I saw where a restaurant created a FB group, and the group shares recipes. The restaurant every once in a while (not sure how often) chooses a recipe to test out in its kitchens and possibly feature on the menu. There are prizes involved (money and publicity, from what I gathered).
I don't know details (I didn't join the group), but thought this might be a good idea for any of you with restaurant owners for clients. Seemed to get a lot of buzz for the restaurant.
Hope this helps someone.