot, is "Can I just pay you when I sell something?"
The obvious issue is trust. Trusting they are being honest when they make a sale, and also with the amount.
I don't want to use calls for this, I want to use forms. Do I take the calls myself and get them to the quoting point, before then speaking with the client, and then going back and closing myself?
Any experience? Any ideas?