Right now I sell small ticket Digital Products but I'm thinking of going a step further. I've heard you can offer to send something for free, not even asking for a shipping fee, in order to capture a mailing address and maybe a phone number. And then from there you can sell through direct mail and telemarketing.
This is all beyond my expertise but it sounds interesting as these channels are not quite as saturated as the email inbox. More expensive and technical to operate though.
I'm interested in seeing if anyone else has done this, and what the good and the bad of direct mail and telemarketing was to their business. Thanks!