The thing that I think will differentiate me from others doing this in my area is that I'd like to incorporate an SMS option for my customers.
I'm debating on whether I should offer to setup an SMS account for each business. Or, should I build one master list from the card and then tell businesses that with their purchase they get a certain number of SMS blasts a certain number of days after the direct mailer is delivered.
If I build one list, I'm thinking I'll have to keep my advertising businesses in the same niche. Or, on the card I could setup multiple keywords and let people opt in to the ones they want to get coupons about. For example, I'd have a box in the middle of the card that said:
"For Restaurant Coupons text FOOD to 84894"
"For Spa & Beauty Coupons text SPA to 84894"
What do you think of my plan? Anyone have experience selling these types of cards?