100 cold call a day challenge,

19 replies
Good evening everyone, so im making this post to keep me accountable for making calls, and a bit of motivation for the youngins on the forums or for that web design guy or seo guy that needs his first clients.

I do seo, and i have had alot of success with ranking niche websites, and i want to offer the same service to business owners, i also make sites developed on ruby on rails, but im pitching seo, cause thats my go to service and i don't have to code, but anyways.

My main motivation to call

Tired of being getting by,
tired of the my mediocre co-workers, who don't want elevate themselves,
tired of not having a car for going to business meet ups.


want to move to south beach miami
and the best for last,
Not having a pipeline big enough that keeps me busy and not disappointed.

--------------------------------------------------------------------------------

Goal $15,000/month from client seo


Points of references for improvment
  • Spin Selling
  • Stan Billue youtube
  • Mike brooks
  • Grant cardone
  • reherse my pitch looking at a mirror.
  • Warrior forum cold calling related threads

Main objective for calling.

Find out what their using to market online,
find a problem they have with how they market online,
make implications(blow their problem bigger than what it is)
ask them how they can benefit from being on the first page, or be alot more easier to find online.

present my price, and solution.

This steps works, try this at a networking event, and you will see. But to this stage you have to pass the introduction and the high resistance at the beginning of the call.




Day 1


Started out, didn't want to call, plowed through this feeling, by remembering that i don't have to be perfect, just start pitching, and i will find my groove from there, i didn't plan to knockout 100, but yet start to build momentum for the next day. I know im guarannteeing failure, by making 30-50 calls a day, i know that, but to build momentum i started out small.

36 calls made



a view disconnects
a view gatekeepers
a few stalls.
1 conversation about a guy who was listening to what i had to say, a good conversation but no appointment, because he believes hes set with being on yelp.

objections i heard:

i'm not interested
hes not in, he left the country.
place me on the do not call list.


** Will Continue to update as days go by **
#100 #call #challenge #cold #day
  • Profile picture of the author AmericanMuscleTA
    Whelp, how'd your calling go today??
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  • Profile picture of the author iAmNameLess
    Originally Posted by Will Huntington View Post

    place me on the do not call list.


    ** Will Continue to update as days go by **
    There is no do not call list for businesses.

    Anyway, congrats on taking steps. Gotta crawl before you can walk.

    Are you broke? If you have money, you should be leveraging that money so you don't even have to rely on cold calling. Nothing wrong with calling, but I just don't see why those that have money are so inclined to use that as their lead gen strategy.
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    • Profile picture of the author Will Huntington
      Originally Posted by iAmNameLess View Post

      There is no do not call list for businesses.

      Anyway, congrats on taking steps. Gotta crawl before you can walk.

      Are you broke? If you have money, you should be leveraging that money so you don't even have to rely on cold calling. Nothing wrong with calling, but I just don't see why those that have money are so inclined to use that as their lead gen strategy.
      i am broke, just making enough to buy groceries and pay rent, and go to networking events.
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    • Profile picture of the author Michael Nguyen
      Originally Posted by iAmNameLess View Post

      There is no do not call list for businesses.

      Anyway, congrats on taking steps. Gotta crawl before you can walk.

      Are you broke? If you have money, you should be leveraging that money so you don't even have to rely on cold calling. Nothing wrong with calling, but I just don't see why those that have money are so inclined to use that as their lead gen strategy.
      I went through a similar thought pattern. I had the money but I didn't trust the money to work as hard (ie testing / trial an error). Wasn't sure how long funds would last as it was finite but with cold calling, as long as my energy and enthusiasm was up, I have unlimited push and shove.

      I'm spending more now and doing less of the cold calling, haven't called for a whole month which I'm annoyed.
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  • Profile picture of the author Will Huntington
    Day 2

    5 calls made( had to go to work, i should have woke up earlier, and left the house and go to a starbucks)

    a few gatekeepers,
    one decision maker, stuttered and hanged up.

    learning experience, make time for cold calling, and practice a script which i didn't obviously.


    Day 3


    41 calls made(still making more)

    mostly called craigslist web developers, and pitched my seo.

    These conversations lasted longer because i was trying to negotiate a my service for their clients, for a percentage of a sale.

    a few not interest
    a few "i do seo it myself". I really have to learn how to handle objections quickly. its like i get stunned.
    a few disconnects,
    a few voicemails.

    learning experience

    there is little fear when talking normally, but fear and anxiety arises when you are going to sell and pitch, if that makes sense.

    Take aways

    I actaully had fun calling, but still didn't have a script in place, i get caught up in script paralysis,

    talk slower, people will actually listen

    Cold calling is alot more effective than putting an ad up on craigslist and waiting for people to come in.

    I called this one guy on craigslist, and he showed me a case study, and i was ready to buy his services, and he wasn't even that great of talking, he just kept talking about seo, i guess his tonality made me like him or even continue to listen to him.



    I know these calls aren't 100, but thats how i usually start doing shit, i start off slow, and crank high volumes in process of days, im the same when lifing weights. i start with the light work, then work up.
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  • Profile picture of the author tryinhere
    ? Way Back when I was Knee High, were not these follow me threads banned ?

    anyway

    How are no results a lot more effective than placing targeted ads ? because at this point there are no results and you say they may be coming but why would you not have effective ads out there as well, have people call you wanting your service and you may find you can close more of those down.

    Get an iron in every fire you can and see what's working best for you and expand on it.

    Further to that if you are very good at SEO why not build your own sites selling your own products and make more money that way, and by that if your pitch is along the lines of, "I bring the SEO at a cost effective rate that will place you on giggle and make your site sing and dance and you will double your visitors / sales / conversions" type thing then if that is so then peddle some of your own wares or if not other peoples affiliate products.
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    • Profile picture of the author Will Huntington
      Originally Posted by tryinhere View Post

      ? Way Back when I was Knee High, were not these follow me threads banned ?

      anyway

      How are no results a lot more effective than placing targeted ads ? because at this point there are no results and you say they may be coming but why would you not have effective ads out there as well, have people call you wanting your service and you may find you can close more of those down.

      Get an iron in every fire you can and see what's working best for you and expand on it.

      Further to that if you are very good at SEO why not build your own sites selling your own products and make more money that way, and by that if your pitch is along the lines of, "I bring the SEO at a cost effective rate that will place you on giggle and make your site sing and dance and you will double your visitors / sales / conversions" type thing then if that is so then peddle some of your own wares or if not other peoples affiliate products.
      I could do that, which is actually my next step, but i do more of pbn seo, so that takes some investment, which is why im doing client seo, and use their investment money for pbn domains and etc.
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  • Profile picture of the author MitchHoward
    I'm sure since my post count is low, this post will be discredited. So I won't give you the stern reply that I would have on here years ago. (forgot my account info).

    I've been where you are, stood in your shoes, and ate the same shitty ramen noodels you're probably eating right now while reading this. But I managed to build one hell of a company and sold it for a nice chunk 5 years later. So, forgive me if I'm wrong as my wheels are a bit rusty and I haven't got the motivation to oil them anymore.

    But I think you're going at this with the wrong mindset entirely.

    First things first, $15k/mo is a hell of a lot of money for your first goal. How about you try to shoot for landing 3 clients. That is do-able, and very easy to accomplish. On month 2 make it your goal to land 4 clients. by the end of month 2 you will have 7 clients. If you're selling SEO (at least back in my day) $500/mo/client would be a good, rough average. So at minimum, by the end of month 2 you should have $3,500. I can't really think of a service that I offered that yielded less than $500 for a client.

    $3,500 is not a ton of money, no. But it's more than what you have right now. Most importantly, it's 100% do-able!

    Next is this issue I have with your calling. I preached this over and over here to people just like you. If you want this bad enough, the anxiety, phone shock bs is just that...bs. When I was in this situation i didn't give a shit what people said or thought. i needed to eat and the only way I was going to eat was if I sat my ass on the phone all day long and called.

    Another note: your numbers are terrible. If no one else is going to say it, I will. (I don't have much of a reputation to lose, lol) You're not going to get anywhere with 30-50 calls per day. I know you're going to rebutt saying "I'm working my way up, that's how I work" well newsflash, the world doesn't revolve around how you work. I bring this point up because I know the typical routine of a newbie like you trying your hand at the ol cold calling. You'll keep these small numbers up, get small results, and end up discouraged eventually...it's human nature...not your fault.

    I like to keep my replies more constructive than criticism so here's what I would do...

    Scratch your 30-40 calls/day, ball it up and toss it in the back seat with all the other dreamy eyed losers who failed. Pull your pants up and hit 100 dials/day for the first week. Then ramp it up to 150-200 the following weeks. I get you have a day job, I did too. But that's not an excuse at all. Get up early, call on lunch, stay up late. That should be your routine If you really want this bad enough.

    Cold calling is a numbers game. You can read all the crap you want on here and follow as many gurus as you please, but with your numbers, even the best couldn't preform. If they claim they can, they are liars. You will see results when you call the numbers I'm suggesting. If you use those numbers, you will hit the numbers I projected to you above...give or take.

    Cold calling is like lifting weights. There's no such thing as "over-training the biceps" when you're nothing more than a toothpick.

    At any rate, I'm not trying to discourage you here. Don't take my post out of context please. I'm just trying to open your eyes to the road ahead. Because I grantee you, there are 100 others working 10 times as hard as you competing against you. This is a cutthroat industry. I'd rather be the knife, wouldn't you?
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    • Profile picture of the author Will Huntington
      Originally Posted by MitchHoward View Post

      I'm sure since my post count is low, this post will be discredited. So I won't give you the stern reply that I would have on here years ago. (forgot my account info).

      I've been where you are, stood in your shoes, and ate the same shitty ramen noodels you're probably eating right now while reading this. But I managed to build one hell of a company and sold it for a nice chunk 5 years later. So, forgive me if I'm wrong as my wheels are a bit rusty and I haven't got the motivation to oil them anymore.

      But I think you're going at this with the wrong mindset entirely.

      First things first, $15k/mo is a hell of a lot of money for your first goal. How about you try to shoot for landing 3 clients. That is do-able, and very easy to accomplish. On month 2 make it your goal to land 4 clients. by the end of month 2 you will have 7 clients. If you're selling SEO (at least back in my day) $500/mo/client would be a good, rough average. So at minimum, by the end of month 2 you should have $3,500. I can't really think of a service that I offered that yielded less than $500 for a client.

      $3,500 is not a ton of money, no. But it's more than what you have right now. Most importantly, it's 100% do-able!

      Next is this issue I have with your calling. I preached this over and over here to people just like you. If you want this bad enough, the anxiety, phone shock bs is just that...bs. When I was in this situation i didn't give a shit what people said or thought. i needed to eat and the only way I was going to eat was if I sat my ass on the phone all day long and called.

      Another note: your numbers are terrible. If no one else is going to say it, I will. (I don't have much of a reputation to lose, lol) You're not going to get anywhere with 30-50 calls per day. I know you're going to rebutt saying "I'm working my way up, that's how I work" well newsflash, the world doesn't revolve around how you work. I bring this point up because I know the typical routine of a newbie like you trying your hand at the ol cold calling. You'll keep these small numbers up, get small results, and end up discouraged eventually...it's human nature...not your fault.

      I like to keep my replies more constructive than criticism so here's what I would do...

      Scratch your 30-40 calls/day, ball it up and toss it in the back seat with all the other dreamy eyed losers who failed. Pull your pants up and hit 100 dials/day for the first week. Then ramp it up to 150-200 the following weeks. I get you have a day job, I did too. But that's not an excuse at all. Get up early, call on lunch, stay up late. That should be your routine If you really want this bad enough.

      Cold calling is a numbers game. You can read all the crap you want on here and follow as many gurus as you please, but with your numbers, even the best couldn't preform. If they claim they can, they are liars. You will see results when you call the numbers I'm suggesting. If you use those numbers, you will hit the numbers I projected to you above...give or take.

      Cold calling is like lifting weights. There's no such thing as "over-training the biceps" when you're nothing more than a toothpick.

      At any rate, I'm not trying to discourage you here. Don't take my post out of context please. I'm just trying to open your eyes to the road ahead. Because I grantee you, there are 100 others working 10 times as hard as you competing against you. This is a cutthroat industry. I'd rather be the knife, wouldn't you?
      I don't agree that cold calling is a numbers game, i used to make 100 calls real easy, and that was because i called all of them off manta, some of them were probably ranked on the first page, some them didn't even had a website, my target was not clear enough.

      i decided to target "people who had bave bad rankings"

      with that being said, i have targeted more people who were aware of what i was talking about, and more people who told me about their situation, while on the other side cold calling off manta, im calling without even knowing if there ranked or not.
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      • Profile picture of the author animal44
        Originally Posted by Will Huntington View Post

        I don't agree that cold calling is a numbers game
        Good marketing is never a numbers game...

        Originally Posted by Will Huntington View Post

        i decided to target "people who had bave bad rankings"
        Good start, how about checking if they're also advertising... This implies they want more customers... Also, obviously, do they really need SEO? Are their customers searching for them online? Is there a better marketing channel for whatever they're offering?
        Originally Posted by Will Huntington View Post

        with that being said, i have targeted more people who were aware of what i was talking about, and more people who told me about their situation
        SEO has a bad reputation, so people who know what you're talking about might well be suspicious of a cold caller offering SEO. Their thought just might be "If you're so good, why don't you just rank a site and get found?"

        So you need to somehow overcome the trust issue or find something else as a front end sale, and introduce SEO after trust is secured. I might offer a suggestion, if you ask me nicely
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        • Profile picture of the author Sparkster
          Originally Posted by animal44 View Post

          SEO has a bad reputation, so people who know what you're talking about might well be suspicious of a cold caller offering SEO. Their thought just might be "If you're so good, why don't you just rank a site and get found?"
          I've used that one. It's true, isn't it?

          Why are they calling me to sell me on SEO when they themselves are using telemarketing? I often ask them if they want to telemarket for me instead of doing SEO. But that's not in their script so they never have an answer
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          • Profile picture of the author animal44
            Originally Posted by Sparkster View Post

            I've used that one. It's true, isn't it?

            Why are they calling me to sell me on SEO when they themselves are using telemarketing? I often ask them if they want to telemarket for me instead of doing SEO. But that's not in their script so they never have an answer
            No it's not quite true...

            The sites ranking for SEO terms tend to have teams dedicated to it. The one man band SEO can't really easily compete. If he even tries, he'll be neglecting his clients...

            And the quality of the client searching on SEO terms tends to be poor. They know - or think they know - all about SEO. And the SEO's role is relegated to labourer/commodity instead of professional advisor.

            So there is a good argument for using other methods. The best clients we had/have knew nothing about SEO, so wouldn't be searching. You need to get their attention some other way. I just disagree that cold calling is one of those ways...
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      • Profile picture of the author Claude Whitacre
        Originally Posted by Will Huntington View Post

        I don't agree that cold calling is a numbers game, .

        I hear "Cold calling is a numbers game" and "Sales is a numbers game". I agree, but only in one specific way. If you call twice as many equally qualified prospects, you'll make twice the appointments/sales. True enough. But the qualifications of the list, and what you already know about them have a major impact on the reception you get, and your odds of selling.

        When most salespeople say "Selling is a numbers game", they mean that the key to selling more, is calling more.

        Imagine you are panning for gold. "Gold prospecting is a numbers game". Yes, sift twice as much mud...get twice as much gold. or....or....you can just find a better place to pan. Or....or...you can work a gold mine....use industrial equipment...find a vein of gold, and work it.


        Originally Posted by Will Huntington View Post

        i decided to target "people who had bave bad rankings"

        with that being said, i have targeted more people who were aware of what i was talking about, and more people who told me about their situation, while on the other side cold calling off manta, im calling without even knowing if there ranked or not.
        Smart on several accounts. Mostly because, you have something to talk about, when you call. You are now providing them information, instead of just bothering them. Now you have something to save them from.

        When I was actively prospecting, even cold calling I found that the more you could eliminate prospects that were highly unlikely to buy, and go with prospects that showed an attribute that made them more likely to buy...my sales per hour soared.

        The trap to avoid is spending all day "sorting through leads" and not calling anybody.

        Heck, as an experiment, I once spent a day just calling the small businesses with a display ad in the print Yellow Pages. I would call, and ask to talk to the owner about his ad. That led to talking about his responses, how he advertised, and whether he wanted customers that were going online to find what they sold.

        But just calling a list that has the sole qualification of having a phone? You'll still find gold, but mining is faster.
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        “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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  • Profile picture of the author Alfred Tomas
    I am following this journey with you. Cold calling is a real hit and miss unless the targeted scraped leads are worth to go for.

    I liked this quote -
    At any rate, I'm not trying to discourage you here. Don't take my post out of context please. I'm just trying to open your eyes to the road ahead. Because I grantee you, there are 100 others working 10 times as hard as you competing against you. This is a cutthroat industry. I'd rather be the knife, wouldn't you?
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  • Profile picture of the author Will Huntington
    Day 4
    targeted ****, who was paying for adsense and was not on the first page

    1 call,

    1 appointment, he gave me the "i already got a guy working on my marketing". I handled it by letting him know that he isn't on the first and on the second page, and that he is probably wasting his money on adsense, he agreed.

    and gave me another objection, i handled it, he tried his best to get me off the phone, but he listen after a few minutes, we ended the call, to meetup at a local starbucks, i texted him the address and he said i will see you there, i followed up with him on appointment day, he responded 5 hours prior to meetup ,however at the time of the appointment, i didn't see him nor did he reply back.

    So the lesson to learn, sell on the phone, and fill the pipeline, cause i literally, got so proud of myself after i set an appointment that i didn't make any more calls the whole day.

    Fill your pipeline is the lesson i got out of it,"set as many appointments as you can, so you wont ever get disappointed that one doesn't come out you will be instead relieved- Sell or be sold to"- grant cardone


    Day 5

    Got comfortable i thought i was going to make bank at that appointment, this was before the appointment i mentioned above

    Next week im going harder.

    I got a script that made me set that lost appointment lol


    Targeting the right people, would you save you alot of calls.

    CLAUDE WITACRE is the man, sell me a VACCUM, and make an ebook on selling seo
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Will Huntington View Post

      Day 4
      targeted ****, who was paying for adsense and was not on the first page

      1 call,

      1 appointment, he gave me the "i already got a guy working on my marketing". I handled it by letting him know that he isn't on the first and on the second page, and that he is probably wasting his money on adsense, he agreed.

      and gave me another objection, i handled it, he tried his best to get me off the phone, but he listen after a few minutes, we ended the call, to meetup at a local starbucks, i texted him the address and he said i will see you there, i followed up with him on appointment day, he responded 5 hours prior to meetup ,however at the time of the appointment, i didn't see him nor did he reply back.
      Will; Damn proud of you. Appointments fall through. It happens to all of us. The part I bolded? That's selling.


      Originally Posted by Will Huntington View Post

      So the lesson to learn, sell on the phone, and fill the pipeline, cause i literally, got so proud of myself after i set an appointment that i didn't make any more calls the whole day.
      Yup; Appointments are just promises that can be broken. When I sold in the field, and worked in the evening...I would set up Two appointments at between 6-7PM (I was meeting them at their home) and one appointment at 8PM. Why? Because there was a 50/50 chance of the appointment not being there...needing to reschedule..not being qualified (I found out something there that killed my chance at making a sale).

      In your shoes, I'd just go meet them at their place of business...less chance of them standing you up.

      But the reason I scheduled that way? Because one of these scenarios would happen;

      1) The first appointment was good, so I call the second 6PM appointment and scheduled for 8PM. or...
      2) The first appointment was bad, and I'd just go to the other 6PM appointment.

      If the first appointment was good, and the second was rescheduled for 8PM, I'd go there first. If that appointment was good, I would reschedule the second 8PM appointment.

      If I rescheduled an appointment once, I always made sure I made that appointment, and wouldn't reschedule it again. Once is enough. I wouldn't put them off twice.


      Your thread (and ones like it) is the reason I post here.
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      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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      • Profile picture of the author Will Huntington
        Originally Posted by Claude Whitacre View Post

        Will; Damn proud of you. Appointments fall through. It happens to all of us. The part I bolded? That's selling.




        Yup; Appointments are just promises that can be broken. When I sold in the field, and worked in the evening...I would set up Two appointments at between 6-7PM (I was meeting them at their home) and one appointment at 8PM. Why? Because there was a 50/50 chance of the appointment not being there...needing to reschedule..not being qualified (I found out something there that killed my chance at making a sale).

        In your shoes, I'd just go meet them at their place of business...less chance of them standing you up.

        But the reason I scheduled that way? Because one of these scenarios would happen;

        1) The first appointment was good, so I call the second 6PM appointment and scheduled for 8PM. or...
        2) The first appointment was bad, and I'd just go to the other 6PM appointment.

        If the first appointment was good, and the second was rescheduled for 8PM, I'd go there first. If that appointment was good, I would reschedule the second 8PM appointment.

        If I rescheduled an appointment once, I always made sure I made that appointment, and wouldn't reschedule it again. Once is enough. I wouldn't put them off twice.


        Your thread (and ones like it) is the reason I post here.
        Thank you claude, he "originally" wanted to meet me at my "imaginary office" but im like dude, does that matter in terms of getting you on first page,


        "If the first appointment was good, and the second was rescheduled for 8PM, I'd go there first. If that appointment was good, I would reschedule the second 8PM appointment."

        hmm, i see.

        Have you ever sold any seo service or web design claude ?
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        • Profile picture of the author animal44
          Originally Posted by Will Huntington View Post

          Thank you claude, he "originally" wanted to meet me at my "imaginary office" but im like dude, does that matter in terms of getting you on first page,
          It's a trust issue. When I started selling SEO in 2009, SEO was in demand, however it had the reputation akin to Arthur Daily (fictional used car salesman). After 2011/2012 and the Pandas and Penguins were unleashed, a lot of people got burned and the reputation went downhill... Just checkout the webmasters forum around that time.

          Tell me, would you buy a used car from someone who cold called you and asked to meet in a starbucks...?

          Sales resistance, even on referrals, went sky high in 2012. Part of the reason we stopped offering SEO, although we will still do it for clients if appropriate...
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        • Profile picture of the author Claude Whitacre
          Originally Posted by Will Huntington View Post


          Have you ever sold any seo service or web design claude ?
          For the last 8 years, yes.

          In fact, if you are cold calling (most of my clients came from speaking at events), you might find this valuable.

          As an experiment, when writing my book on Sales Prospecting, I called small business owners in a neighboring town. My script went something like, "I'm not calling for an appointment, I just wanted to stop in, introduce myself, and then if we both thought it was to our advantage, we might make an appointment then. Will you be in tomorrow around 3PM?"

          If I remember correctly (the real stats are in the book) I went on 17 "appointments", met with about 8 owners, had three actual presentations, and closed two high end sales. It took me less than 3 days, starting from scratch... and paid off handsomely.


          The whole point of my call was to see them in person. At no time was I actually interested in setting an appointment for the future, I pitched them, or I left. But by saying "I'm not calling for an appointment" it gave them nothing to say "No" to.

          Of course, once they met me, I told them what I did, asked the right questions, and looked for opportunity. You know...Selling.

          If you are going to continue cold calling, it's the very most profitable approach I've ever used. But it is for going out to their place of business. It won't work, if they are coming to you, or if you are meeting them in a Starbucks.

          Will; One way to get over any credibility issues is to have a strong web presence yourself. You need a sharp looking website, a few videos of you in person, offering advice, and a blog. All of these things are almost free.

          But the first thing a prospect does, when they make an appointment, is look you (or your company) up online. You better be there (at least in a local search) and they better be impressed.

          For example, my company's name (one of them anyway) is Local Profit Geyser. Google it.
          See? You need to have that kind of presence. To be honest, I'm 99% retired. I haven't touched my website in years. And it's not there to generate leads, just to look nice and answer questions. I haven't added to my blog recently. But it doesn't matter They aren't experts in website content or great online marketing. You just need to be there, and on the first search page results.

          Then, when I meet them, I'm somebody, not just a salesperson.


          Originally Posted by animal44 View Post

          Tell me, would you buy a used car from someone who cold called you and asked to meet in a starbucks...?
          Yeah, the Starbucks idea wasn't well thought out. But cold calling? Do you know who cold calls? Ambitious people. In the approach I just talked about, my only goal was to get in front of them. Once there, it really doesn't matter how I got there. Referrals from clients buy more quickly, because your credibility is implied. (by the other well known client)

          But I've sold local online marketing services by cold calling (although I used a Yellow Pages, so I knew the owners name, their business location, and if they were used to paying for advertising). And I lived to tell about it.

          And I've bought from cold calling salespeople before. But terrible ones? Never. And most cold callers are terrible.
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