Is it plausible: converting local coaching traffic into a non-local sale?

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I'm thinking of setting up some local websites in big cities to offer coaching services, but I'm going back and forth on whether it's a good idea to try and target people who are obviously searching for a coach in their area. I mean, nothing about the type of coaching I do requires a local presence, it can all be done on Skype. But that doesn't stop people from having their preferences.

Has anyone else thought along these lines? I'd appreciate your feedback on the matter, thanks.
#coaching #converting #local #nonlocal #plausible #sale #traffic
  • Profile picture of the author Robscom
    I work with a lot of local business owners (not selling coaching, but something else).

    Most of the business owners I work with hire local people for one main reason: they can see them face to face or they know where they are. They won't "disappear."

    Based on stuff I've seen/heard, if someone is specifically looking for someone local, they won't be very open to finding a "local" website and then finding out you're not. (There are lots of companies that do that kind of thing. You look for a local company, find a website, call the 800 number, and find out they are located 1000 miles away, even though they have a very specifically local keyword targeted site.)

    Not sure if coaching would be different since it's a service and not a product, though.

    edit: I would start out targeting the nearest big city. That way you're "kind of" local, but not quite, and see how that test goes.
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