What do you think of this idea?

by Bruha
2 replies
I'm thinking of creating a direct mail card to sell to local businesses. They can offer their coupons on the card and prices will carry depending on how much space the business wants on the card. Something similar to the 9x12 method.

The thing that I think will differentiate me from others doing this in my area is that I'd like to incorporate an SMS option for my customers.

I'm debating on whether I should offer to setup an SMS account for each business. Or, should I build one master list from the card and then tell businesses that with their purchase they get a certain number of SMS blasts a certain number of days after the direct mailer is delivered.

If I build one list, I'm thinking I'll have to keep my advertising businesses in the same niche. Or, on the card I could setup multiple keywords and let people opt in to the ones they want to get coupons about. For example, I'd have a box in the middle of the card that said:

"For Restaurant Coupons text FOOD to 84894"
"For Spa & Beauty Coupons text SPA to 84894"

etc. etc.

What do you think of my plan? Anyone have experience selling these types of cards?

Thanks,

Corey
#idea
  • Profile picture of the author gjabiz
    Originally Posted by Bruha View Post

    I'm thinking of creating a direct mail card to sell to local businesses. They can offer their coupons on the card and prices will carry depending on how much space the business wants on the card. Something similar to the 9x12 method.

    The thing that I think will differentiate me from others doing this in my area is that I'd like to incorporate an SMS option for my customers.

    I'm debating on whether I should offer to setup an SMS account for each business. Or, should I build one master list from the card and then tell businesses that with their purchase they get a certain number of SMS blasts a certain number of days after the direct mailer is delivered.

    If I build one list, I'm thinking I'll have to keep my advertising businesses in the same niche. Or, on the card I could setup multiple keywords and let people opt in to the ones they want to get coupons about. For example, I'd have a box in the middle of the card that said:

    "For Restaurant Coupons text FOOD to 84894"
    "For Spa & Beauty Coupons text SPA to 84894"

    etc. etc.

    What do you think of my plan? Anyone have experience selling these types of cards?

    Thanks,

    Corey
    Maybe. But I doubt it. Too complicated.

    First, coupon blowback. Groupon has burnt that building down for many businesses, just not cost effective.

    Second. How many? 5k or 10k and what types of businesses will you want on it and will those WANT to be on it?

    SMS. Who knows. As the market expands, more people are becoming resentful, ala FAX machines of yesteryear, of paying for a service, and then getting blasts...but an opt in text to, for a deal...is working for some.

    You won't find any definitive answers here, but you will find them in your area as you call on businesses and ask for their money. THAT will tell you everything you need to know. I give this a C- grade on the idea scale.

    gjabiz
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  • Profile picture of the author sweetcrabhoney18
    Think about this :

    What would be your elevator speech for this service? Can your complain something as complicated as this within 2 minutes?

    If not its not an idea that can work.

    Focus on one element ; SMS or direct mail. Combining the two doesn't allow for set goals and step by step guidelines.

    One thing I saw in a San Fran was a business that had a text... to... and get $10 off. No direct mail or anything - it was right in their window. LOVED it! You can provide companies with a system like that and save tons of money ( direct mail is expensive! )

    Keep brain storming , keep planning , keep thinking like a business and not like a money hungry marketer.
    Signature

    keep moving forward

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